Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.[1][2]

Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.[3]

See also

Selected publications

References

  1. ^ "Grocery war: Rivals H-E-B and Walmart battle for turf and shoppers in the region". 3 July 2015.
  2. ^ "The Cherry-Picker Problem". 11 February 2010.
  3. ^ "Leigh McAlister Faculty Profile". Faculty Profile. UT Austin. Retrieved 19 November 2011.
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