Laron Profit
Laron Profit.jpg
Profit with the Los Angeles Lakers in December 2005
Personal information
Born (1977-08-05) August 5, 1977 (age 44)
Charleston, South Carolina
Listed height6 ft 5 in (1.96 m)
Listed weight204 lb (93 kg)
Career information
High schoolCaesar Rodney
(Camden, Delaware)
CollegeMaryland (1995–1999)
NBA draft1999 / Round: 2 / Pick: 38th overall
Selected by the Orlando Magic
Playing career1999–2010
PositionGuard / Small forward
Number3, 7, 9
Coaching career2012–2016
Career history
As player:
19992001Washington Wizards
2002Premiata Montegranaro
2003–2004Guangdong Southern Tigers
2004–2005Washington Wizards
2005Los Angeles Lakers
2006–2007Efes Pilsen
2007Grises de Humacao
2008–2010Libertad de Sunchales
As coach:
20122016Orlando Magic (assistant)
Career highlights and awards
Stats Edit this at Wikidata at
Stats at

Bronta Laron Profit (born August 5, 1977) is an American professional basketball coach and former professional basketball player.

Early life and college

Profit was born in Charleston, South Carolina. Because his stepfather James Truiett served in the United States Air Force, Profit lived in various Air Force bases as a child including Kirtland Air Force Base in Albuquerque, New Mexico, Howard Air Force Base in the Panama Canal Zone, Dover Air Force Base in Dover, Delaware.[1][2][3] In 1995, Profit graduated from Caesar Rodney High School in Camden, Delaware as an honor student who scored over 1000 on his first attempt at the SAT exam.[3]

From 1995 to 1999, Profit attended the University of Maryland, College Park. With the Maryland Terrapins basketball team, Profit played as a small forward and earned all-conference all four seasons: Honorable Mention All-ACC as a freshman then for his other three seasons third-team All-ACC. In his junior year, Profit led the ACC in steals with 2.7 steals per game and led the Terrapins in scoring with 15.8 points per game.[1] Profit was an honorable mention All-American as a junior.[4] In his senior year, Profit averaged 12.6 points, 4.6 rebounds, and 2.3 assists per game.[4]

Professional career

First stint with Wizards (1999–2001)

In the 1999 NBA draft, the Orlando Magic selected Profit in the second round as the 38th pick overall. Profit hoped to transition to a shooting guard professionally.[5] On September 22, 1999, the Magic traded Profit to the Washington Wizards for a second-round draft pick in the 2001 NBA draft.[6]

In his rookie season (1999–2000) with the Wizards, Profit played in 33 games, averaging 1.5 points and 6.8 minutes, and missed 21 games due to tendinitis in a knee. On April 18, 2000, Profit scored a season-high 10 points against the Boston Celtics. The following season, Profit played in 35 games and started the final 12 games of the regular season. Profit averaged 9.7 points, 5.8 assists, and 3.9 rebounds and scored a season-high 18 points twice. Against the Houston Rockets on March 31, 2001, Profit reached season highs in steals (7) and rebounds (8). On April 14 against the Chicago Bulls, Profit had his first double-double in his career from scoring 12 points and a season-high 14 assists.[1]

The Wizards traded Profit to the Orlando Magic, the team that originally drafted Profit, for the draft rights to Brendan Haywood on August 1, 2001.[7] The Magic waived Profit on October 15, and team general manager John Gabriel explained that releasing Profit was the cost of trading the first-round pick Haywood.[8]

First international stint (2002–2004)

Profit would then play internationally from 2002 to 2004. Starting in January 2002, Profit played six games with Premiata Montegranaro of the Italian Lega Basket Serie A and averaged 13.7 points, 2.8 rebounds, 1.2 assists, and 2.2 steals.[9] From January 2003 to 2004, Profit played with the Guangdong Southern Tigers of the Chinese Basketball Association (CBA).[9] In his second season with the Southern Tigers, Profit averaged 5.1 points and 1.8 rebounds per game.[10] The Guangdong Southern Tigers also won the CBA championship in 2004.[11] During his stint abroad, Profit also attended training camp with the NBA's Milwaukee Bucks in October 2002 and participated with the Philadelphia 76ers in 2003 NBA Summer League.[9]

Second stint with Wizards (2004–2005)

On October 1, 2004, Profit re-signed with the Washington Wizards as a free agent.[12] Profit scored 11 points in the October 21 preseason 92–83 victory over the defending champion Detroit Pistons. Because he had to fill in roles for injured players and was a free agent who had not played an NBA game in over two years, Profit played longer than expected in that game.[11] After cutting Billy Thomas, the Wizards awarded Profit the 15th and final team roster spot.[13]

Entering the 2004–05 season, the Wizards had only eight available players for opening night, and four (including leading scorers Gilbert Arenas and Larry Hughes) were serving suspensions. Despite these shortcomings, the Wizards rallied from a 19-point deficit to defeat the Memphis Grizzlies 102–91 on the season opener of November 3, 2004. Profit led the Wizards in assists (with 6) and scored 11 points.[14] On March 5, 2005, Profit made the winning tip shot with 3.1 seconds left for the Wizards to defeat the Charlotte Bobcats 86–84. After All-Star forward Antawn Jamison left the game during the third quarter with a sore knee, Wizards coach Eddie Jordan kept Profit for the rest of the game.[15] The Wizards made the NBA Playoffs in 2005 for the first time in eight seasons and had not won a playoff game since 1988.[16] Ultimately, the number-one Eastern Conference team Miami Heat swept the Wizards in four games in the 2005 Eastern Conference Semifinals.[17] Profit played in 42 games (including 4 starts) with Washington during the breakout 2004–05 season and averaged 3.2 points, 1.8 rebounds, and 0.9 assists.[18]

Los Angeles Lakers (2005–2006)

On August 2, 2005, the Washington Wizards traded Profit and Kwame Brown to the Los Angeles Lakers for Caron Butler and Chucky Atkins.[10] Profit played in 25 games and started one game. In his one start, the November 20, 2005 loss to the Chicago Bulls, Profit played 18 minutes, scored two points off free throws, and made two defensive rebounds and one assist.[19] On December 21, 2005, Profit suffered a season-ending ruptured achilles tendon after substituting into a game for Kobe Bryant, who had just scored 62 points in 3 quarters against the Dallas Mavericks.[20] The Lakers waived Profit on January 17, 2006 to make room for rookie Ronny Turiaf.[21]

Second international stint (2006–2010)

On December 12, 2006, Anadolu Efes S.K. of the Turkish Basketball League signed Profit to a one-month contract with a full-season option.[22] In seven games with Anadolu Efes, Profit averaged 3.1 points, 3.1 rebounds, and 1.3 assists.[23] Efes released Profit in mid-February 2007.[24]

Profit later joined the team Grises de Humacao, part of the Puerto Rican league BSN, wearing jersey #7. In his debut with Grises on April 25, 2007, Profit had 15 points, 8 rebounds, and 4 assists in the loss.[25] He suffered a torn hamstring in early May 2007.[26] However, Profit later returned in mid-month and scored 23 points in a 105–97 win over Cangrejeros de Santurce on May 14.[27] In a May 18 overtime loss, Profit scored 26.[28] Grises waived Profit by the end of the month.[29] In the 2007 season, Profit played 10 games and averaged 18.5 points, 7.3 rebounds, and 2.4 assists.[30]

Club Deportivo Libertad of the Argentine LNB signed Profit on February 7, 2008.[31] The team won the LNB championship in 2008.

Coaching career

Profit joined the Orlando Magic as an assistant coach on August 30, 2012.[32]

NBA career statistics

  GP Games played   GS  Games started  MPG  Minutes per game
 FG%  Field goal percentage  3P%  3-point field goal percentage  FT%  Free throw percentage
 RPG  Rebounds per game  APG  Assists per game  SPG  Steals per game
 BPG  Blocks per game  PPG  Points per game  Bold  Career high

Regular season

1999–00 Washington 33 1 6.8 .356 .176 .400 .8 .8 .2 .1 1.5
2000–01 Washington 35 12 17.3 .394 .269 .733 1.8 2.5 1.0 .3 4.3
2004–05 Washington 42 4 10.2 .438 .286 .640 1.8 .9 .4 .1 3.2
2005–06 L. A. Lakers 25 1 11.2 .476 .167 .875 1.7 .6 .4 .2 4.2
Career 135 18 11.4 .419 .236 .712 1.5 1.2 .5 .2 3.3


2005 Washington 3 0 1.7 .000 .3 .3 .0 .0 .0


  1. ^ a b c "Laron Profit bio". NBA. Archived from the original on May 16, 2013. Retrieved June 23, 2012.
  2. ^ Murray, Ken (March 13, 1996). "Profit takes out trash; Terp in transition: Emerging freshman retains flamboyance, but sheds menacing prep persona". Baltimore Sun. Retrieved June 23, 2012.
  3. ^ a b Markus, Don (January 31, 1997). "Aiming for consistency; Laron Profit: The sophomore guard makes game-winning shots one night and disappears the next, but Maryland is confident he'll straighten out his uneven play". Baltimore Sun. Retrieved June 23, 2012.
  4. ^ a b "NBA Draft '99: Laron Profit". CNN/SI. Retrieved June 23, 2012.
  5. ^ Povtak, Tim (July 1, 1999). "Magic Profit In Draft". Orlando Sentinel. Retrieved June 23, 2012.
  6. ^ "Magic Deal Profit To Wizards". Orlando Sentinel. September 23, 1999. Retrieved June 23, 2012.
  7. ^ "Wizards Trade Profit For Rights to Haywood". The New York Times. August 2, 2001. Retrieved June 23, 2012.
  8. ^ "Profit Gone From Magic". Orlando Sentinel. October 16, 2001. Retrieved June 23, 2012.
  9. ^ a b c "Laron Profit" (PDF). Washington Wizards. 2004. Archived from the original (PDF) on December 5, 2004.
  10. ^ a b "Lakers Acquire Brown and Profit in Exchange For Butler and Atkins". Los Angeles Lakers. August 2, 2005. Retrieved June 23, 2012.
  11. ^ a b Lee, Michael (October 21, 2004). "Profit, B. Thomas Still on Hold". The Washington Post. Retrieved June 23, 2012.
  12. ^ "Wizards add six free agents". Washington Wizards. October 1, 2004. Archived from the original on February 28, 2008.
  13. ^ Lee, Michael (October 31, 2004). "Wizards Opt to Stick With Jeffries". The Washington Post. Retrieved June 23, 2012.
  14. ^ Lee, Michael (November 4, 2004). "Wizards Dazzle in Opener". The Washington Post. Retrieved June 23, 2012.
  15. ^ Lee, Michael (March 6, 2005). "Profit's Late Tip Rescues Washington". The Washington Post. Retrieved June 23, 2012.
  16. ^ Merida, Kevin (May 1, 2005). "Laron Profit, Ready To Answer When Opportunity Knocks". Washington Post. Retrieved June 23, 2012.
  17. ^ "Wade sets Heat scoring mark in clincher". Associated Press. May 14, 2005. Retrieved June 23, 2012.
  18. ^ "Laron Profit historical playerfile". NBA. Retrieved June 23, 2012.
  19. ^ "Bulls hold off Lakers despite Kobe's 43". Associated Press. November 20, 2005. Retrieved June 23, 2012. (Other non-scoring stats at Box score)
  20. ^ "Lakers' Profit Ruptures Achilles' Tendon". Washington Post. December 22, 2005. Retrieved June 23, 2012.
  21. ^ Bresnahan, Mike (January 18, 2006). "Relieved Turiaf Finally Signs Deal". Los Angeles Times. Retrieved June 23, 2012.
  22. ^ "Efes inks Laron Profit". Euroleague. December 12, 2006. Retrieved June 23, 2012.
  23. ^ "Laron Profit". DraftExpress. Retrieved June 23, 2012.
  24. ^ "Top 16, Week 1 Fantasy Challenge rundown". Euroleague. February 14, 2007. Retrieved June 23, 2012.
  25. ^ "Grises 90, Vaqueros 87". BSN. Retrieved June 23, 2012.
  26. ^ "Leones y Vaqueros buscan ganar su quinto partido al hilo" (in Spanish). BSN. May 4, 2007. Retrieved June 23, 2012. Los Grises no contarán para este partido con su importado Laron Profit quien tiene un tirón de hamstring y estará fuera por varios días.
  27. ^ "Sigue la racha negativa de los Cangrejeros". BSN. May 14, 2007. Retrieved June 23, 2012.
  28. ^ "Caguas domina a los Capitanes; Victorias para Guayama y Mayagüez" (in Spanish). BSN. May 18, 2007. Retrieved June 23, 2012.
  29. ^ "Victorias para Humacao, Santurce, Guayama y Arecibo" (in Spanish). BSN. May 25, 2007. Retrieved June 23, 2012. Los Grises jugaron sin sus dos importados Patrick Okafor y Laron Profit quienes fueron dejado libre.
  30. ^ "Caciques de Humacao: Estadísticas 2007". BSN. Retrieved June 23, 2012.
  31. ^ D'Angelis, Lisandro (February 7, 2008). "De último momento: se confirmó la llegada de Laron Profit". El Eco de Sunchales. Archived from the original on December 30, 2012. Retrieved June 23, 2012.
  32. ^ "Magic Complete Coaching Staff". August 30, 2012. Retrieved August 30, 2012.