Live It Up!
DVD cover design
Directed by	Lance Comfort
Written by	Lyn Fairhurst (original story and screenplay)
Starring	Musical guests: Kenny Ball and his Jazzmen Gene Vincent, Patsy Ann Noble Acting roles: David Hemmings, Jenny Moss, Steve Marriott, John Mitchell, Dave Clark
Cinematography	Basil Emmott
Music by	Joe Meek (songs)
Distributed by	Rank Organisation
Release date	1963 (1963)
Running time	75 minutes
Country	England
Language	English

Live It Up! is a British musical film (US release title: Sing and Swing) that starred David Hemmings and was released in 1963. It was filmed at Pinewood Studios and featured musical acts from numerous contributors, including Gene Vincent, Jenny Moss, the Outlaws, Patsy Ann Noble, the Saints and Heinz Burt (most of them being produced by Joe Meek, who wrote the film's theme) among others, most notably Kenny Ball and His Jazzmen. The film also featured young actor Steve Marriott (later a well-known singer and guitarist with Small Faces and Humble Pie).^[1] Another actor, Mitch Mitchell, later became the drummer of The Jimi Hendrix Experience.

The film was quite successful, so much so that two years later, actor Hemmings and director Lance Comfort followed up with a sequel titled Be My Guest.

Plot summary

Dave Martin and his friends Phil, Ron and Ricky are Post Office messenger boys who have formed their own four piece rock 'n' roll beat group, the 'Smart Alecs'. They pool their resources to make a tape recording of their original song "Live It Up". Dave is given a month by his unsympathetic father Herbert to get it published or give up his musical dreams. Sent with a special delivery to film producer Mark Watson, Dave gets into the studio where a musical is being made. He is stunned by a falling piece of equipment and is afterwards photographed with the star as compensation. Next day, when the accident and photo are publicised in a newspaper his friends upbraid him for not having mentioning their tape to the producer. He promises to approach Watson again but then discovers that it has vanished. Watson finds it at the studio and, with the group unknown, tries to interest Radio and T.V. in a mystery search. Finally with the help of Dave's girlfriend Jill and his father, Watson and columnist Nancy Spain are brought by taxi to meet the group and the 'Smart Alecs' then make good.^[2]

Cast

• David Hemmings as Dave Martin
• Jennifer Moss as Jill
• John Pike as Phil
• Heinz Burt as Ron
• Steve Marriott as Ricky (credited Stephen Marriott)
• Joan Newell as Margaret Martin
• Ed Devereaux as Herbert Martin
• Veronica Hurst as Kay
• Penny Lambirth as Barbara
• Peter Glaze as Mike Moss
• David Bauer as Mark Watson
• Anthony Ashdown as Bob
• Douglas Ives as Bingo
• Paul Hansard as Film Director
• Geoff L'Cise as Assistant
• Nancy Spain as Columnist
• Peter Haigh as Announcer
• Peter Noble as Interviewer
• Trevor Maskell as Aldo
• Mitch Mitchell as Andrews (credited John Mitchell)
• Anthony Sheppard as Commissionaire
• Dave Clark as Recording Man (credited David Clark)
• Pat Gilbert as Housekeeper

Musical interludes

• Kenny Ball and his Jazzmen, playing "Rondo" and "Hand Me Down My Walking Shoes"
• Heinz, singing "Live It Up" and "Don't You Understand"
• Trisha Noble (credited Patsy Ann Noble), singing "Accidents Will Happen"
• Gene Vincent, singing "Tempation Baby"
• Jennifer Moss, singing "Please Let It Happen To Me"
• Sounds Incorporated (featuring Tony Newman), playing "Keep Moving"
• The Outlaws (featuring Ritchie Blackmore, Chas Hodges, Ken Lundgren and Mick Underwood), playing "Law And Disorder"
• Kim Roberts, singing "Loving Me This Way"
• Andy Cavell and the Saints, singing "Don't Take You From Me"

Exceptionally, the song "Live It Up" is featured at the end of the film but is not credited because the "group" shown playing it (Hemmings and Heinz on guitars, Pike on bass and Marriott on drums) were not the actual music recording artists.

All music and lyrics were written by Joe Meek, with the exception of "Accidents Will Happen" by Norrie Paramor and Bob Barrett.