This article is part of a series about Ismail Sabri Yaakob
Early life Electoral history Prime Minister of Malaysia Cabinet Keluarga Malaysia Political crisis International trips COVID-19 pandemic economic politics social Movement control order 12th Malaysia Plan Floods Chicken export ban Family Muhaini Zainal Abidin Gallery Quotes
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Part of a series on the
History of Malaysia
Prehistoric Malaysia Paleolithic  Lenggong Valley c. 2.000.0000 BCE  Mansuli Valley 235,000 BCE Mesolithic  Niah cultures 65,000–40,000 BCE Neolithic  Bewah man/woman 16,000 BCE  Perak man/woman 11,000–200 BCE  Neolithic Klang 500 – 200 BCE
Early kingdoms Ancient Kedah <100 BCE Chi Tu 100 BCE–642 CE Langkasuka 100 BCE–1474 CE Gangga Negara c. 100 CE–1025 Pan Pan 424–775 Old Kedah 170–1135 Old Pahang 449–1454 Srivijaya 700s–1025 Majapahit 1300s
Rise of Muslim states Kedah Sultanate 1136–present Samudera Pasai Sultanate 1267–1521 Brunei Sultanate 1368–present Malacca Sultanate 1402–1511 Sulu Sultanate 1450–1899 Pahang Sultanate 1470–1623 Aceh Sultanate 1496–1903 Pattani Sultanate 1516– 1902 Johor Sultanate 1528–present Sarawak Sultanate 1599–1641 Besut Kingdom 1780–1899 Setul Kingdom 1808–1916 Reman Kingdom 1810–1902 Kubang Pasu Kingdom 1839–1864
Colonial era Portuguese Malacca 1511–1641 Dutch–Portuguese War 1601–1661 Acehnese conquest of Perak 1620 Dutch Malacca 1641–1824 Pahang Kingdom 1770–1881 Straits Settlements 1786–1946 Siamese invasion of Kedah 1821–1826 Anglo-Dutch Treaty 1824 Burney Treaty 1826 Naning War 1831–1832 Kingdom of Sarawak 1841–1946 Separation of Perlis from Kedah 1843 Crown Colony of Labuan 1848–1946 Pahang Civil War 1857–1863 Larut Wars 1861–1874 Klang War 1867–1874 Pangkor Treaty 1874 Perak War 1875–1876 British Malaya / Borneo 1874–1946 Jementah Civil War 1879 North Borneo 1882–1946 Pahang Uprising 1891–1895 Federated Malay States 1895–1946 Anglo-Siamese Treaty 1909 Unfederated Malay States 1909–1946 Battle of Penang 1914 Kelantan rebellion 1915
World War II Japanese occupation of Malaya / Borneo 1941–1945 Malayan campaign 1941–1942 Bornean Campaign 1941–1942 Battle of Muar 1942 Parit Sulong Massacre 1942 Battle of Singapore 1942 Sook Ching 1942 Syburi 1942 Sandakan Death Marches 1942–1945 Si Rat Malai 1943–1945 Jesselton revolt 1943–1944
Formative era BMA of Malaya/Borneo 1945–1946 Crown Colony of N. Borneo 1946–1963 Crown Colony of Sarawak 1946–1963 Anti-cession movement 1946–1963 Malayan Union 1946–1948 Federation of Malaya 1948–1963 Sungai Siput incident 1948 Malayan Emergency 1948–1960 Batang Kali massacre 1948 Bukit Kepong incident 1950 Baling Talks 1955 Malayan Independence 1957 Singapore Self-governance 1959 ISA 1960 1960–2012 Communist insurgency in Sarawak 1962–1990 North Borneo Self-governance 1963 Konfrontasi 1963–1966 Sarawak Self-governance 1963 Formation of Malaysia 1963 Singapore in Malaysia 1963–1965 ASEAN Declaration 1967 Second communist insurgency 1968–1989 13 May incident 1969 National Operations Council 1969–1971 Declaration of Rukun Negara 1970 New Economic Policy 1971–1990 Peace Agreement of Hat Yai 1989
Barisan Nasional era Federal Territory of KL 1974 1977 Kelantan Emergency 1977 Pedra Branca dispute 1979–2008 South China Sea dispute (Spratly) 1980–present Federal Territory of Labuan 1984 Memali incident 1985 Operation Lalang 1987 Constitutional crisis 1987–1988 Royal Immunity Amendments 1993 Financial crisis 1997–1998 Reformasi Movement 1998–2022 1MDB scandal 2015–present
Multi-party era Pakatan Harapan takeover 2018 COVID-19 pandemic 2020–present Political crisis 2020–2022 Constitutional amendment 2021–2023 Green Wave 2022-present
Incidents Brunei revolt 1962–1966 North Borneo dispute (Philippine militant attacks) 1962–present Singapore race riots 1964 Brunei's Limbang claim 1967–2009 Penang Hartal riot 1967 13 May Incident 1969 Ligitan and Sipadan dispute 1969–2002 Kuala Lumpur flash floods 1971 Malaysian haze crisis 1972–present AIA building hostage crisis 1975 National Monument bombing 1975 Campbell Shopping Complex fire 1976 Sabah Air GAF Nomad crash 1976 Japan Airlines Flight 715 incident 1977 MH653 incident 1977 Dawn Raid 1981 1985 Lahad Datu ambush 1985 Memali Incident 1985 Sabah Emergency 1986 Ming Court Affair 1987 Penang terminal bridge collapse 1988 Taufiqiah Al-Khairiah madrasa fire 1989 Bright Sparklers disaster 1991 Highland Towers collapse 1993 Genting landslide 1995 MH2133 incident 1995 Pos Dipang mudflow 1996 Tropical Storm Greg 1996 1998–1999 Malaysia Nipah virus outbreak 1998–1999 Al-Ma'unah incident 2000 Sauk Siege 2000 2001 Kampung Medan riots 2001 2002 Taman Hillview landslide 2002 Tsunami in Malaysia 2004 2006–2007 Southeast Asian floods 2006–2007 Bukit Gantang bus crash 2007 Bukit Antarabangsa landslide 2008 2009 swine flu pandemic in Malaysia 2009 Attacks against places of worship 2010 Cameron Highlands bus crash 2010 Hulu Langat landslide 2011 Genting Highlands bus crash 2013 MH370 incident 2014 MH17 incident 2014 2014–15 Malaysia floods 2014–2015 Sabah earthquake 2015 2015 Plaza Low Yat riot 2015 Movida Bar grenade attack 2016 Kim Jong-nam's Assassination 2017 Darul Quran madrasa fire 2017 2018 Subang Temple riot 2018 2020-21 Malaysia floods 2021 LRT train collision 2021 2021-22 Malaysia floods 2021–2022 2022 Batang Kali landslide 2022 2023 Elmina plane crash 2023
By topic Communications Constitutional Economic Immigration Legal Military
By region Kedah Kuala Lumpur Penang George Town Sabah Sarawak
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Keluarga Malaysia (English: 'Malaysian family') was an idea introduced by Ismail Sabri Yaakob on 22 August 2021 in his inaugural speech as prime minister.^[1][2][3] It was officially launched on 23 October 2021 in Kuching, Sarawak. This idea encouraged Malaysians to put aside their differences and work together to rebuild the nation in order to combat the COVID-19 pandemic and achieve the Shared Prosperity Vision 2030.^[4]

When Anwar Ibrahim was appointed as prime minister in 2022, the Keluarga Malaysia concept was abolished and replaced with his own idea, Malaysia Madani in 2023.

Overview

The Keluarga Malaysia concept was first announced as a national agenda by the then Deputy Prime Minister, Wan Azizah Wan Ismail in November 2019 a few months before the political crisis occurred. However, it was officially introduced as an idea by Ismail Sabri Yaakob in his inaugural speech as the ninth Prime Minister of Malaysia on 22 August 2021.^[5] According to Ismail Sabri, this concept is inclusive across the boundaries of religion, race and race and invites all citizens in this country together as a whole family.^[6] This concept was chosen because it is "inclusive, close to the people and shows a value of concern and love for all members of the country's big family".^[7] Ismail Sabri in his speech said:

"It crosses the boundaries of religion, race and race. Where, we are aware of the existence of a family that is married to various races and religions, but family values have bound them all. That is why the concept of the Malaysian Family is taken because for me the integrity of the country is tied to the values of the value of perfect education in a family. We are one family regardless of religion, race and race. Each of you is like my own family, whether young or old. We are likened to complementing each other, like body parts that need each other."

Core

The concept of 'Keluarga Malaysia' outlines 3 main cores and 20 value enrichment that underlies the new administration led by Ismail Sabri, to work together in recovering the country from the problems and effects of the COVID-19 pandemic. The three main cores are Inclusion, Togetherness and Gratitude.

Public policy

The goal of the Malaysian Family is to place unity and harmony as the foundation of the nation.^[8] Key Happiness Outcome (KHO) has been used to monitor the implementation of this concept to complement Key Performance Indicators (KPI). According to Ismail Sabri, KHO and KPI are the commitment and determination of the government, to bring the country out of the fatigue of the COVID-19 pandemic and will improve the country's position in the World Happiness Index chart or World Happiness Report which is currently in 81st position.^[9]

According to Ismail Sabri, the Malaysian Family is centred on the greatness of the Federal Constitution as enshrined in the Rukun Negara and the value of each family is also considered to be an important component in determining the rise or fall of Malaysia.^[10] He also assured that the fate of every individual in the Malaysian Family will be protected.^[11]

Initiative

Skuad Keluarga Malaysia

The Skuad Keluarga Malaysia has been established to coordinate all aid delivery mechanisms for people in need throughout the country. Led by the Department of Social Welfare (JKM) and the Ministry of Women, Family and Community Development, this squad is a collaboration of various agencies under different ministries, private parties and non-governmental organizations (or NGOs).^[12]

Yayasan Keluarga Malaysia

The Yayasan Keluarga Malaysia was launched on 23 October 2021 with the aim of helping the children affected by the spread of the COVID-19 pandemic in Malaysia. Through this foundation, the children of Malaysian families have the opportunity to receive support, especially in terms of education, until they reach the age of 18.^[13]

Keluarga Malaysia Pass

The Keluarga Malaysia Pass was launched on 22 November 2021 to encourage the public to use public services and is issued by Prasarana Malaysia Berhad (Prasarana). This pass allows four individuals in a group to enjoy unlimited one-day travel on Saturdays, Sundays and public holidays for only RM15. According to Ismail Sabri, "This aims to encourage Malaysian families to have fun, go out and spend quality time with their loved ones while visiting shopping centres or interesting places around the public transport network in Kuala Lumpur and Selangor".^[14]

Jualan Keluarga Malaysia

The Jualan Keluarga Malaysia program was launched on 2 December 2021 with a two-pronged strategy of eliminating the role of middlemen and offering goods at subsidized prices for the benefit of the people. It is implemented in selected locations and its frequency will be increased as appropriate from time to time, compared to the original plan of twice a month.^[15]

Acceptance

Former Prime Minister Muhyiddin Yassin praised this concept.^[16]

Song

The theme song of this idea, "Keluarga Malaysia" is a quote from the Minister of Communications and Multimedia, Annuar Musa published by the Yayasan Persahabatan Malaysia (PERMAI) in collaboration with Rocketfuel Entertainment. It was performed by Ara Johari, Masya Masyitah, Putra Muhammad and Sufi Rashid. This song was played for the first time to the public during the 64th National Day Celebration on 31 August 2021.^[17]

Controversy

On 2 January 2024, the Malaysian Anti-Corruption Commission began an investigation into allegations of corruption linked to Ismail Sabri. A high-ranking source claimed that there were allegations of corruption in the contract related to the promotional activities of the "Keluarga Malaysia" concept introduced by Ismail Sabri in August 2021.^[18]