Jorgensen's two-story mansion, built in 1905, later became La Playa Hotel.
The La Playa Hotel, dates to 1905 when artist Chris Jorgensen (1860-1935) built a two-story wood-framed, ell shaped stone mansion on the southwest corner of El Camino Real and 8th Avenue, in Carmel-by-the-Sea, California. The home was a gift to his wife, Angela Ghirardelli (1859-1936), heiress to the Ghirardelli Chocolate fortune. The original part of the building was a stone tower with a quatrefoil window, on the north-east side, designed by Jorgensen and built by master stonemason Ben Turner. The upper floor had a wood railing between the stone columns that supported a low-pitched hipped roof. The property had the first swimming pool in Carmel.[1][2][3]
On August 17, 1909, Angela's niece, artist Alida Ghirardelli (1878-1909), drowned while swimming in the Carmel Bay.[4] Soon after her death, Jorgensen, leased the house to hotelier Agnes "Alice" D. Signor. Jorgensen and his wife left Carmel to live with an art colony in Yosemite National Park.[5] In 1915, Signor opened the Chris Jorgensen studio to the public under the name of Hotel La Playa. The hotel had four bedrooms, a bath, a sitting room, and a kitchen. Signor bought the property in 1916 and converted it into a boarding house called "The Strand."[6][3]
Mansion to Hotel
In 1922, Signor added twenty new rooms making it into a full-service hotel. Her nephew and assistant, Harrison Godwin helped to celebrate the ninth anniversary of La Play's opening. 125 people were at the celebration with music by Moffit's Orchestra. In 1923, Signor suffered a stroke, which left her paralyzed. Shortly before her death, she transferred ownership of La Playa to her nephews: Frederick "Fred" MacKaye Godwin and his brother Harrison Godwin.[3][5][7] Fred Godwin had a brief film career in the late-1920s. He starred in the silent film Girl Overboard (1928), also known under the title "Port of Dreams".[8][9]
La Playa Hotel, during construction in 1925.
In December 1924, the La Playa Hotel was almost destroyed by a fire that started in one of the rooms on the second floor when a stovepipe collapsed. The loss was estimated from $25,000 (equivalent to $426,893 in 2022) to $40,000 (equivalent to $683,029 in 2022).[3][10]
The Godwin's rebuilt the hotel with Michael J. Murphy as the contractor in 1925. They added an additional 30-rooms to the south wing, steam heat and private baths. The original entrance and lobby were reconstructed. Fred Godwin went on to mayor of Carmel from 1946 to 1950.[11][12]
Hotel expansion
Fred Godwin bought out his brother in 1940, and became the sole owner of the hotel. Harrison went into real estate and became sales manager for Del Monte Properties Company. With designer Jon Konigshofer, Godwin completed a major Spanish Revival style remodel. They expanded the hotel into 80-rooms with a terrace dining room overlooking Carmel Bay. In 1952, the hotel got a liquor license and Konigshofer built the Lanai Room cocktail lounge.[2]
The hotel was purchased by Howard E. Allen in 1968 and underwent changes that included a full-time bar and sprinkler system. A full renovation of the hotel occurred in 1983–84, when the Cope family, owners of San Francisco's Huntington Hotel, purchased the hotel and completed a $5 million renovation, which included an upgrade and expansion to the surrounding gardens and landscaping. In 1983, Steve Jobs had a Apple development team retreat at the La Playa hotel and unveiled the Macintosh computer prototype during the retreat. He christened the computer with a bottle of La Playa water.[2][13][14]
La Playa Hotel pool view
In 1992, the hotel became a member of the Historic Hotels of America and is currently one of nine hotels in California recognized by the National Trust for Historic Preservation for its architectural quality, historic character, and sensitive rehabilitation. The hotel was registered with the California Register of Historical Resources on September 21, 2002. It qualifies under the California Register criterion 1, in history as one of the earliest remaining artists’ studios in Carmel, and one of the most notable hotels in the history of Carmel. It is also significant under criterion 3, in the area of architecture as one of the few artist designed studio buildings remaining in Carmel, and an example of the early work of stonemason Ben Turner.[1]
In July 2012, the Grossman Company Properties and Classic Hotels & Resorts reopened the hotel after a $3.5 million renovation. The hotel was renamed "La Playa Carmel" in 2012.[2][15][14]
