- ^ Roger Parry, The Ascent of Media: From Gilgamesh to Google Via Gutenberg (2011), p. 317, ISBN 1857885708: "Along with associated feature films, comic books, and character merchandise, Mario has become a hugely valuable global multimedia franchise".
- ^ a b Harry J. Brown, Videogames and Education (2008), p. 41, ISBN 0765629496:
In one of the most celebrated ventures in media convergence, Larry and Andy Wachowski, creators of The Matrix trilogy, produced the game Enter the Matrix (2003) simultaneously with the last two films of the trilogy, shooting scenes for the game on the movie's sets with the movie s actors, and releasing the game on the same day as The Matrix: Reloaded. Likewise, on September 21, 2004, Lucasfilm jointly released a new DVD box set of the original Star Wars trilogy with Star Wars: Battlefront, a combat game in which players can reenact battles from all six Star Wars films. In 2005, Peter Jackson likewise produced his blockbuster film King Kong (2005) in tandem with a successful King Kong game designed by Michael Ancel and published by Ubisoft. In the last several years, numerous licensed videogame adaptations of major summer and holiday blockbusters were released a few days before or a few days after their respective films, including: all three Star Wars films (1999–2005); all five Harry Potter films (2001–2008); all three Spider-Man films (2002–2007); Hulk (2002); The Lord of the Rings: The Two Towers (2002); The Lord of the Rings: The Return of the King (2003); The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe (2005); Pirates of the Caribbean: Dead Man's Chest (2006); Pirates of the Caribbean: At World's End (2007); and Transformers (2007). These multimedia franchises have made it more difficult to distinguish the production of films and videogames as separate enterprises.
- ^ Marc DiPaolo, War, Politics and Superheroes: Ethics and Propaganda in Comics and Film (2011), p. 39, ISBN 0786485795: "The multimedia franchise is bolstered by the imaginations of the Transformers fans that imbue the flimsy material with their own potent fantasies of family cars and household devices turning into robots".
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