Kofola (Czech pronunciation:[ˈkofola]) is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central and Eastern Europe.[1]
History
A glass and a bottle of Kofola
Kofola originated in the Czechoslovak Research Institute of Medicinal Plants in Prague in 1959, during research targeted at finding a possible use for surplus caffeine produced in the process of coffee roasting. The resulting dark-coloured, sweet-and-sour syrupKofo became the main ingredient of a new soft drink named Kofola, introduced in 1960. During the 1960s and 1970s, Kofola became exceedingly popular in communist Czechoslovakia, successfully competing with Western cola drinks like Coca-Cola or Pepsi, which were generally available after 1968 (Pepsi in 1974), but were expensive and considered as for high society. Even today, Kofola is a popular option in restaurants as it can be draught-poured from kegs right into a glass.
Since 1998, Kofola has been bottled (in addition to classic 0.33-litre glass bottles) in 0.5-litre and 2-litre plastic bottles. 0.25-litre cans were introduced in 2003, and 1-litre plastic-bottles in December 2004. Kofola draught from 50-litre kegs, traditionally sold in many bars and restaurants across the two countries, remains popular as well.
Presentation
Since 2002, the producer has run a successful media campaign aimed at a young and hip audience based on the slogan "Když ji miluješ, není co řešit / Keď ju miluješ, nie je čo riešiť" ("If you love her, there is nothing to question"). Until 2000, the Kofola logo featured a coffee bean. It now resembles a coffee flower.
In 2003, a Christmas TV commercial was created on Kofola, which became one of the best-known and most successful Czech TV commercials. It regularly appears on Czech TV channels every year over Christmas.[2]
After the fall of the communist regime in 1989, Kofola had to compete with many foreign brands that entered the new open market. After a period of decline and trademark lawsuits (many companies produced their own similar-tasting "kofola" because the term became a genericized trademark), in 2000 the Santa nápoje company, owned by the Greek-immigrant Samaras family, became the only producer and distributor of Kofola in the Czech Republic and Slovakia.[4] Other producers of similar drinks had to rename their products (most notable Slovakian Hejkola and Šofocola. Šofocola was rebranded as Lokálka, but it's the same drink).[citation needed]
The company Santa nápoje originally produced Kofola drink only in the parent factory in Krnov. In 2002, the company built a new factory in Rajecká Lesná, Slovakia, to satisfy the demand of the Slovak market. In 2003, Santa nápoje changed its name to Kofola, a.s. and later to Kofola ČeskoSlovensko a.s.[5] Apart from Kofola it also produces other soft drinks, the spring water Rajec, the fresh fruit juices UGO, the syrups Jupí and children's drink Jupík, RC Cola under license and from 2008 the grape drink Vinea, that are exported to Poland, Hungary, Slovakia and Croatia.
In 2008, Kofola announced a merger with the Polish lemonade producer Hoop.[6] In autumn 2008, the Polish Private Equity fund Enterprise Investors acquired in a Public Tender Offer 42.46% of Kofola-Hoop for approximately €140 million.[7] In 2009, the Polish company Kofola-Hoop S.A. was renamed into Kofola S.A.
In April 2009, Kofola acquired Pinelli and since then has produced the energy drink Semtex. In 2010, Kofola opened a new factory in Mnichovo Hradiště. In December 2014, Kofola bought Slovenian factory for mineral water Radenska.[8]
At the end of 2018, the Kofola Group operated in the Czech Republic, Slovakia, Poland, Slovenia, Croatia, Russia, Austria and Hungary.[9]
In the end of November 2023 the company announced that it's acquiring the majority stake in Pivovary CZ Group. Buying this group of breweries producing beers under the brands Holba, Zubr and Litovel the company enters the beer market of Czech Republic.[10]
Kofola Lemon, Sugar-Free, Original, Vanilla and WalnutKofola and Grilling
Kofola Original – original distributed in 0.5 L, 1 L, 1.5 L, 2 L plastic bottles, in 0.25 L and 0.33 L glass, in 0.25 L cans and also in kegs.
Kofola Citrus – with a hint of lemon, it was introduced in 2004, distributed in plastic bottles
Kofola Bez Cukru – sugar-free alternative was introduced in 2008, available in plastic bottles
Kofola Višňová – sour cherry-flavoured Kofola introduced in 2008, available in plastic bottles and cans
Kofola Vanilka – vanilla-flavoured Kofola introduced in 2013, available in plastic bottles
Kofola Guarana – energy drink with Kofola and guarana-flavor introduced in 2013, available in plastic bottles and cans
Kofola Meruňka – apricot-flavoured Kofola introduced in 2015, available in plastic bottles
Kofola Meloun – watermelon-flavoured Kofola introduced in 2016, available in plastic bottles
Kofola Černý Rybíz – blackcurrant-flavoured Kofola introduced in 2017, available in plastic bottles and cans
Kofola Malina – raspberry-flavoured Kofola introduced in 2017, available in plastic bottles
Kofola Ostružina – blackberry-flavoured Kofola introduced in 2018, available in plastic bottles
Kofola Ananas – pineapple-flavoured Kofola introduced in 2018, available in cans
Kofola Grep – grapefruit-flavoured Kofola introduced in 2018, available in cans
Kofola Angrešt – gooseberry-flavoured Kofola introduced in 2019, available in plastic bottles
A Christmas limited edition with a hint of cinnamon was introduced at the end of 2007, and was only available around the Christmas period. In 2011–2016 was sold another variant of the drink called Kofola Extra Herbal, it was extended with dandelion, gentian and peppermint. Other flavours introduced in limited editions include: cherry, pomegranate, almond, gingerbread, chocolate, coconut, walnut, plum, pear and mandarin. A 2019 Christmas edition is with a hint of apple and a bit of cinnamon.
