Lego Stranger Things
SubjectStranger Things
Licensed fromNetflix
Availability2019–2022
Total sets2[1]
CharactersBarbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon
Official website

Lego Stranger Things (stylized as LEGO Stranger Things) was a Lego theme based on the 2016 Netflix sci-fi horror series of the same name created by the Duffer Brothers. It was licensed from Netflix. The theme was first introduced in May 2019[2][3] and was discontinued in December 2022.[4]

Overview

Lego Stranger Things was based on the Stranger Things 2016 Netflix sci-fi horror series, which focuses on the investigation into the disappearance of a young boy (Will Byers) amid supernatural events occurring around the town, including the appearance of a girl with psychokinetic abilities (Eleven). Lego Stranger Things aimed to recreate the main characters in Lego form, including Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon.[5][6]

Development

Lego senior model designer Justin Ramsden said he worked closely with Netflix to design The Upside Down set: "they gave us loads of behind the scenes images and plans."[7] He said, "We also got the chance to create three new elements for the set as well, they are headgear for the Demogorgon, a hair piece for Dustin and also the hair for Will."[8] He further explained, "With the Stranger Things set, we started off with a concept sketch. There was an elite team of LEGO designers that joined together to discuss what this model could be. From that meetings, one of the concept designers drew a quick sketch and that became the basis for what the model could look like. We followed the sketch and had a close dialogue with Netflix. There was some back and forth with them, and we did iterations that made the set more stable, more playable and with more functions."[9]

Launch

In 2019, Lego Stranger Things theme was launched at The LEGO Store in Flatiron District, New York.[10] Later, it also launched in the UK at Lego Store Leicester Square, London.[11] As part of the marketing campaign, The Lego Group released The Upside Down (set number: 75810) based on a version of the Byers' home.[12]

Characters

Main article: List of Stranger Things characters

Toy line

Construction sets

According to Bricklink, The Lego Group released two Lego sets as part of Lego Stranger Things theme.[1] The product line was eventually discontinued by the end of December 2022.[13]

In 2019, The Lego Group had a partnership with Netflix. The Lego Group introduced a Stranger Things set called The Upside Down (set number: 75810), based on a version of the Byers' home and its replica in the Upside Down was released in May 2019.[14][15] The largest set consists of 2287 pieces with 8 minifigures. The Byers' house had 4 rooms including a front porch with furniture, living room, dining room and Will's bedroom. It also included Chief Jim Hopper's police truck and variety of accessories. The set included Lego minifigures of Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon.[5] The sets were designed primarily for adults with an age rating of 16+ or above. The set was designed by Lego Senior Model Designer Justin Ramsden.[16][17][18] In 2021, The Lego Group announced The Upside Down (set number: 75810) was retired on 31 December 2021.[19][20][21][4]

In July 2019, San Diego Comic-Con had announced that an exclusive Barb minifigure would be given away to the winners.[22][4]

In February 2022, a Demogorgon minifigure Keyring was released[23][4] and was retired in August 2022.

Lego BrickHeadz sets

On 1 February 2022, a set named Demogorgon and Eleven (set number: 40549) were released as part of the Lego BrickHeadz theme. The set consists of 192 pieces and 2 baseplates.[24][25][26] The set was retired in December 2022.[27][4]

Web shorts

The product line was accompanied by a series of animated short films that was released on YouTube.

Awards and nominations

In 2020, The Upside Down (set number: 75810) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the Toy Association.[31][32]

See also

References

  1. ^ "First Look At The New 75810 Stranger Things LEGO Set". Geekculture.co. 11 May 2019. Retrieved 11 May 2019.
  2. ^ "'Stranger Things' Gets An Official LEGO Set With Innovative 'Upside Down' Style". Forbes. Retrieved 14 May 2019.
  3. ^ a b c d e "Every LEGO Stranger Things set ever released". Brick Fanatics. 6 November 2022.
  4. ^ a b c d e f g h i j "LEGO Stranger Things 75810 The Upside Down minifigure spotlight". Brick Fanatics. Retrieved 15 May 2019.
  5. ^ a b c d Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 233. ISBN 978-0-241-50202-0.
  6. ^ "Inside LEGO Stranger Things 75810 The Upside Down with Model Designer Justin Ramsden". Brick Fanatics. Retrieved 15 May 2019.
  7. ^ "Designing LEGO Stranger Things 75810 The Upside Down: Exclusive Brick Fanatics interview". Brick Fanatics. Retrieved 16 May 2019.
  8. ^ "LEGO designer Justin Ramsden on giving Stranger Things the brick treatment". Mojo Nation. 2019-06-04. Retrieved 2021-04-15.
  9. ^ "LEGO Stranger Things US launch at LEGO Store New York tonight". Brick Fanatics. Retrieved 14 May 2019.
  10. ^ "LEGO Stranger Things UK launch at LEGO Store Leicester Square tonight". Brick Fanatics. Retrieved 14 May 2019.
  11. ^ D'Souza, Danica (May 17, 2019). "Lego's 'Stranger Things' set recreates The Upside Down". Mashable. Retrieved February 18, 2021.
  12. ^ "Stranger Things LEGO Sets". BrickEconomy. Retrieved 17 January 2023.
  13. ^ Kit, Borys (2015-01-23). "'Stranger Things' Lego Set Goes Upside Down". The Hollywood Reporter. Retrieved 2019-05-14.
  14. ^ LEGO Stranger Things - Behind the Brick Designer Video 75810. May 17, 2019 – via YouTube.
  15. ^ Todd Spangler. "'Stranger Things' Lego Playset Flips Into the Upside Down". Variety. Retrieved 14 May 2019.
  16. ^ Hollister, Sean (May 14, 2019). "Stranger Things' amazing Lego set takes the Upside Down literally". The Verge. Archived from the original on May 15, 2019. Retrieved May 14, 2019.
  17. ^ Lego Group (May 15, 2019). "Something strange is going on... - as the town of Hawkins, Indiana arrives in LEGO brick form". Lego.com. Lego. Archived from the original on June 26, 2020. Retrieved May 15, 2019.
  18. ^ "LEGO Stranger Things set is being retired soon". Digital Spy. Retrieved 15 May 2019.
  19. ^ "LEGO Stranger Things 75810 The Upside Down due to retire in 2021". Brick Fanatics. Retrieved 11 May 2021.
  20. ^ "Retiring LEGO Stranger Things 75810 The Upside Down is back in stock". Brick Fanatics. Retrieved 30 November 2021.
  21. ^ "LEGO Stranger Things exclusive Barb minifigure for San Diego Comic Con". Brick Fanatics. Retrieved 11 July 2019.
  22. ^ "LEGO Star Wars, Stranger Things and Sesame Street keychains coming next month". Brick Fanatics. Retrieved 5 January 2022.
  23. ^ "LEGO Stranger Things BrickHeadz 40549 Demogorgon & Eleven revealed". Brick Fanatics. Retrieved 4 January 2022.
  24. ^ "LEGO BrickHeadz 2022 release date and prices revealed, including Stranger Things and Looney Tunes". Brick Fanatics. Retrieved 4 January 2022.
  25. ^ "New LEGO Stranger Things BrickHeadz have launched on LEGO.com". Brick Fanatics. Retrieved 1 February 2022.
  26. ^ "Every LEGO set retiring in 2022 – September update". Brick Fanatics. Retrieved 6 September 2022.
  27. ^ Welcome to The Upside Down – Lego Stranger Things. May 15, 2019 – via YouTube.
  28. ^ "Animated clip brings LEGO Stranger Things 75810 The Upside Down to life". Brick Fanatics. Retrieved 2 May 2019.
  29. ^ The Upside Down 75810 Collector’s Item - LEGO Stranger Things. June 1, 2019 – via YouTube.
  30. ^ "L.O.L. Surprise! by MGA Entertainment Snags Prestigious "Toy of the Year" Award for Third Straight Year". PR Newswire. Retrieved 2020-02-21.
  31. ^ "2020 TOTY Winners". The Toy Association.