Like We Care is an MTV news program in the early 1990s, debuting in Spring 1992, that was geared towards high school students.[1]

Through research using focus groups MTV found that a narrator reading the news turned the youngsters off, so the programme was voiced by people of a similar age to the target audience. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers.[2]

The theme song was performed by Pop's Cool Love.

References

  1. ^ "TELEVISION : The Newest MTV News Child : LIKE WE CARE". Los Angeles Times. 16 February 1992. Retrieved 28 May 2022.
  2. ^ Schoemer, Karen (17 May 1992). "TV VIEW; Teen-Agers Get Down To Issues". Nytimes.com. Retrieved 28 May 2022.