|Broadcast area||Sierra Vista, Arizona|
|Branding||KWCD Country 92.3 FM|
|Affiliations||Compass Media Networks|
First air date
|October 12, 1979|
Former call signs
|HAAT||649.0 meters (2,129.3 ft)|
KWCD (92.3 FM) is a radio station broadcasting a Country Western format. It is licensed to Bisbee, Arizona, United States. This station serves southern Cochise County, Arizona and a small piece of northern Sonora, Mexico. The station is currently owned by Townsquare Media.
This station went on the air using the call sign KBAZ (meaning: Bisbee AriZona) on October 12, 1979. This station was the second FM radio station in southern Cochise County AZ. In 1982, under new ownership, this station rebranded itself, changed its call sign to KZMK (meaning: cosmic) and was called "The Starship". For several months prior to the change, billboards appeared around Cochise County featuring a flying saucer with the words "the starship is coming", leaving people to wonder what the billboards meant. Just prior to the change, the call sign and the frequency were added to the billboards as well as the wording was changed to "the starship is here".
KZMK entered into direct competition with KTAZ-FM, which was at the time the number 1 rock and roll station in the area. KZMK broadcasts with considerably less power than its rival KTAZ, (55 watts -vs- 3000 watts) and was called by broadcasters "the 50 watt blowtorch", however KZMK's signal covers a greater area, to include all of the populated areas in southern Cochise County as well as parts of northern Cochise County and parts of northern Sonora, Mexico because its transmitter is located on a mountain peak, at an approximate elevation of 7,000 feet above sea level. Ironically both stations are now owned by the same company
On September 1, 1993, the station changed its call sign to the current KWCD, and changed its format to Country Western. The call sign KZMK was assumed by its old rival KTAZ-FM. The station's power was later increased to 90 watts.
1979–1982 Wrye and Associates
1982–1996 Copper Valley Broadcasting
1996–2000 DB Broadcasting
2000–2003 Commonwealth Broadcasting
2003–2022 Cherry Creek Media
2022–present Townsquare Media