Kiwi
Company typeSupermarket
Founded1979
FounderPer-Erik Burud
Number of locations
690
Area served
Norway
BrandsFirstprice
Revenue1.425 billion NOK
€141 million (2022)[1]
OwnerNorgesGruppen
Number of employees
14 000
Websitewww.kiwi.no
KIWI in Denmark

Kiwi is a Scandinavian supermarket chain that has 690 retail outlets in Norway. Kiwi has about 14,000 employees. In addition to premium brands it also carries the private label First Price. In Denmark, Kiwi was a joint venture between NorgesGruppen and Dagrofa.

In Denmark, Kiwi primarily operated in Jutland and Funen. It had only two stores in other locations. In June 2010 it opened its first store in the capital region. It was located in the Østerbro region of Copenhagen.[citation needed]

Kiwi was owned and operated by Norwegian businessman Per-Erik Burud.[2] After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain.[3]

The company is a participant in the Nøkkellhullsmerket ("keyhole mark") program.[4] This is an initiative backed by health and nutrition institutions throughout Sweden, Denmark, and Norway, which aims to mark certain food items as healthy.[5]

In April 2017 it was announced that all stores in Denmark would cease to operate under the Kiwi brand. Thirty stores would continue under the SPAR or Meny brands.[6]

References

  1. ^ https://www.proff.no/regnskap/kiwi-norge-as/lierstranda/annen-forretningsmessig-tjenesteyting/IG526WZ10LQ/
  2. ^ "Kiwi-sjefen antas omkommet" (in Norwegian). Verdens Gang. 13 July 2011. Retrieved 13 July 2011.
  3. ^ Brustad, Line; Tuva Bønke Grønning; Linn Kongsli Lundervold (22 July 2011). "Død mann identifisert som Per-Erik Burud". Dagbladet (in Norwegian). Retrieved 22 July 2011.
  4. ^ KIWI Norge AS. "Kjapt, trygt og billig | KIWI". Kiwi.no. Retrieved 2017-11-14.
  5. ^ "www.nokkelhullsmerket.no - Header/footer - In English". Archived from the original on 2011-10-15. Retrieved 2011-10-12.
  6. ^ "Discountkæden KIWI lukker i Danmark" [The discount chain KIWI closes in Denmark] (PDF) (Press release) (in Danish). 2017-04-28. Retrieved 2017-04-28.[permanent dead link]

External links

Supermarkets in Denmark
Categories