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((short description|Philippine market research firm))
((more citations needed|date=November 2016))
((Use mdy dates|date=December 2022))
((Use Philippine English|date=December 2022)) 
((Infobox company
| logo       = 
| name       = Kantar Media Philippines
| type       = [[Subsidiary]]
| foundation = February 2009;
| location   = [[Quezon City, Philippines]]
| key_people = Unknown <ref>((cite web|url=http://www.kantarmedia.com/our-network/ |title=Our Network |work=Kantar Media |url-status=dead |archive-url=https://web.archive.org/web/20150923060846/http://www.kantarmedia.com/our-network |archive-date=September 23, 2015 ))</ref>
| industry   = [[Marketing]]
| services   = [[Market Research]]<br />[[Consultancy]]
| parent     = [[Kantar Group]]
| subsid     = 
| homepage   = ((URL|kantarmedia.com))
))
 
'''Kantar Media Research Philippines''' (formerly known as '''Kantar/TNS Philippines''', popularly called '''Kantar Media Philippines''' or simply '''Kantar Media'''), is a [[market research]] firm in the [[Television in the Philippines|Philippines]] specializing in [[broadcast media]].  Kantar Media is responsible for [[audience measurement]] of television ratings for the entire Philippines. Kantar Media's main television partner is [[ABS-CBN]] .
 
As of 2015, Kantar Media uses a nationwide panel size of 2,610 urban and rural households, with a respondent base of 7,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population.<ref>((cite news|last=Dumlao|first=Doris|title=It’s ABS-CBN’s turn to claim lead in audience|url=http://entertainment.inquirer.net/79667/its-abs-cbns-turn-to-claim-lead-in-audience-ratings|date=February 6, 2013|newspaper=[[Philippine Daily Inquirer]]|access-date=April 10, 2013))</ref><ref>((cite web|url=http://www.kantarmedia.com/global/newsroom/press-releases/kantar-media-study-shows-tv-remains-king-in-the-philippines|title=In the age of smart phones and social media, Kantar Media study shows TV remains king in the Philippines|date=March 2, 2017|publisher=[[Kantar Group]]))</ref>
 
The panel reports on 7 sectors namely [[National Capital Region]], [[Mega Manila|Suburbs]], [[Northern Luzon|North Luzon]], [[Central Luzon]], [[Southern Tagalog|South Luzon]], [[Visayas]] and [[Mindanao]]. Suburbs consists of 4 provinces namely [[Bulacan]], [[Cavite]], [[Laguna (province)|Laguna]], and [[Rizal (province)|Rizal]].

==History==
In January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via [[Taylor Nelson Sofres]] (TNS) Media, a subsidiary of [[Kantar Group]]. In February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

In June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from time blocks, programs, and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies, and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.<ref>((Cite web |url=http://lionheartv.net/2012/07/kantar-media-expands-ratings-data.html |title=Kantar Media expands ratings data coverage including rural panels |access-date=April 6, 2013 |archive-url=https://web.archive.org/web/20131128220051/http://lionheartv.net/2012/07/kantar-media-expands-ratings-data.html |archive-date=November 28, 2013 |url-status=dead ))</ref>

Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and [[Kapisanan ng mga Brodkaster ng Pilipinas]] (KBP) in December 2014, covering 53 cities in the Philippines.<ref>[http://www.adobomagazine.com/philippine-news/kbp-commissions-kantar-media-radio-audience-measurement-provider KBP commissions Kantar Media as radio audience measurement provider]</ref>

Originally, due to the [[COVID-19 pandemic in the Philippines|COVID-19 pandemic]] and broadcast stoppage of its main partner [[ABS-CBN Corporation|ABS-CBN]] due to [[ABS-CBN franchise renewal controversy|non-renewal of its congressional franchise]] on July 10, 2020, Kantar Media announced that it supposed to end its television ratings service by the end of 2020,<ref>((cite news |last1=Camus |first1=Miguel |title=ABS-CBN shutdown aftermath: Research firm, ad agencies also cutting jobs |url=https://business.inquirer.net/306434/abs-cbn-shutdown-aftermath-research-firm-ad-agencies-also-cutting-jobs |access-date=September 7, 2020 |work=Philippine Daily Inquirer |date=September 3, 2020))</ref> but the plan was reversed after ABS-CBN secured a deal with [[ZOE Broadcasting Network]] broadcast media arm of [[Jesus Is Lord Church Worldwide]] to air some programs on [[A2Z (TV channel)|A2Z]] [[DZOE-TV|Channel 11]] (formerly ZOE TV). Launched on October 10, 2020.<ref>((cite news |title=Kantar Reverses Closure of Philippines TV Ratings |url=https://www.research-live.com/article/news/kantar-reverses-closure-of-philippines-tv-ratings/id/5074882 |access-date=October 6, 2020 |work=Research Live |date=October 6, 2020))</ref> On January 5, 2022, the [[National Telecommunications Commission]] awarded the frequencies Channel 2 and Channel 16 to [[Advanced Media Broadcasting System]] backed by the Villar Group through [[Planet Cable]] under a provisional authority. The channels were previously owned by [[ABS-CBN]] under [[DWWX-TV]]. The station made its soft launch on September 13, 2022 as [[All TV]].

==References==
((Reflist|30em))

((WPP))

[[Category:Television in the Philippines]]
[[Category:Market research companies of the Philippines]]
[[Category:WPP plc]]
[[Category:Companies based in Quezon City]]
[[Category:Philippine subsidiaries of foreign companies]]

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