Little Pink (simplified Chinese: 小粉红; traditional Chinese: 小粉紅; pinyin: xiǎo fěnhóng) or Pinkie[1] is a term used to describe young jingoistic Chinese nationalists on the internet.[2][3]

The Little Pink are different from members of the 50 Cent Party or Internet Water Army, as the Little Pink are not paid. In terms of demographics, according to Zhuang Pinghui of South China Morning Post, 83% of the Little Pink are female, with most of them between 18 and 24 years old. More than half of the Little Pink are from third- and fourth-tier cities in China.[4] They are primarily active on social media sites banned in China such as Twitter and Instagram.[5] They have been compared to the Red Guards of the Cultural Revolution.[6]


The term Little Pink originated on the website Jinjiang Literature City [zh] (晋江文学城), when a group of users kept strongly criticizing people who published posts containing negative news about China.[7][8] Within Jinjiang Literature City, this group became known as the "Jinjiang Girl Group Concerned for the Country", or the Little Pink, which is the main color of the website's front page.[4][5]

In the first days of the Russian invasion of Ukraine, the Little Pink drew international attention for their role in contributing to the mostly pro-war, pro-Russia sentiments on the Chinese internet.[9]


The Chinese Communist Party's official newspaper People's Daily and its daily tabloid Global Times have both lavished praise on the Little Pink, as has the Communist Youth League of China.[4]

In October 2021, the Little Pink were the subject of criticism by the satirical song "Fragile" by Malaysian singer Namewee and Australian singer Kimberley Chen.[10] A commentary in the South China Morning Post opined that the song should have prompted, instead of the actual angry response by the Little Pink, a self-reflection on the dangers of their fervent nationalism. The commentary compared their path and its dangers to the one taken by supporters of Donald Trump in the January 6 United States Capitol attack.[11]

See also


  1. ^ Jing, Xuanlin (7 May 2019). "Online nationalism in China and the "Little Pink" generation". Paul H. Nitze School of Advanced International Studies. Archived from the original on 27 July 2020. Retrieved 27 July 2020.
  2. ^ "The East is pink". The Economist. 13 August 2016. Archived from the original on 27 July 2020. Retrieved 27 July 2020.
  3. ^ "Inside China's online nationalist army". Nikkei Asia. 29 December 2022. Retrieved 30 December 2022.
  4. ^ a b c Zhuang, Pinghui (26 May 2017). "The rise of the Little Pink: China's angry young digital warriors". South China Morning Post. Archived from the original on 27 July 2020. Retrieved 27 July 2020.
  5. ^ a b Ruan, Lotus. "The New Face of Chinese Nationalism". Foreign Policy. Archived from the original on 27 July 2020. Retrieved 27 July 2020.
  6. ^ Meisenholder, Jana (March 2019). "China's 'Little Pink' army is gearing up to invade the Internet". The News Lens. Archived from the original on 27 July 2020. Retrieved 27 July 2020.
  7. ^ Wei, Zikui (1 October 2019). "China's Little Pinks?". Asian Survey. 59 (5): 822–843. doi:10.1525/as.2019.59.5.822. ISSN 0004-4687. S2CID 210355572.
  8. ^ Fang, Kecheng; Repnikova, Maria (June 2018). "Demystifying "Little Pink": The creation and evolution of a gendered label for nationalistic activists in China". New Media & Society. 20 (6): 2162–2185. doi:10.1177/1461444817731923. ISSN 1461-4448. S2CID 47019445.
  9. ^ Li, Yuan (27 February 2022). "Why the Chinese internet is cheering Russia's invasion". The New York Times. Archived from the original on 28 February 2022. Retrieved 21 March 2022.
  10. ^ Hsia, Hsiao-hwa (21 October 2021). "'Fragile' song pillorying China's online troll army gets millions of views". Radio Free Asia. Archived from the original on 22 October 2021. Retrieved 22 October 2021.
  11. ^ Kammerer, Peter (3 November 2021). "Patriotism gone awry: China's fragile 'little pinks' are on a dangerous Trump-like warpath". South China Morning Post. Archived from the original on 4 November 2021. Retrieved 17 November 2021.