Litex Motors
Company typePrivate
IndustryAutomotive
Founded2008
FounderGrisha Ganchev
HeadquartersSofia, Bulgaria
Area served
Bulgaria, North Macedonia, Italy, Romania, Serbia.
Key people
Iliya Terziev (Director)
ProductsAutomobiles
Websitegreatwall.bg
A Litex Motors-produced 2012 Great Wall Voleex C10 in Sofia, Bulgaria

Litex Motors is an automobile manufacturing company based in Sofia, Bulgaria, and the official partner of Great Wall Motors in Bulgaria. It assembles vehicles of the Chinese manufacturer at the jointly developed facility located in Bahovitsa, near Lovech, Bulgaria.[1]

Products and marketing

It began manufacturing the Voleex C10 hatchback from knock-down kits in February 2012, in the first half of 2013, the Steed 5 was added to the line-up,[2] and in November 2013, the Hover H6.[3]

On the Bulgarian market, the company has sold the Voleex C10, Steed 5 and Hover H5 models,[4] and from 2013, the Voleex C30, Voleex C20R and the Hover H6.[5][6] In late 2017, the Haval H2 model was also introduced.[7]

The company has over 12 representative offices throughout Bulgaria,[8] and in November 2012 it opened its first dealership outside the country, in present-day North Macedonia.[9]

After one year of manufacturing, the factory assembled over 1,000 units of the Voleex C10.[2] In December 2013, the company performed its first regular export to Europe, a first batch of cars being sent to Italy.[3] In August 2014, the company started exports to Romania, as a first step towards expanding its presence into Eastern Europe,[10] and in January 2015, it opened a showroom in Serbia.[11]

As of January 2015, the company had a production output of 5,000 vehicles per year (the Hover H6 and the Steed 5 models) and was planning to reach to 8,000 vehicles within a year.[12] By mid-2016, the company had a total of 14 dealerships in 12 Bulgarian cities, three of them in the capital Sofia.[13]

On February 27, 2017, the company has filed for bankruptcy at the Sofia Court of Justice.[14]

References

  1. ^ "Great Wall Motor's Bulgaria KD Plant Officially Put into Production". Great Wall Motors. 22 February 2012. Archived from the original on 23 June 2012.
  2. ^ a b "1 година производство автомобили Great Wall в България" (in Bulgarian). Litex Motors. 22 February 2013. Archived from the original on 7 March 2016. Retrieved 19 April 2013.
  3. ^ a b "Българските автомобили на път към Европа" (in Bulgarian). Litex Motors. 16 December 2013. Archived from the original on 1 July 2017. Retrieved 3 January 2014.
  4. ^ "Галерия модели" [Models gallery] (in Bulgarian). Litex Motors. Archived from the original on 20 January 2013. Retrieved 25 December 2012.
  5. ^ "Представяне на премиерните модели Great Wall за 2013 година в Грейт Ауто" (in Bulgarian). Litex Motors. 11 December 2012. Archived from the original on 20 January 2013.
  6. ^ "The Bulgarian automobile manufacturer Litex Motors organized a media test drive of the model Great Wall Hover H6". Litex Motors. 29 July 2013.
  7. ^ "Първи дебют извън Китай за HAVAL Н6 и атрактивни цени за HAVAL Н2" (in Bulgarian). Litex Motors. 20 October 2017. Retrieved 8 January 2019.
  8. ^ "Litex Motors (Литекс Моторс) company profile". ISI Emerging Markets. Retrieved 25 December 2012.
  9. ^ "Официално представяне на Great Wall в Македония" (in Bulgarian). Litex Motors. 7 November 2012. Archived from the original on 20 January 2013.
  10. ^ "Litex Motors Expands Its Presence in Eastern Europe". Litex Motors. 12 August 2014. Archived from the original on 22 March 2016. Retrieved 24 August 2014.
  11. ^ "Първото представителство на "Литекс Моторс" в Сърбия отвори врати" (in Bulgarian). Litex Motors. 30 January 2015. Archived from the original on 9 March 2016. Retrieved 8 March 2016.
  12. ^ "Bulgarii care produc Great Wall au intrat pe piata din Serbia" (in Romanian). Wall-Street.ro. 31 January 2015.
  13. ^ Great Wall Bulgaria - Dealership Locations
  14. ^ "Bulgaria's Bulstrad files petition for bankruptcy proceedings against Litex Motors". SeeNews.
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