"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont
"Fremont and freedom" – John Fremont
"We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See Franklin Pierce, 1852.)
"Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages, Catholic immigrants, and the Confederacy.
"Ma, Ma, where's my Pa?" – Used by James G. Blaine supporters against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
"Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public.
"Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
"Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.
"Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness)
"Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972
"They can't lick our Dick" – Popular campaign slogan for Nixon supporters
"Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters
"For New Leadership" (also "America Needs New Leadership") – Walter Mondale
"Where's the beef?" – Walter Mondale. An advertising slogan used by the restaurant chain Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance.
"Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
"Ready for change, ready to lead" – Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."