2016 single by Fergie
"Life Goes On" is a song recorded by American singer Fergie for her second studio album, Double Dutchess (2017). It was released as a single on November 11, 2016, by Retrofuture Productions and BMG. The song serves as the third single from Fergie's second studio album, following "M.I.L.F. $". "Life Goes On" was written by Fergie, Tristan Prettyman, Keith Harris and Toby Gad.[2][3][4]
The song marks Fergie's final release for Interscope Records, after the singer left the label in May 2017 to form her own record label, Dutchess Music, under BMG.
Background and release
Fergie was first expected to release "You Already Know", a song featuring Nicki Minaj, as the third single from Double Dutchess. In an unexpected move, "Life Goes On" was released instead. It was meant to showcase a more vulnerable side to the record after “L.A. Love (La La)” and “M.I.L.F. $”, two uptempo tracks. Some critics commented on how the song was unintentionally topical, in that its release coincided with the week that Donald Trump was elected as the 45th President of the United States.[5]
About the claims, the singer stated that “It all felt like the right sentiment at the right time. The universe works in really weird ways. It just felt like the world needs healing,” before adding: “I just wanted to... peel back the layers and show my vulnerable side because there’s so much vulnerability on my album that I just wanted people to know that it’s not just one thing.”[6]
Critical reception
Many critics noted how the single was a change in genre from Fergie's previous single, M.I.L.F. $, with Rap-Up calling it more "Top 40-ready".[9] Samantha Benitz of Hollywood Life praised Fergie's strong vocals and "swag filled persona".[10] Hugh McIntyre of Forbes referred to the song as "existing somewhere in between lounge fodder and the dancefloor, perhaps not perfect for either, but still welcome none the less", and also claimed that Fergie's fanbase was "as patient as any pop star could expect over the years when it comes to solo music from the singer", referring to the delayed release of her long-awaited second album.[11]
Music video
The music video for the song was released on December 16, 2016, and features Instagram personality Baddiewinkle and Musical.ly breakout star Baby Ariel.[12][13] In the Chris Marrs Piliero-directed video, Fergie is seen cruising down a highway in a convertible before she picks up Winkle and Ariel, who are hitchhiking, and brings them along to a beach party in the California coast.
