Lipovitan
Lipovitan.jpg
TypeEnergy drink
ManufacturerTaisho Pharmaceutical Co.
Country of originJapan
Introduced1962
ColourBright yellow
IngredientsTaurine
Related productsKrating Daeng
WebsiteCompany website

Lipovitan (リポビタン, Ripobitan), marketed in English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical Co. and its licensee Osotspa. Widely available in Asia, it retails in brown-colored translucent 100 ml bottles, and its contents has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.

Ingredients

A bottle of the stronger formula Lipovitan D, which contains 1000mg of taurine.
A bottle of the stronger formula Lipovitan D, which contains 1000mg of taurine.

The primary ingredient in the Lipovitan product line is taurine. Stronger formulas of the drink include Lipovitan D, which contains 1000 mg of taurine, 20 mg of nicotinic acid extract (vitamin B3), 5 mg each of vitamin B1, B2 and B6, and 50 mg of caffeine.[1] Lipovitan D Super contains 2000 mg of taurine and 300 mg of arginine. MAXIO contains 3000 mg of taurine. The warning label on all of its products say not to consume more than 100 ml per day.

Lipovitan products are sold in Japan and in stores in countries that carry Asian products.

History

The introduction of Lipovitan predates Red Bull’s precursor Krating Daeng by 14 years, having been first released in 1962.[2] Arginine is the main active ingredient in the modified Red Bull sold in Japan.[disputed ]

Sponsorship

The Japan national rugby team is sponsored by Lipovitan D.

See also

References

  1. ^ I Want More Japan
  2. ^ "The Museum of Lipovitan D" (in Japanese). Taisho Pharmaceutical−. Retrieved 2012-04-30.