KYKX kykx1057 logo.png
Broadcast areaTyler-Longview area
Frequency105.7 MHz
BrandingKicks 105-7
AffiliationsFox News Radio
First air date
March 3, 1963 (59 years ago) (March 3, 1963) (as KLUE-FM)
Former call signs
KLUE-FM (1963-1969)
KHER-FM (1969-1974)
Call sign meaning
KYKX appears as "Kicks"
Technical information
Facility ID54844
ERP100,000 watts
HAAT352 meters (1,155 ft)
Transmitter coordinates
32°35′37″N 94°49′10″W / 32.59361°N 94.81944°W / 32.59361; -94.81944
Translator(s)See § Translator

KYKX (105.7 FM; Kicks 105-7) is a radio station broadcasting a country music format. Licensed to Longview, Texas, United States, the station serves the East Texas area. The station is currently owned by Alpha Media LLC, through licensee Alpha Media Licensee LLC, and features programming from Fox News Radio.[1] The current studio locations of KYKX are at 4408 North US Highway 259 in Longview and 210 South Broadway Ave., Suite 100 in Tyler. Its transmitter is located north of Longview.


Broadcast translators of KYKX
Call sign Frequency
City of license Class FCC info
K279CI 103.7 Longview, Texas D FCC FM Query
K291CH 106.1 Tyler, Texas D FCC FM Query

Sister stations

KYKX's East Texas sister stations are 104.1 KKUS Tyler, 96.7 KOYE Frankston, 106.5 KOOI Jacksonville, and 107.9 KTLH Hallsville.


KYKX can trace its roots back to Longview's first FM station, KLTI-FM, which went on the air at 105.9 MHz on October 27, 1948.[2] KLTI-FM was founded and operated by R.G. LeTourneau of the LeTourneau Institute and LeTourneau Industries, and was co-operated with KLTI 1280 kHz. KLTI-FM ran an easy listening and classical music format, and provided functional music to local businesses. Functional music on FM was a predecessor of Muzak, providing background music to businesses and operated via a decoder box that would receive a tone from the station that muted the station's commercials. KLTI AM and FM transmitted from a tower on Signal Hill in south Longview, across from LeTourneau Industries. The tower, a south Longview landmark because of its unique Eiffelized style, still stands today and is used by low power television station KLGV-LP. KLTI-FM went off the air sometime in 1955 or 1956.

In 1959, H.A. (Tony) Bridge and Radio Longview, Inc purchased KLTI, including the Signal Hill tower, transmitter, and studios. This purchase also included equipment from the defunct KLTI-FM that was most likely used in some extent to bring Longview's second FM station to the air 4 years later. Bridge changed the calls of KLTI to KLUE and put in place a Top 40 format that was a fixture in Longview on 1280 kHz until the early 1980s.

On March 3, 1963, Bridge signed on KLUE-FM at 105.7 MHz. Its initial power was 6.2 kW. KLUE-FM was not a simulcast of 1280 KLUE, and most likely had an automated easy listening format, with stacks of records repeating every day. In 1967, KLUE-FM upgraded their power to 36 kW.

In 1969, the calls were changed to KHER-FM.

On July 1, 1974, KHER-FM was sold to Rusty Reynolds' and Dick Osborne's Stereo 105 Inc., the calls were changed to KYKX, and the country music format began, and has maintained the format to the present. Rusty eventually moved the transmitter to West Mountain at 100KW, and was upgraded to a "Class C". The studios were moved to Judson Road.

On November 1, 1985, KYKX was sold to Radio Sungroup of Texas, Inc. During Sungroup's ownership, The KYKX transmitter site was moved to the corner of SH 300 and 1844

On July 23, 1998, KYKX was sold to Sunburst Media

On October 18, 2000, KYKX was sold to Waller Media.

On January 7, 2005, KYKX was sold to Access.1 Texas License Company LLC.

Alpha Media LLC purchased KYKX and eight other stations in Texas and Louisiana from Access.1 effective April 14, 2015, at a price of $13.75 million.


  1. ^ "KYKX Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KLTI and FM Affiliate Under Way at Longview" (PDF). Broadcasting. November 8, 1948. Retrieved 31 January 2015.
  • "Big East Texas Personality Passed Away". KTBB. November 21, 2011. Retrieved November 21, 2011. Long time East Texas disc jockey and comedian Warren Bradley died Sunday morning after a long fight with cancer, according to friends. Bradley, 55, was a staple on the morning show on radio station KYKX for years.