Lego Fusion
SubjectThe combination of construction sets and game app
Licensed fromThe Lego Group
Availability2014–2015
Total sets4[1]
Official website

Lego Fusion was a Lego theme that combined standard Lego bricks with a mobile app that was designed to interact and communicate with the build models.[2] The theme was first introduced in 2014 and exclusively in the United States.[3] The theme was considered to be a development or upgrade from the 2011 Lego Life of George theme.[4][5] It was eventually discontinued by the end of 2015.

Overview

The product line focuses on the combination of construction sets and game app to create the digital worlds with the smart-phones and tablets.[6][7][8][9]

Development

Lego Fusion was developed by Lego Future Lab, Lego Fusion was invented as a way to marry digital and analog play. Lego Future Lab senior design manager Ditte Bruun Pedersen explained, "To them, it's not two separate worlds. It's one world that blends together. It's all just play."[10][4]

Each Lego Fusion experience consists of a distinct set of Lego bricks, a corresponding free downloadable app and the new Lego Fusion capture plate, a small brick building plate with a printed design that enables a smart phone or tablet's camera to identify the size and colors of the Lego bricks built onto it. In response to game prompts, children build vertically in 2-D on the Fusion capture plate, enabling the app to 'see,' import and transform the creation into 3-D in the digital world. Lego Future Lab senior design manager Ditte Bruun Pedersen explained, "In our research, we heard repeatedly from parents that they are constantly battling 'zombie gaze,' the experience when their children are immersed in their device screens for large blocks of time," and continued, "We developed Lego Fusion with this challenge in mind, creating a play experience that keeps children entertained with the kind of app gameplay they love while giving real reasons to return to the brick pile to creatively build."[11]

Construction sets

According to Bricklink, The Lego Group released a total of 4 Lego sets as part of Lego Fusion theme.[1] The product line was eventually discontinued by the end of 2015.[12]

Lego Fusion was launched in August 2014. As part of the marketing campaign, the Lego Group released three construction sets and an associated app. The next month, Resort Designer (set number: 21208) was released in September 2014.[13][14][15] The sets were designed primarily for children aged 7 to 12 years old.

Town Master

Town Master (set number: 21204) was released in August 2014 and based on Lego City theme. The set consists of 258 pieces to create 2D models, which when combined with the game app come to life in a 3D video game. The set included Lego minifigure of Mayor. The game app included the game levels of Lego City theme.[16][17][18][19]

Battle Towers

Battle Towers (set number: 21205) was released in August 2014 and based on Lego Castle theme. The set consists of 212 pieces to create 2D models, which when combined with the game app come to life in a 3D video game. The game app included the game levels of Lego Castle theme.[16][17][20][19]

Create and Race

Create and Race (set number: 21206) was released in August 2014 and based on Lego Racers theme. The set consists of 223 pieces to create 2D models, which when combined with the game app come to life in a 3D video game. The game app included the game levels of Lego Racers theme.[16][17][21]

Resort Designer

Resort Designer (set number: 21208) was released in September 2014 and based on Lego Friends theme. The set consists of 263 pieces to create 2D models, which when combined with the game app come to life in a 3D video game. The set included Lego mini-doll figure of Olivia. The game app included the game levels of Lego Friends theme.[16][17][22][21]

App

An app titled Lego Fusion was developed by The Lego Group and TT Games for the operating systems iOS and Android. It was released in August 2014.[16][23][24][25] The app allows the user to select the game levels, build the construction sets, scan the construction sets and play the game levels.[26][27][28]

Reception

In 2015, Lego Fusion was awarded "Toy of the Year" and also "E-Connected Toy" by the Toy Association.[29][30]

See also

References

  1. ^ "Lego Fusion combines fun with Lego bricks and char of virtual worlds". techtimes.com. 22 June 2014.
  2. ^ "LEGO FUSION new website & video preview". thebrickblogger.com. 28 June 2014.
  3. ^ a b "LEGO FUSION – blending real & digital worlds". thebrickblogger.com. 20 June 2014.
  4. ^ "Innovation insights from Lego Future Lab". Marketing. 1 October 2015.
  5. ^ Fitzpatrick, Alex (June 19, 2014). "LEGO's Newest Games Will Absolutely Blow Your Mind". Time. Retrieved February 18, 2021.
  6. ^ "LEGO Fusion: latest attempt from LEGO to blend physical bricks with digital play". Brickset. 19 June 2014.
  7. ^ LEGO® FUSION - Watch how LEGO® bricks come to life. June 23, 2014 – via YouTube.
  8. ^ LEGO Fusion - LEGO Club Show - Behind the Bricks. October 27, 2015 – via YouTube.
  9. ^ "Lego Fusion lets you build virtual playgrounds with real-world bricks". Engadget. 19 June 2014.
  10. ^ "LEGO Systems Blends Physical and Digital Play with New LEGO® FUSION". PR Newswire. June 19, 2014.
  11. ^ "Fusion LEGO Sets". BrickEconomy. Retrieved 15 June 2021.
  12. ^ "Lego's New Product Lets You Build Stuff And Then Virtually Play With Your Creations On Your Tablet". Business Insider. 19 June 2014.
  13. ^ Neltz, András (June 19, 2014). "New LEGO Sets Put Your Buildings In The Virtual World". Kotaku. Retrieved December 7, 2020.
  14. ^ Ulanoff, Lance (June 19, 2014). "Lego Fusion Blends Virtual and Physical Gameplay". Mashable. Retrieved February 18, 2021.
  15. ^ a b c d e Edwards, Luke (June 19, 2014). "Lego Fusion puts real world Lego into its new augmented reality Lego games". Pocket-lint. Retrieved January 5, 2020.
  16. ^ a b c d "LEGO Fusion Sets Now Listed on Shop@Home". thebrickfan.com. 2 July 2014.
  17. ^ LEGO® FUSION Town Master - Learn how to play. August 20, 2014 – via YouTube.
  18. ^ a b "LEGO FUSION – learn how to play!". thebrickblogger.com. 23 September 2014.
  19. ^ LEGO® FUSION Battle Towers - Learn how to play. August 20, 2014 – via YouTube.
  20. ^ a b "LEGO FUSION – learn how to play! – part 2". thebrickblogger.com. 30 September 2014.
  21. ^ LEGO® FUSION Resort Designer - Learn how to play!. September 25, 2014 – via YouTube.
  22. ^ "Lego Fusion for iOS and Android is like Skylanders but with Lego bricks". Pocket Gamer. 19 June 2014.
  23. ^ "Lego Fusion mixing physical bricks with a virtual world". AndroidCommunity.com. June 19, 2014.
  24. ^ "LEGO Fusion Apps Now Available". thebrickfan.com. 14 August 2014.
  25. ^ Robertson, Adi (June 19, 2014). "Augmented reality Lego is actually pretty cool". The Verge. Retrieved March 16, 2021.
  26. ^ LEGO® Fusion - Learn How to Travel to Your Friends games. February 13, 2015 – via YouTube.
  27. ^ LEGO® FUSION - Learn how to get a good scan. February 17, 2015 – via YouTube.
  28. ^ "2015 TOTY Winners". The Toy Association. Retrieved 2021-07-01.
  29. ^ "LEGO Systems Wins Three Prestigious Toy of the Year Awards". PR Newswire. February 14, 2015.