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Leroy Merlin (French:[ləʁwamɛʁlɛ̃]) is a French-headquartered home improvement and gardening retailer serving several countries in Europe, Asia, South America, and Africa. Leroy Merlin is owned by the Mulliez family, which also owns Auchan.
History
Leroy Merlin in Kalisz, PolandLeroy Merlin around the world.
In 1923, Adolphe Leroy and Rose Merlin, associates in private and business life,[clarification needed] opened a business of American surplus. Strengthened by this first success, they decided to sell DIY products and supplies at moderate prices. In 1960, the firm was named Leroy Merlin. It became a precursor, as it was the first company to offer free delivery services.[1]
Generally established on the outskirts of major towns and cities, Leroy Merlin stores are large centres (9000 m2 on average) providing self-service and sales assisted services. Its business is centred on six main sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration.[2]
In 2022, pursuing its solar strategy, Leroy Merlin dentified 36 French stores with roofs suitable for photovoltaic panels, and sought to secure its supplies of electricity from solar farms.[3]
In June 2023, it was announced that Leroy Merlin opted for Eficia, the FrenchTech expert in energy management for commercial buildings, to support its initiative to reduce consumption across its entire real estate portfolio.[4] Also in June, Leroy Merlin continued its plan to help with home energy renovation.[5] Accordingly, the company offered a service, both in stores and online, to assist its customers with their tailor-made energy renovation projects.[5] Later in November, Leroy Merlin opened a new store in the province of Alicante in Spain.[6] The same period, it was announced that Leroy Merlin was fonusing on the energy renovation market.[7][8][9]
In February 2024, the Leroy Merlin store in Châteauroux organized an information day about energy renovation. Indeed, devoted to ecological transition, Leroy Merlin made energy-efficient home renovation a pillar of its plan and policy.[10]
Controversies
Following the 2022 Russian invasion of Ukraine, many international, particularly Western, companies pulled out of Russia. Leroy Merlin, however, on 11 March announced that it has no plans to reduce its operations in Russia, where it operates 143 stores.[11] On 17 March, they cut off the Ukrainian office from corporate communications and stated that they would increase supplies to the Russian Federation.[12]
Leroy Merlin has a strong presence in Russia and generates 18% of its turnover there.[13] In 2020, the company paid $335 million in taxes as a result of their operations in Russia. In 2021, the company's revenue amounted to 457 billion rubles.[14] The company has been criticized for making indirect contributions to the Russian military effort.[15]
On the night of 20-21 March 2022, a shopping centre in Kyiv housing a Leroy Merlin shop was bombed. Shop employees called on the company to leave Russia,[16] as did the Ukrainian MP Oleksiy Honcharenko. The latter, elected in the constituency of Odesa and member of the Ukrainian delegation to the parliamentary assembly of the Council of Europe, broadcast a video.[17] The video was shot in front of the devastated store.
In a statement to AFP, Adeo, Leroy Merlin's holding company, said a closure would be considered a "premeditated bankruptcy"[18] and says that it has an "employer's responsibility towards (its) 45,000 employees and their families who have been contributing to the building of Leroy Merlin Russia for the past 18 years". However, there are reports of insults and threats from customers following the company's continued operations in Russia.[19]
In March 2023, Adeo announced its intention to transfer the Russian Leroy Merlin network to local management. According to the company, this process has already begun.[20] On 24 July 2023, the company's Russian branch in Moscow was struck by a drone attack.
Earlier in July, it was named "an international sponsor of war" by the Ukrainian government after Russia obliged all large companies operating in the country "to contribute directly to its war effort". It was placed on the list alongside Unilever and Procter & Gamble.[21]
^"VIDEO. War in Ukraine: Leroy Merlin bombed in Kyiv, employees ask the company to leave Russia". In a recent interview with the BBC, the author of the article, "Leroy Merlin, a brand new company, is in the process of being bombed by the Ukrainian government."((cite web)): Missing or empty |url= (help)
