Keele Services
The main building.
Keele Services is located in Staffordshire
Keele Services
Keele Services
Location in Staffordshire, England
Keele Services is located in UK motorways
Keele Services
Keele Services
Location on the UK motorway network
Coordinates:52°59′38″N 2°17′26″W / 52.99387°N 2.29048°W / 52.99387; -2.29048
OperatorWelcome Break
Date opened15 November 1963[1]
WebsiteWelcome Break

Keele services is a motorway service station, between junctions 15 and 16 of the M6 motorway near Keele in England. Operated by Welcome Break, it was built in 1963 and was designed by Terence Verity of Verity Associates.

The nearest towns are Stoke-on-Trent and Newcastle-under-Lyme. Close by is Keele University and it is possible to walk and/or drive from the university grounds to the Service Station, and this has been a popular route for students.

Both sides of the site have Welcome Break[2] petrol stations, W H Smith and Starbucks. There are KFC and Burger King restaurants on the bridge over the motorway.


Keele was an exact copy of Charnock Richard;[3] The motorway section was expected to be built by autumn 1962. In February 1961, there was planned to be a transport cafe on both sides, with a cafeteria on at least one side, to be 14 acres. Keele was to be the first services on the section, but Knutsford would open first. 17,000 vehicles a day were expected on the motorway section, with 9,000 private cars, and 8,000 trucks and coaches.[4]

The £500,000 contract was given to Laing. Construction started in April 1962. The site was 16 acres. The restaurant bridge was forty feet wide, with waitress service, seating 300. On either side there were self-service transport cafes which each seated 72. Each side had a snack bar with waitress service, each seating 100.[5] Each side had room for 240 cars and 70 trucks.[6]

Keele opened on Friday 15 November 1963. The motorway section replaced the A34 and A50.

On 27 August 1984, a fire ripped through the service station bridge at Keele, between its two bases, but there were no injuries.[7] There was a plan for a hotel to be built here but this never happened.

Keele services in 1996
Bridge Restaurant


  1. ^ Motorway Services Trivia - Chronology - Accessed 16 February 2009
  2. ^[bare URL image file]
  3. ^ Birmingham Mail Wednesday 13 November 1963, page 10
  4. ^ Staffordshire Sentinel Tuesday 14 February 1961, page 7
  5. ^ Liverpool Post Saturday 16 November 1963, page 14
  6. ^ Staffordshire Sentinel Wednesday 13 November 1963, page 5
  7. ^ "Those were the days".

Next southbound:Stafford Motorway service stations on theM6 motorway Next northbound:Sandbach