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This list contains the online videos, music videos, and film trailers that have received the most views within 24 hours of release. Video views are generated from different online platforms such as Facebook, iQIYI and YouTube.

Top videos

Film trailers and music videos are excluded here. Chinese production company and video platform service iQIYI has released four of the top-ten most-viewed videos.

Rank Title Uploader / artist Platform Views[a]
(millions) 		Release date Ref(s)
1 2023 CCTV New Year's Gala CCTV CCTV 655.0 January 21, 2023 [1]
2 Double World iQIYI iQIYI 400.0 July 24, 2020 [2][non-primary source needed]
3 Rings prank Paramount Pictures Facebook 200.0 January 23, 2017 [3]
4 Fashion show in Shanghai Louis Vuitton Multiple[b] 158.0+[c] November 17, 2021 [4][5]
5 Eva.Stories Mati and Maya Kochavi Instagram 120.0 May 1, 2019 [6]
6 Idol Producer Episode 1 iQIYI iQIYI 100+[d] January 19, 2018 [7][8]
7 The Rap of China Episode 1 iQIYI iQIYI 100+[e] June 24, 2017 [9]
8 The Lost Tomb iQIYI iQIYI 100.0 June 12, 2015 [10]
Under the Dome Chai Jing Multiple[f] 100.0 February 28, 2015 [11]
10 Will Smith smacks Chris Rock (uncensored) The Guardian YouTube 59+ March 28, 2022 [12]
As of January 26, 2023
  1. ^ Unless otherwise indicated, the number of worldwide views accumulated in the video's first 24 hours.
  2. ^ Primary platforms were Weibo, WeChat Video Chanel, Tencent Video, Douyin, Kuaishou, and OTT
  3. ^ Reached 158 million views in three hours
  4. ^ Reached 100 million views within the first hour
  5. ^ Reached 100 million views within the first four hours
  6. ^ Primary platforms included Tencent, Youku, and the People's Daily Online.

Top music videos

Out of the top ten most-viewed music videos, two artists have more than one video listed: BTS has five, and Blackpink has three.

In September 2019, YouTube changed their policy on video view counts and excluded paid advertising views from future 24-hour statistics.

Rank Title Artist Platform Views[a]
(millions) 		Release date Ref(s)
1. "Butter" BTS YouTube 108.2 May 21, 2021 [13]
2. "Dynamite" BTS YouTube 101.1 August 21, 2020 [14]
3. "Pink Venom" Blackpink YouTube 90.4 August 19, 2022 [15]
4. "How You Like That" Blackpink YouTube 86.3 June 26, 2020 [16]
5. "Ice Cream" Blackpink and Selena Gomez YouTube 79.0 August 28, 2020 [17]
6. "Boy with Luv" BTS (feat. Halsey) YouTube 74.6 April 12, 2019 [18]
7. "Lalisa" Lisa YouTube 73.6 September 10, 2021 [19]
8. "Permission to Dance" BTS YouTube 72.3 July 9, 2021 [20]
9. "Life Goes On" BTS YouTube 71.6 November 20, 2020 [21]
10. "Me!" Taylor Swift (feat. Brendon Urie) YouTube 65.2 April 26, 2019 [22]
As of August 22, 2022
  1. ^ The number of worldwide views accumulated in the video's first 24 hours.

Historical record holders

The following table lists the videos that held the record for YouTube's most-viewed music video in the first 24 hours, from January 2012 to the present.

Table of most-viewed music videos in the first 24 hours
Title Artist Views[a]
(millions) 		Upload date Ref(s)
"Stupid Hoe" Nicki Minaj 4.8 January 20, 2012 [23]
"Where Have You Been" Rihanna 4.9 April 30, 2012 [23]
"Boyfriend" Justin Bieber 8.0 May 3, 2012 [24]
"Beauty and a Beat" Justin Bieber (feat. Nicki Minaj) 10.6 October 12, 2012 [25]
"Gentleman" Psy 36.0 April 13, 2013 [26]
"Look What You Made Me Do" Taylor Swift 43.2 August 27, 2017 [27]
"Idol" BTS 45.9 August 24, 2018 [28]
"Thank U, Next" Ariana Grande 55.4 November 30, 2018 [29]
"Kill This Love" Blackpink 56.7 April 4, 2019 [30]
"Boy with Luv" BTS (feat. Halsey) 74.6 April 12, 2019 [18]
"How You Like That" Blackpink 86.3 June 26, 2020 [16]
"Dynamite" BTS 101.1 August 21, 2020 [14]
"Butter" BTS 108.2 May 21, 2021 [13]
As of July 11, 2021
  1. ^ The number of worldwide views accumulated in the video's first 24 hours.

Controversy

In July 2019, there was some controversy regarding the legitimacy of YouTube's 24-hour records, after Indian hip hop rapper Badshah's song "Paagal" received 75 million views in 24 hours, and surpassed the viewership record of "Boy with Luv" by K-pop group BTS and American singer Halsey. YouTube did not congratulate Badshah like it did for previous record holders and later released a statement that Badshah's record label, Sony Music India, had purchased advertisements from Google and YouTube that embedded the video or directed fans to it in some way. It also emerged that this is a common practice in the global music industry, and similar methods had also been used by the record labels of previous record holders such as Ariana Grande, Blackpink and Taylor Swift, thus casting doubt on some of the past 24-hour viewership records on YouTube.[31][32] On September 13, 2019, YouTube announced that their charts will no longer include paid advertising views.[33] In a statement to Forbes the following day, the platform also confirmed that "Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list".[34]

Top trailers

Walt Disney Studios has released seven of the ten most-viewed movie trailers. Five are for films belonging to the Marvel Cinematic Universe, excluding Spider-Man: No Way Home, which was released by Sony Pictures Releasing.

Rank Production Type Distributor Views[a]
(millions) 		Release date Ref.
1. Spider-Man: No Way Home Teaser trailer Sony Pictures Releasing 355.5 August 23, 2021 [35]
2. Avengers: Endgame Teaser trailer Walt Disney Studios 289.0 December 7, 2018 [36]
3. Avengers: Endgame Official trailer Walt Disney Studios 268.0 March 14, 2019 [37]
4. The Lord of the Rings: The Rings of Power Teaser trailer Amazon Studios 257.0 February 13, 2022 [38]
5. Transformers: Rise of the Beasts Teaser trailer Paramount Pictures 238.0 December 1, 2022 [39]
6. Avengers: Infinity War Teaser trailer Walt Disney Studios 230.0 November 29, 2017 [40]
7. The Lion King Teaser trailer Walt Disney Studios 224.6 November 22, 2018 [41]
8. Thor: Love and Thunder Teaser trailer Walt Disney Studios 209.0 April 18, 2022 [42]
9. It Teaser trailer Warner Bros. Pictures 197.0 March 29, 2017 [43]
10. Avengers: Infinity War Official trailer Walt Disney Studios 179.0 March 16, 2018 [44]
As of December 9, 2022
  1. ^ The number of worldwide views accumulated in the video's first 24 hours.

Historical record holders

The following table lists the videos that held the record for the most-viewed online trailers in the first 24 hours, from October 2012 to the present.

Table of most-viewed online trailers in the first 24 hours
Production Type Distributor Views[a]
(millions) 		Release date Ref.
Iron Man 3 Official trailer Walt Disney Studios 20.0 October 22, 2012 [45]
Avengers: Age of Ultron Teaser trailer Walt Disney Studios 34.3 October 22, 2014 [45]
Star Wars: The Force Awakens Teaser trailer Walt Disney Studios 55.0 November 28, 2014 [46]
Star Wars: The Force Awakens Teaser trailer Walt Disney Studios 88.0 April 16, 2015 [46]
Star Wars: The Force Awakens Official trailer Walt Disney Studios 112.0 October 19, 2015 [46]
Fifty Shades Darker Official trailer Universal Pictures 124.0 September 13, 2016 [47]
Beauty and the Beast Official trailer Walt Disney Studios 127.6 November 14, 2016 [48]
The Fate of the Furious Official trailer Universal Pictures 139.0 December 11, 2016 [49]
It Teaser trailer Warner Bros. Pictures 197.0 March 29, 2017 [43]
Avengers: Infinity War Teaser trailer Walt Disney Studios 230.0 November 29, 2017 [40]
Avengers: Endgame Teaser trailer Walt Disney Studios 289.0 December 7, 2018 [36]
Spider-Man: No Way Home Teaser trailer Sony Pictures Releasing 355.5 August 23, 2021 [35]
As of August 25, 2021
  1. ^ The number of worldwide views accumulated in the video's first 24 hours.

See also

References

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  4. ^ Wu, Wenzhuo (November 17, 2021). "The Remarkable Strategy Behind Louis Vuitton's Shanghai Spin-off Show". Jing Daily. Archived from the original on November 26, 2021. Retrieved November 29, 2021.
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