Lego FORMA
Lego FORMA.jpg
SubjectFish model
Licensed fromIndiegogo
AvailabilityJanuary 2019–December 2019
Total sets4[1]
Official website

Lego FORMA was a first Lego theme released on the crowdfunding site Indiegogo but run by The Lego Group. The theme was inspired by fish.[2][3] It was licensed from Indiegogo. The theme was first introduced on 1 January 2019.[4] The theme was considered to be a development or upgrade from the 2011 Lego Muji theme.[5][6][7] The product line was discontinued by the end of December 2019.[8]

Overview

The Lego FORMA product line focuses on the combination of Technics parts and foil skins to recreate Koi model. There are different foil skins which can be added to the base set, these included a Shark, splash Koi and ink Koi.[9][10][11]

Development

Lego FORMA was an updated version of the previous Lego Muji theme, which was released in 2011. Lego FORMA included some of the original foil decals concepts of the Lego Muji theme, but also introduced the one main set with Technics parts and three alternate foil skins to add-ons.[12][13]

During the development process of the Lego FORMA theme, Creative PlayLab's Vice President Tom Donaldson explained, "This was the fastest product ever to get to market from the Lego Group. It started with a serendipitous connection between an individual designer and a marketeer. We give our designers 10% of their time to use as they see fit, and this designer was playing with kinetic sculptures and organic forms. The marketeer was looking at how to evolve one of our product lines and the connection was set. The process was very iterative–every two weeks exploring new designs, new market opportunities and testing with consumers wherever possible."[14]

Construction sets

According to Bricklink, The Lego Group released a total of 4 Lego sets as part of Lego FORMA theme.[1] The product line was eventually discontinued by the end of 2019.[15][8]

Lego FORMA was released on 1 January 2019 in North America and United Kingdom. The Lego Group had a partnership with Indiegogo. As part of the marketing campaign, the Lego Group released four Lego FORMA sets. The four sets were Koi (set number: 81000), Shark Skin (set number: 81001), Splash Koi Skin (set number: 81002) and Ink Koi Skin (set number: 81003).[16][17][18]

Koi

Koi (set number: 81000) was released on 11 January 2019 and based on Koi.[19] The set consists of 293 pieces and foil skins. The koi model measures 27.9 cm high and 12.7 cm wide. The fish body is built using Lego Technic, before the foil skin is added. A crank at the base of the model allows the fish to simulate lifelike movements. The foil skins can be added to Shark Skin (set number: 81001), Splash Koi Skin (set number: 81002) and Ink Koi Skin (set number: 81003).[16][20][21][22] Each of the foils skins had a holes used to connect to the frame to prevent the material from being damaged when builders change the skin. The designer explained, "We designed the hole as a triangle, so the material can easily stretch when the connector element is attached. Also, the triangle is just the right size, so the connector element stays centered."[23]

Shark Skin

Shark Skin (set number: 81001) was released on 11 January 2019 and based on Shark.[19] The set consists of 31 pieces and foil skins. Shark Skin (set number: 81001) can replaces the foil skins of Koi (set number: 81000) to turn it into a blue shark model.[16] The instructions online available in official website.[24]

Splash Koi Skin

Splash Koi Skin (set number: 81002) was released on 11 January 2019 and based on Koi.[19] The set consists of 33 pieces and foil skins. Splash Koi Skin (set number: 81002) can replaces the foil skins of Koi (set number: 81000) to turn it into a multicoloured feast Koi model.[16] The designer explained, "For the LEGO FORMA Splash Koi Skin, we played around with different effects and painting styles and were highly inspired by water colours. Being the most colourful of the three koi skins, the Splash Koi also proved to be the most challenging one. Our vision for its colour vibrancy and details not only had to work on screen, but also on print, to ensure it would live up to our high quality standards. It took us some rounds of iteration to get it right, but feel very happy with the end result."[25]

Ink Koi Skin

Ink Koi Skin (set number: 81003) was released on 11 January 2019 and based on Koi.[19] The set consists of 33 pieces and foil skins. Ink Koi Skin (set number: 81003) can replaces the foil skins of Koi (set number: 81000) to turn it into a black and white Koi model.[16] The foil skins allows the builders to coloured it. The designer explained, “drew on inspiration from adult colouring books and ink art.”[26] The instructions online available in official website.[24]

Reception

In 2018, Creative PlayLab's Vice President Tom Donaldson had revealed that Lego FORMA was the fastest product ever to make it to market for the company. In total, the crowdfunding raised $1.4 million, 1,334% of the goal.[27]

See also

References

  1. ^ Lego Group (27 September 2018). "LEGO® CREATIVE PLAY LAB TAKES PILOT PROJECT TO INDIEGOGO FOR OPEN INNOVATION". Lego.com. Lego. Retrieved 10 January 2021.
  2. ^ LEGO FORMA: First Of Its Kind Partnership With Indiegogo. October 2, 2018 – via YouTube.
  3. ^ Leprince-Ringuet, Daphne (September 27, 2018). "This new LEGO for adults is unlike anything you've ever seen before". Wired UK. Retrieved January 5, 2020.
  4. ^ Kuang, Cliff (2009-11-20). "Design Nirvana: Lego Teams Up With Muji". Fast Company. Retrieved 2021-06-18.
  5. ^ "LEGO Muji sets". Brickset. 1 February 2012.
  6. ^ Sanker, Dan (2012-02-28). Collaborate: The Art of We. John Wiley & Sons Inc. p. 3. ISBN 978-1-118-11472-8.
  7. ^ a b "LEGO FORMA Not Launching Any Further". The Brick Fan. December 20, 2019.
  8. ^ "LEGO FORMA unveiled!". Brickset. Retrieved 27 September 2018.
  9. ^ "LEGO Forma Is A Crowdfunded LEGO Set With Bigger Implications". Bricking Around. Retrieved 27 September 2018.
  10. ^ "Indiegogo is selling LEGOs for adults and they're quite the catch". USA Today. Retrieved 28 September 2018.
  11. ^ "How a forgotten LEGO theme shares ideas with LEGO FORMA". Brick Fanatics. 27 September 2018.
  12. ^ "LEGO Forma Series Recalls an Earlier Concept from Japan's LEGO MUJI". Brick Show. 28 September 2018.
  13. ^ Diaz, Jesus (2018-11-14). "Lego's latest set targets stressed adults". Fast Company. Retrieved 2021-06-18.
  14. ^ "FORMA LEGO Sets". BrickEconomy. Retrieved 15 June 2021.
  15. ^ a b c d e "LEGO FORMA Theme Officially Announced". thebrickfan.com. Retrieved 27 September 2018.
  16. ^ Stanley, Jack. "LEGO released a building set for adults that's supposed to help reduce stress and anxiety". Business Insider. Retrieved 2018-11-17.
  17. ^ "LEGO takes to Indiegogo to release upcoming 300-piece Forma Koi Fish set". 9to5Toys. 2018-09-27. Retrieved 2021-04-15.
  18. ^ a b c d "Hands-on: LEGO Forma Koi Fish makes a splash as the company's first crowdfunded set". 9to5Toys. 2019-02-22. Retrieved 2021-04-15.
  19. ^ Making The Fish Swim: Behind The Scene - LEGO FORMA. October 25, 2018 – via YouTube.
  20. ^ "LEGO FORMA sets now available to support online". Brick Fanatics. 27 September 2018.
  21. ^ "Last week to support and order first run LEGO FORMA products". Brick Fanatics. 3 November 2018.
  22. ^ "Triangular holes ensure LEGO FORMA skins can be changed easily". Brick Fanatics. 20 November 2018.
  23. ^ a b "LEGO FORMA online instructions published". Brick Fanatics. 5 March 2019.
  24. ^ "Evolution of the LEGO FORMA 81002 Splash Koi Skin". Brick Fanatics. 7 November 2018.
  25. ^ "LEGO FORMA encourages colouring in with 81003 Ink Koi Skin". Brick Fanatics. 7 December 2018.
  26. ^ "LEGO FORMA is the company's "fastest product ever to get to market"". Brick Fanatics. 15 November 2018.

External link