Lauro "Larry" Zarate Alcala (August 18, 1926 – June 24, 2002) was a well-known editorial cartoonist and illustrator in the Philippines.[1][2][3] In 2018, he was posthumously conferred the National Artist for Visual Arts title and the Grand Collar of the Order of National Artists (Order ng Pambansang Alagad ng Sining).[4][5]
Biography
He was born on August 18, 1926, to Ernesto Alcala and Elpidia Zarate in Daraga, Albay. Through a scholarship from Manila Times granted by the publisher Ramón Roces, he obtained a degree of Bachelor of Fine Arts in Painting at the University of the Philippines (UP) in 1950. He became a professor at the same university from 1951 to 1981. He also received the Australian Cultural Award accompanied by a travel study grant in 1975.[1][2][3]
He started his cartooning career in 1946 while still attending school. After World War II, he created his very first comic strip, Islaw Palitaw, which was printed on the pages of the Filipino weekly magazine Liwayway. In 1947, he created the comic strip Kalabog en Bosyo, using Taglish as the medium of communication of his characters.
He pioneered animated cartoons for television commercials of products such as Darigold Milk in 1957 and Caltex in 1965. His campaign for the advancement of illustration and commercial art in the Philippines resulted to the establishment of the Visual Communication Department at the UP College of Fine Arts.[1][2][3]
In 1997, the Philippine Board on Books for Young People (PBBY) granted him the title Dean of Filipino Cartoonists, an achievement award for his lifetime dedication to the art of capturing humor in the character and everyday life in the Philippines. In 1991, he promoted the formation of a group of young children's book illustrators called Ang Ilustrador ng Kabataan (Ang INK).[1][2][3]
All in all, he made over 500 cartoon characters, twenty comic strips, six movies, two murals, and 15,000 published pages in his 56 years of professional cartooning career. He believed in the far-reaching role of cartoons in education and value formation.[1][2][3]
Death
Alcala died at the age of 75 on June 24, 2002, due to heart failure on Monday night at the Riverside Medical Centre, Bacolod City, central Philippines. His remains will lie in state at the Rolling Hills Memorial Chapel in the Visayas. [1][2][3]
His Cartoons
Alcala and a fragment from Slice of Life on a 2022 stamp sheet of the Philippines
His most popular cartoon series was Slice of Life, which is a reflection of the many unique aspects of everyday life in the Philippines. He captured the interest of his weekend patrons by giving them the task of looking for his image cleverly concealed within the weekend cartoon. He did the same with his other comic strip Kalabog en Bosyo. His cartoons had been tapped in advertising campaigns, such as corporate calendars, print ads, promotional T-shirts and in San Miguel Beer cans.[1][2][3]
In 1988, his Slice of Life received the Best in Humor award and was also cited for helping to keep alive the Filipino's ability to laugh at himself, through the lively marriage of art and humor, and through commentaries that are at once critical and compassionate, evoking laughter and reflection.[1][2][3]
Slice of Life appeared on the pages of the Weekend Magazine.[1][2][3]
Mang Ambo
Mang Ambo is the personification of the Filipino according to Larry Alcala. Mang Ambo, the character, is an incorrigible cock-eyed innocent, possessing a small town charm amidst urban sophistication. Through Mang Ambo and the other characters of a fictional place called Barrio Bulabog, Alcala exposed the follies and foibles of Philippine society in general and of cosmopolitan life in particular. In this cartoon strip's characters, he also affirmed the Filipino's peculiar coping mechanism of laughing at himself in the face of adversity but still absorbing life's vicissitudes with resilience. Mang Ambo made its debut in 1960 as a full-page feature in the Weekly Graphic. The cartoon series later became the first Alcala comic strip to be compiled in book form.[1][2][3]
Kalabog en Bosyo
Alcala's most enduring comic strip was Kalabog en Bosyo that first appeared on the pages of Pilipino Komiks in 1947. It eventually became the longest running cartoon series created by a Filipino.[1][2][3]
Decades before Slice of Life, Alcala was already doing cameo roles in his Kalabog en Bosyo comic strips, but instead of portraying himself with a moustach, spectacles and side burns, he rendered himself in a crew-cut, younger and about 100-pounds thinner profile.[1][2][3]
An onomatopoeicTagalog word, the name of the character, Kalabog, refers to the thud sound produced after the impact of a falling object finally reaching solid ground. In Kalabog en Bosyo, Alcala pioneered in the blending of Tagalog and English or Taglish as the medium of communication among his characters. The comic misadventures of the two bungling detectives namely Kalabog and Bosyo had been transposed into films by Sampaguita Pictures in 1957, starring the Filipino actors-comedians, Dolphy and Panchito Alba.[1][2][3]
Summary of published works
The following is a summary of Alcala's published works:[1][2][3]
International Cartoons, Athens, Greece (1980)
Salon of Cartoons, Montreal, Canada (1980)
Laugh and Live, Life Today (1981–2002)
Slice of Life, Weekend (1980–1986), Sunday Tribune (1986–1987), Sunday Times (1987–1995), Philstar (1995–2002)
Order of National Artists of the Philippines
