KeyEast Co., Ltd.

Native name
Hangul	(주)키이스트
Revised Romanization	(Ju)Kiiseuteu
Formerly	Tuneboom Korea Co., Ltd.
Company type	Public
Traded as	KRX: 054780[1] (November 14, 2003)
Industry	Entertainment
Founded	October 8, 1996 (1996-10-08) (as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))
Founder	Bae Yong-joon
Successor	Auto Wintech (오토윈테크)
Headquarters	5th floor, KeyEast, 96 Road 26, Yeongdong-daero, Gangnam District, Seoul , South Korea
Area served	Asia Worldwide
Key people	Bae Yong-joon (chairman) Park Sung-hye (CEO)
Services	Artist management Merchandising and licensing Planning and production of cultural content Broadcasting Investment
Revenue	20,687,309,140 won (June 30, 2015)
Operating income	1,894,744,879 won (June 30, 2015)
Net income	1,848,842,998 (June 30, 2015)
Total equity	39,802,328,288 won (June 30, 2015)
Owner	SM Entertainment (33.70%)[2]
Number of employees	64 (June 30, 2015)
Parent	SM Studios
Subsidiaries	Content K Content N Stream Media Corporation
Website	KEYEAST

KeyEast (Korean: 키이스트; stylized in all caps) is a management agency founded by actor Bae Yong-joon.

History

• October 8, 1996 – Tuneboom Korea Co., Ltd. (한국툰붐 주식회사) was established.
• November 2003 – Tuneboom Korea was listed at KOSDAQ.
• June 2004 – Tuneboom Korea changes corporate name to Auto Wintech Inc. (오토윈테크 주식회사).
• March 2006 – Auto Wintech changes again to its current name, KeyEast Co., Ltd. (주식회사 키이스트).
• July 2006 – KeyEast acquires BOF Corp. (주식회사 비오에프) and made it a subsidiary.
• February 2008 – KeyEast advances to Japan, forming BOF Entertainment.
• June 2008 – KeyEast organized a premium event for The Legend at the Osaka Dome.
• August 2008 – KeyEast opens the Japanese entertainment portal BOFI.
• January 2009 – KeyEast and JYP Entertainment established a joint venture, Holym.
• May 2009 – KeyEast acquires Japanese company Digital Adventure Inc. (株式会社デジタルアドベンチャー) (TYO: 4772) and made it an affiliated company. After the acquition by SM Entertainment, it was re-named Stream Media Corporation.
• January 2010 – KeyEast and BOF Corp. merge into one company, with KeyEast as the surviving entity.
• December 2010 – KeyEast enters the television production industry through the Korean drama Dream High.^[3]
• July 2012 – KeyEast advances to China.^[4]
• March 2018 – SM Entertainment acquired KeyEast Entertainment with a controlling stake of 25.12%.
• March 2022 – KeyEast acquired production company Studio flow with a 31.58% stake.^[5]

Artists

Actors

Actresses

Former artists

Partnership

• JYP Entertainment - Holym (formerly Dream High) (2009–2013, terminated)^{[6][unreliable source?]}
• SM Entertainment - Acquisition of KeyEast (2018–present)