Nicknames by city
A
- Algoma
- Allenton – You Have Friends in Allenton[1]
- Alma Center – Strawberry Capital of Wisconsin[1]
- Amery – City of Lakes[1]
- Arbor Vitae/Woodruff – Crossroads of the North[1]
- Ashland – Ashland Tops Wisconsin[1]
B
- Babcock – The Cranberry Pie Capital[1]
- Baldwin – The Biggest Little Town in Wisconsin[1]
- Baraboo
- Barron – Turkey Capital of Wisconsin[1]
- Bayfield – Best Kept Secret in Wisconsin[1]
- Bear Creek – Home of the World's Largest Sauerkraut Plant[1]
- Beaver Dam – Beaver Dam – Make Yourself at Home[1]
- Belleville – UFO Capital of the World[1]
- Belmont – Home of the First Territorial Capital[1]
- Beloit – Gateway to Wisconsin[1]
- Berlin – Fur and Leather Capital[1]
- Birchwood – Bluegill Capital of Wisconsin[1][4]
- Black Creek
- Black Earth – The Only Black Earth in the World[1]
- Black River Falls – Deer Capital of Wisconsin[1]
- Blanchardville – The Village in the Valley[1]
- Bloomer – Rope Jump Capital of the World[1]
- Blue River – Heart of the Lower Wisconsin River[1]
- Bonduel – Spelling Capital of Wisconsin[1]
- Boscobel
- Birthplace of the Gideon Bible[1]
- Turkey Hunting Capital of Wisconsin[1]
- Boulder Junction – Musky Capital of the World[1]
- Boyceville – Cucumber Capital of Wisconsin[1]
- Boyd – The Friendly Town – Why Go By[1]
- Brodhead – The Bicycle Gateway to Wisconsin[1]
- Burlington – Chocolate City, USA[1]
C
- Cambridge – The Umbrella City[1]
- Cassville – Where History, Bald Eagles and the Mississippi Meet[1]
- Cedarburg – Historic Cedarburg[1]
- Chippewa Falls – Naturally the World's Purest Water[1]
- Clam Lake – Heart of the Chequamegon National Forest[1]
- Clintonville – The Good Life Unlimited[1]
- Colby – Home of Colby Cheese[1]
- Columbus – Red Bud City[1]
- Combined Locks
- Cornell – Stacker City[1]
- Cornucopia – Wisconsin's northernmost Post Office[1]
- Cross Plains – Famous For Friendliness[1]
- Cuba City – The City of Presidents[1]
- Cumberland
D
- Darlington – The Pearl of the Pecatonica, U.S.A.[1]
- Delavan – Clown Town, U.S.A[1]
- Dickeyville – Home of the Famous Dickeyville Grotto[1]
- Dodgeville – At the heart of it all[1]
- Dousman – Bullfrog Station[1]
E
- Eagle River
- Eau Claire
- Eden – Hometown of Baseball Star Jim Gantner[1]
- Edgar – Progressive Village Serving People[1]
- Edgerton – Tobacco City[1]
- Elkhorn
- Ellsworth – Cheese Curd Capital of Wisconsin[1]
- Elmwood – UFO Capital of the World[1]
- Ephraim – The Pearl of the Peninsula[1]
- Ettrick – Fun City, USA[1]
- Evansville – Soybean Capital of Wisconsin[1]
- Exeland – Trout Fishing Capital of Wisconsin[citation needed]
F
- Fennimore – Fennimore..."The City on the Move!"[1]
- Florence County – Heart of Wild Rivers Country[1]
- Fond du Lac – Winners Choice[1]
- Forest Junction – You Can Get There From Here[1]
- Fox Cities – Refreshing Change of Place[1]
- Fox Lake – Home of Bunny Berigan[1]
- Francis Creek – A Nice Place to Live[1]
- Fremont – White Bass Capital of the World[1][10]
G
- Galesville – Garden of Eden[1]
- Gays Mills – The Apple Capital of Wisconsin[11]
- Germantown
- Deutschstadt[1]
- Gateway to Washington County[citation needed]
- Gleason – Brook Trout Fishing Capital of the World[1]
- Glidden – Black Bear Capital of the World[1]
- Grantsburg – Home of Big Gust[1]
- Green Bay
- Green Lake – Wisconsin's Lake Trout Capital[1]
H
- Haugen – Kolache Capital[1]
- Hayward – Home of World Record Muskies[1]
- Hazel Green – Point of Beginning[1]
- Hillsboro – Czech Capital of Wisconsin[1][13]
- Holmen – Yes, Holmen[1]
- Horicon – Home of the Horicon Marsh[1]
- Hurley – Where 51 Ends...Family Fun Begins[1]
J
- Janesville
- Jefferson – The Gemütlichkeit City[1]
- Jim Falls – Biggest Little Town on the River[1]
- Johnson Creek – Crossroads With a Future[1]
- Juda – Buffalo Roast Capital of Wisconsin[1]
- Juneau – Birthplace of Addie Joss (Baseball Hall of Fame pitcher)[1]
K
- Kaukauna – The Electric City[1][16]
- Kenosha – Kenosha...For All Seasons[1]
- Kewaskum – Gateway to the Kettle Moraine State Forest[1]
- Kewaunee – Kewaunee – Spirit of the Lakeshore[1]
L
- La Crosse – God's Country. Mud City, USA[1][failed verification]
- Lac du Flambeau – Lake of Torches[1]
- Lake Geneva – Enjoyed for Over 100 Years by the Rich & Famous[1]
- Lake Tomahawk – Snowshoe Baseball Capital of the World[1]
- Lancaster – City of the Dome[1]
- Land O' Lakes – Land of Four Seasons Fun[1]
- Langlade County – Wisconsin's Get-Away County[1]
- Lodi – Home of Susie the Duck[1]
- Lone Rock – Coldest Spot in the Nation (With the Warmest Heart)[1]
M
- Madison
- Manitowish Waters – Wisconsin's Northwoods Year-Round Vacationland[1]
- Manitowoc
- Wisconsin's Maritime Capital[1]
- Manty[citation needed]
- Clipper City[22][23]
- Skunk Hollow[citation needed]
- Marinette – Marinette County Waterfalls Capital of Wisconsin[1]
- Marshfield
- Mayville – Jayville[1][failed verification]
- Mazomanie – Turn-of-the-Century Railroad Town[1]
- Medford – People, Pride and Progress[1]
- Menasha (city) – Menasha on the Move[1]
- Menasha (town) – Bridging the Fox Cities[1]
- Menomonie – Traditional Yet Progressive[1]
- Mercer – Loon Capital of the World[1][24]
- Merrill – Enjoy the Merrill Advantage[1]
- Middleton – The Good Neighbor City[1]
- Milton – History in Progress[1]
- Milwaukee
- Mineral Point – The City Where Wisconsin Began[1]
- Minocqua – The Island City[1]
- Monona – City of Pride, and It Shows[1]
- Monroe – Swiss Cheese Capital of the U.S.A[1][8]
- Montfort – Home of the Fort[1]
- Mt. Horeb – The Troll Capital[1]
- Muscoda – Morel Mushroom Capital of Wisconsin[1][8]
N
- New Auburn – Gateway to the Ice Age Park[1]
- New Berlin – City Living with a Touch of Country.,[1]
- New Glarus – America's Little Switzerland[1]
- New Holstein – Cow Town, USA[1]
- New London – Heart of Wolf River Country[1]
- New Richmond – The City Beautiful[29]
- Norwalk – The Black Squirrel Capital of the World[1]
O
- Oak Creek – Where City Meets The Country[1]
- Oconomowoc – A Special Place[1]
- Oconto – Oconto – History on the Bay[1]
- Omro – Bridge to the Future[1]
- Onalaska – Sunfish Capital of the World[1]
- Oregon – Horse Capital of Wisconsin[1]
- Oshkosh
P
- Palmyra – Heartbeat of the Kettle Moraine[1]
- Pardeeville – Home of the World Watermelon Eating and Seed Spitting Championships[1]
- Park Falls – Ruffed Grouse Capital of the World[1][24]
- Peshtigo – Home of the Great Peshtigo Fire[1]
- Phelps – Headwaters County (Start of Wisconsin River)[1]
- Phillips
- Pittsville – Exact Geographical Center of the State[1]
- Platteville – Home of the Chicago Bears Summer Training Camp[1]
- Plover – Golden Sands Area[1]
- Plum City – A Small Village in a Peaceful Valley[1]
- Plymouth – The Cream of Wisconsin[1]
- Poniatowski – The Center of the Northwestern World[1]
- Port Washington
- Portage
- Historic Portage[1]
- Potosi-Tennyson – Catfish Capital of Wisconsin
- Prairie du Chien – Wisconsin's Second Oldest Settlement (Where Great Rivers Meet)
- Prescott – Where the Mighty Mississippi Meets the Beautiful St. Croix River[1]
- Presque Isle
- Price County – We've Saved a Place for You[1]
- Princeton – Princeton on the Fox – Where Yesterday Meets Tomorrow[1]
- Pulaski – Polka Town[1]
R
- Racine
- Randolph – A Great Place to Grow[1]
- Redgranite – Home of the State Rock[1]
- Reedsburg – Butter Capital of America[1]
- Rhinelander – Home of the Hodag[1][32]
- Richland Center – From Farming to Frank Lloyd Wright[1]
- Ripon – Birthplace of the Republican Party[1]
S
- Sauk City/Prairie du Sac – Cow Chip Throwing Capital of Wisconsin[1]
- Saukville – Saukville Will Work for You[1]
- Sayner-Star Lake – The Birthplace of the Snowmobile[1][33]
- Seymour – Home of the Hamburger[1]
- Sheboygan
- Shiocton – Where Nature Begins[1]
- Siren – Lilac Capital of Wisconsin[1]
- Soldiers Grove – America's First Solar Village[1][35]
- Somerset – Tubing Capital of the World[1]
- Sparta – Bicycling Capital of America[1]
- Spencer – A Friendly Small Town with a Future[1]
- Spooner – Crossroads of the North[1]
- Spring Valley – Home of the Largest Earthen Dam in the Midwest[1]
- St. Germain
- Stevens Point – See Our Point of View[1]
- Gateway to the Pineries[1]
- Stockbridge – Sturgeon Center of the World[1]
- Stoughton – The City of Progress and Opportunity[1]
- Stratford – Stratford on the Move[1]
- Sun Prairie – The Groundhog Capital of the World[1][36]
- Superior
T
- Taycheedah – Sheepshead Fishing Capital of the World[1]
- Tilden – Halfway Between the North Pole and the Equator[38]
- Tomah
- Tomahawk – Gateway to the Northwoods[1]
- Trego – The Wild River City[1]
- Two Rivers
V
W
- Warrens – The Cranberry Capital of Wisconsin[1]
- Watertown – Home of the First Kindergarten in America[1]
- Waukesha
- Waunakee – The Only Waunakee in the World[1]
- Waupaca – Chain-O-Lakes[1]
- Waupun
- Wausau – Our Peak Season Never Ends[1]
- Wausaukee – Ranger City USA[1]
- Wautoma – Christmas Tree Capital of the World[1]
- Wauwatosa – Tosa[45]
- Webster – The Fishbowl of Wisconsin[1]
- Weyauwega – Home of Horse and Buggy Days[1]
- Whitefish Bay – Whitefolks Bay[46]
- Wild Rose – The Land of Lakes and Streams[1]
- Wilton – The Heart of the Trail[1]
- Winchester – Wisconsin's Unchanged Wilderness[1]
- Winneconne – Winneconne on the Wolf[1]
- Wisconsin Dells – Waterpark Capital of the World (commercial, trademarked)[47]
- Wisconsin Rapids – Paper City[1]
- Wonewoc
- Woodman – The Dinky's Last Stop[1]
- Woodruff – Home of the Million Penny Parade[1]
