"Kiss You" is a song recorded by English-Irish boy band One Direction for their second studio album, Take Me Home (2012). It was released as the record's second single in Germany and the third and final single on 7 January 2013. The song was composed by Kristoffer Fogelmark, Kristian Lundin, Albin Nedler, Savan Kotecha, Shellback and its producers, Carl Falk and Rami Yacoub. "Kiss You" is an upbeat power pop song with electronic effects; the lyrics detail the narrator's infatuation with a significant other. Critics praised the song for its production, calling it a stand-out track on Take Me Home.
The track became the group's sixth top-ten hit in Ireland and the United Kingdom while attaining top-forty positions in both Belgian territories (Flanders and Wallonia), as well as in Australia, Canada, Denmark, France, New Zealand, and the Netherlands. The single peaked at number 46 on the US Billboard Hot 100 and has been certified gold by the Recording Industry Association of America (RIAA) for shipments of 500,000 copies. One Direction performed "Kiss You" on both the UK and US versions of The X Factor and 3 major concert tours: Take Me Home Tour (2013), Where We Are Tour (2014) and On the Road Again Tour (2015).
An accompanying music video, designed to display the group's comedic timing, was directed by Vaughan Arnell, who had previously worked with the group on two other music videos. The clip depicts the band shooting various scenes via a green screen, which include sequences reminiscent of iconic music videos of songs such as the Beach Boys' "Surfer Girl", Elvis Presley's "Jailhouse Rock" and Rammstein's "Mein Land". The music video received 10.4 million views in a 24-hour period and positive commentary from reviewers, who appreciated its carefree, jubilant nature.
The song was included in the dancing game Just Dance 2014, and is also one of the select songs available on the demo version. Additionally, it is the final main track on the US edition of Now That's What I Call Music! 46.
"Kiss You" was chosen as the second US single and third international from their second studio album, Take Me Home.[4] Liam Payne, a group member, in a November 2012 interview with MTV News, explained why they chose "Kiss You" as the album's second single in the US.[4] Payne was quoted as saying: "With the album, that's the first one that we listened to and we were like, 'Yeah, we love this song'".[4] According to an MTV News article, the number was released digitally in the United States on 17 November 2012.[4] By 18 January 2013, the song had not been officially promoted to US radio stations.[5] The track, however, was released by Sony Music Entertainment on 8 February 2013, as the record's second single in Germany.[6]
"Kiss You" was well received by contemporary music critics, who centred on its quality of production. Both Rolling Stone's Jon Dolan, who praised its effectiveness, and Chris Payne of Billboard, who appreciated the melody, described "Kiss You" as one of the album's highlights.[7][9]Alexis Petridis for The Guardian commended the track's chorus as "hard to dislodge from your brain".[16] Robert Copsey of Digital Spy noted the song's possibility to become an international hit, applauding it sonically.[11] A reviewer for MTV News described the track's lyricism as "butterflies-inducing",[10] and Sam Lansky of Idolator wrote that "Kiss You" is noticeably a stand-out track on its parent album.[17] Melinda Newman, writing for HitFix, regarded the song as "a bouncy, electronic infectious ditty,"[8] while Chris Younie, a critic from 4Music, deemed it an "amazing pop song", lauding the group's falsetto and its "head-banging anthemic" chorus.[14]
Commercial performance
The single made its Irish Singles Chart debut at number 24 on the week ending 13 December 2012.[18] It peaked at number seven on the week ending 17 January 2013, marking their sixth top ten appearance in Ireland.[19][20] "Kiss You" entered at number 152 in the UK Singles Chart on 24 November 2012.[21] It peaked at number nine on the UK Singles Chart on 26 January 2013, becoming One Direction's sixth top ten hit in the United Kingdom.[22][23] On the week ending 18 November 2012, "Kiss You" debuted at number 90 on the United States Billboard Hot 100 due to digital download sales from its parent album.[24] As a result of an "end-of-year download rush" on the week ending 30 December 2012, the track re-entered the Hot 100 at number 83.[25] After the accompanying music video was released, the song re-entered the Hot 100 at number 65.[5] "Kiss You" had sold 207,000 digital downloads in the US by 18 January 2013.[5] The single ultimately peaked at number 46 on the Hot 100 and was certified gold by the Recording Industry Association of America (RIAA) on 25 April 2013, denoting shipments of 500,000 copies.[26][27]
The song became One Direction's fourth top-forty hit on the Canadian Hot 100, peaking at number 30.[28] The single bowed at number 13 on the Australian Singles Chart on 27 January 2013, marking its peak position and the group's fourth top twenty hit in Australia.[29][30] The song has been certified platinum by the Australian Recording Industry Association (ARIA) for shipments of 70,000 copies.[31] The track entered the New Zealand Singles Chart at number 17 on 11 January 2013. It peaked at number 13 in its third and fourth charting weeks, becoming the group's sixth top-forty appearance in New Zealand.[32][33] "Kiss You" has received a gold certification from the Recording Industry Association of New Zealand (RIANZ), indicating sales of 7,500 copies.[34] The track also reached the top 40 in both Belgian territories (Flanders and Wallonia),[35][36] as well as in the Czech Republic,[37] Denmark,[38] France,[39] the Netherlands,[40] and South Korea.[41] In addition, "Kiss You" received gold certifications from the IFPI Norway association[42]
Shot by November 2012, the music video was characterised, in several MTV News interviews, as "bigger than anything we've done before" by Zayn Malik, as "a lot of hard work" by Payne, as "pure stupidity" by Louis Tomlinson, and as "I wouldn't say [it's] comedy, it's all tongue-in-cheek" by Arnell.[4][43][44] Premiering worldwide on Vevo on 7 January 2013, the music video depicts the band shooting different scenes via a green screen, dressed as sailors, surfers, skiers and jailers.[45] The video features scenes reminiscent of the films South Pacific, To Catch a Thief, Jailhouse Rock and Beach Blanket Bingo, as well as the iconic music videos of songs such as The Beach Boys' "Surfer Girl", Elvis Presley's "Blue Hawaii" and Rammstein's "Mein Land", among others.[43][45][46][47]
The music video garnered 10.4 million views in a 24-hour period, failing to attain the Vevo record held by Justin Bieber's "Beauty and a Beat" music video (10.6 million).[5] Despite a 34 per cent gain in weekly activity to their Vevo channel, with the clip's success and preceding teaser videos earning 38 million views during the week, One Direction held at number two on the Billboard's Social 50 chart [5] A 15 per cent rise in Facebook reaction gave way to a 154,000 increase in Facebook likes during the week. 191,000 Twitter followers added contributed to their overall fan base increase as well.[5]
Melinda Newman, a contributor for HitFix, favoured the clip as having "everything a video by a boy band should be" and found the group's careless tone delightful.[47] Rebecca Macatee of E! Online praised its "intentionally cheesy and utterly adorable" sequences,[48] and MTV News's Jocelyn Vena described the clip as "conquering old Hollywood".[43] Molly Chance, writing for Zap2it, was convinced that upon watching the "adorable" music video, the viewer should have a hard time disliking the group.[49] Mikael Wood, the critic for Los Angeles Times, commended the group for "having a genuinely great time", rather than going through the motions.[50]
* Sales figures based on certification alone. ‡ Sales+streaming figures based on certification alone. † Streaming-only figures based on certification alone.
^ ab"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 201315 into search.
