The Olympic mascots are fictional characters, usually an animal native to the area or human figures, who represent the cultural heritage of the place where the Olympic and Paralympic Games are taking place. Ever since the 1932 Summer Olympics in Los Angeles, the Olympic Games have always had a mascot. The first major mascot in the Summer Olympic Games was Misha in the 1980 Summer Olympics in Moscow. Starting with the 2010 Vancouver mascots (since 1992), the Olympic and Paralympic mascots have been presented together.
History
The first Olympic mascot was born at the Grenoble Olympic Games in 1968. It was named "Schuss" and it was a little man on skis, designed in an abstract form and painted in the colors of France: blue, red and white.[1] However, the first official Olympic mascot appeared in the 1972 Summer Olympics in Munich. It was Waldi, a Dachshund dog, a popular breed in Bavaria and it represented the attributes required for athletes – resistance, tenacity and agility. On it were three of the colors of the Olympic flag (blue, yellow, green).[1][2][3]
The success of those first mascots helped the idea of a mascot become a symbol of the Olympic Games and developed into an institution. Mascots are very popular and despite the importance of the message they convey, they are designed in a simple manner with bright, happy colors appropriate for the 'festive' atmosphere of the Olympic Games.
Symbolizing the desire of humans to befriend animals. According to the IOC, it helped change the common perception in the region of wolves as frightening and blood-thirsty.[citation needed]
All three mascots are indigenous animals of the U.S. state of Utah, and are named after natural resources important to the state's economy. These animals are major characters in the legends of local American Indians, and these legends are reflected in the story of each mascot. To remind them of this heritage, all mascots wear a charm around their neck with a petroglyph image.[6]
"Snow and Ice". Neve ("Snow" in Italian) is a humanized female snowball that wears red and represents "softness, friendship and elegance." Gliz (a shortened form of Ghiaccio, "Ice" in Italian) is a humanized male ice cube who wears blue and represents "enthusiasm and joy."
The five names form the Chinese phrase "Beijing huan ying ni" (北京欢迎你), which means "Beijing welcomes you". Each representing an Olympic ring and Feng Shui element.
Named after the village of Much Wenlock in Shropshire – which hosted a precursor to the modern Olympic Games in the 19th century. It represents the UK's start of the Industrial Revolution.
A superhero-inspired robot that embodies both old tradition and new innovation. The Olympic mascot was chosen from several designs submitted by schoolchildren and illustrators throughout Japan.
With a suit of ice, a heart of gold and a love of all things winter sports, this panda is ready to share the true spirit of the Olympics with the whole world.
LeLe is inspired by a unique natural feature of the host city known as the "Rain-Flower Pebble" (also translated as "Riverstone"). The design of the mascot takes the typical shape and appearance of this stone but in a creative and artistic way, highlighting the colours from the emblem's palette. The word 'lele' represents the sound of stones colliding together and is pronounced like the Chinese word meaning happiness or joy.
Pandi is young jaguar. Its name "#Pandi" is a combination of the scientific name of the species (Panthera onca) and the relationship of the mascot with the "digital world".[13]
A yodel singing technique, popular in Switzerland and in areas of France, was the inspiration for the name of the mascot. Yodli is a cross between a cow, goat, and the Saint Bernard breed of dog, all of which are commonly found in the Swiss mountains.
^"Buenos AIres 2018 on Twitter". Twitter (in Spanish). Retrieved 29 May 2018. La elección de #Pandi se debe a la combinación entre su nombre científico que es "Panthera Onca" y su relación con el mundo digital.
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