Kerala Tourism Development Corporation
TypeKerala Government Undertaking
IndustryTourism, Ecotourism, Hotel Management
Founded1 November 1966
HeadquartersThiruvananthapuram, Kerala, India
Area served
Kerala, India
Key people
P.K. SASI (Chairman)
V. R. Krishna Teja Mylavarapu IAS (Managing Director)
Websitekeralatourism.org
A house Boat View from Vambanad Lake
A house Boat View from Vambanad Lake
Hotel Aranya Nivas, Thekkady, Kerala
Hotel Aranya Nivas, Thekkady, Kerala
Kollam-Alappuzha tourist boat at Kollam Ferry Terminal
Kollam-Alappuzha tourist boat at Kollam Ferry Terminal

The Kerala Tourism Development Corporation (KTDC) is a public sector undertaking that conducts and regulates the tourism activities in the Indian state of Kerala. The KTDC is headquartered at Thiruvananthapuram and has offices across all the districts of Kerala. The agency also operates hotels, resorts, and tourist rest houses in key locations in the state. Its official slogan is "Official host to God's own country." It is one of the most profitable ventures of the Kerala government.[citation needed]

History

Kerala was a relatively unknown state among tourist circles until the early 1960s. The first initiative to popularize Kerala as a tourist destination was undertaken by Travancore's Prince Consort Col. Godavarma Raja (husband of the then Queen of Travancore) started Kerala Tours Limited to popularize key tourist locations in Travancore Kingdom. When Travancore merged with India, Kerala Tours Limited became a private entity under the Travancore royal family. For more than 20 years since Independence, Kerala trend to ignore tourism as a key industry, leaving KTL and other private players to lead the role. In the 1960s, KTL struck gold, by collaborating with Thomas Cook and started popularizing Kovalam in western countries which started the advent of hippie culture in Kovalam Beach. The strong inflow of tourists into Kovalam, started Kerala government to consider tourism as a key industry. Though it tried to nationalize Kerala Tours Limited, it soon fell into legal issues. This resulted in the government to think starting a new entity known as Kerala Tourism Development Corporation (KTDC) IN 1966.[1]

Started as a government department, KTDC became a separate commercial entity by the 1970s. Several premium guest houses of Kerala Government were identified and converted into hotel brands. Lt. Col. G. V. Raja was also the President of Tourism Promotion Council of Kerala. He was the main architect in developing Kovalam as an international tourist spot.[2][3]

Objectives

  1. To promote Kerala as a leading tourist destination
  2. To identify key tourist destinations within Kerala and promote it outside
  3. To provide auxiliary support in developing key tourist destinations
  4. To provide highest quality hospitality services to tourists
  5. To act as one-source destination for various informations regarding tourist destinations and other related informations.
  6. To ensure higher returns to government, through financial and social viable projects, and thereby provide employment

Controversies

On the early morning of 2 January 2019, Ten members belonging to the Hindu Munnani entered the Kerala House hotel belonging to the Kerala Tourism Development Corporation in the Thousand Lights area, Chennai and smashed the window panes of the hotel. Six members were said to be arrested by the police for damaging public property, criminal intimidation and using filthy language. The attacks came on the same day when two women entered Sabarimala after the constitutional right granted by the Supreme court.[4]

Properties

KTDC owns more than 40 properties ranging from heritage five-star resorts to budget accommodation, managed under five brands in hotel category and 2 in non hotel hospitality category

Heritage Range Hotels

KTDC owns 3 flagship properties known for its historical importance.

Specialty Range Hotels

KTDC has 7 resort styled hotel properties aiming for leisure travellers. All properties in the premium range are individually branded .

Value plus

KTDC has three-star "value plus" range hotels across five districts of Kerala. Most of the hotels are designed to cater business and upper-segment family market. Each value plus hotel property is themed around its location.

Tamarind Easy

KTDC Tamarind Hotel on the banks of Lake Ashtamudi in Kollam city
KTDC Tamarind Hotel on the banks of Lake Ashtamudi in Kollam city

Tamarind Easy is a series of 15 budget hotels spread across Kerala, to cater to budget tourists. Major cities including Kollam, Alappuzha, Thrissur and Kannur have Tamarind hotels[6]

Aaram

KTDC was one of the first hospitality chains in India to start series of motels across major state and national highways. The motels are branded as Aaram, which are designed as roadside multi-cuisine restaurants. Every Aaram has a large restaurant, rest rooms and many motels have dormitories as well as a medical center. A few designated Aarams do have beer parlors which serves limited alcohol drinks as well as beer.

Events Hub

KTDC manages 2 properties under Non Hotel Hospitality category.

The Bolgatty Events Center which is a 5 star convention center facility located in Bolgatty Island Resort in Kochi is the flagship project under this category. The Events center features a 1000-seater convention hall, a 15-acre open grounds for exhibitions and open air events.

GV Raja International Convention Center in Kovalam, Trivandrum is another major facility

Take a Break

Take a Break (TAB) is the latest venture from KTDC, aiming to create roadside multi-utility kiosks that have a refreshment center, a sovenior shop, cloakroom, rest rooms, information center with ATM facility, Pharmacy etc. assist road travellers for a break and quick refreshment. The tourism ministry is planning to open and operate 20 TAB units in their first stage of TAB project implementation.

TAB is a Private-Public Partnership program with individuals owning the facility, while KTDC assisting in branding and promotion.

Package tours

KTDC sells packaged tours[7] of Kerala across world, through a network of travel agents and tour agencies who act as general sales agents of KTDC. More than 20 products are offered by KTDC.

Conducted and sight-seeing tours

KTDC conducts one-day and two-day sight-seeing tours in major cities as well as in tourist centers. This includes bus/tourist cars trips and boat ferries.

Tourist reception

KTDC has several tourist reception centers in all major cities and tourist centers, from where conducted tours start and end, in addition to providing complementary information about tourist destinations, maps and guides.

References

  1. ^ "GODAVARMA RAJA (COLONEL) : IMPORTANT PERSONALITIES :". keralawindow.net. keralawindow.net. Retrieved 12 April 2016.
  2. ^ "G.V. Raja birth centenary". The Hindu. 12 October 2008. Retrieved 26 May 2018.
  3. ^ "G. V. Raja Convention Centre". Retrieved 12 April 2016.
  4. ^ "Kerala Bhavan in Chennai attacked by Hindu Munnani over Sabarimala". The news minute. Retrieved 8 January 2020.
  5. ^ "KTDC Hotels & Resorts".
  6. ^ "KTDC Hotels & Resorts". KTDC. Retrieved 10 January 2016.
  7. ^ "kerala Tour Packages". Join2Trip. Retrieved 17 January 2018.