"Lonely"
Single by Justin Bieber and Benny Blanco
from the album Justice
ReleasedOctober 15, 2020 (2020-10-15)
GenrePop
Length2:29
Label
Songwriter(s)
Producer(s)
Justin Bieber singles chronology
"Holy"
(2020) 		"Lonely"
(2020) 		"Mood (Remix)"
(2020)
Benny Blanco singles chronology
"Graduation"
(2019) 		"Lonely"
(2020) 		"Real Shit"
(2020)
Music video
"Lonely" on YouTube

"Lonely" is a song by Canadian singer Justin Bieber and American record producer Benny Blanco. It was released through Def Jam Recordings, Interscope Records, and Friends Keep Secrets on October 15, 2020, as the second single (and final track) from Bieber's sixth studio album, Justice (2021). It was later included on the 2021 reissue of Blanco's debut studio album, Friends Keep Secrets (2018). The song was written by Bieber, Blanco, and Finneas, with production handled by the latter two. At the 64th Annual Grammy Awards, "Lonely" received a nomination for Best Pop Duo/Group Performance.[1]

Background

"Lonely" marks the fifth collaboration between Bieber and Blanco, but it is the first where Blanco is credited as an artist. Past Bieber songs where Blanco is credited as a producer and songwriter include "Eenie Meenie" and "Somebody to Love" in 2010, "Love Yourself" in 2015, and "Cold Water" in 2016. "When [Blanco] and [Finneas] showed me this song to be honest it was hard to listen to considering how tough it was to get through some of these chapters," Bieber wrote of the song.[2][3] At one point, Bieber broke down and cried in the studio.[4] "I went into the studio and sang through it which wasn't easy but started to really see the importance of telling this story! It made me realise we all feel lonely at times! Being someone in my position I believe it is powerful to express vulnerability and that's why I believe this song is so powerful!"[5][6] Speaking of the song, Blanco revealed that Bieber was "real nervous", and contemplated on whether to release the song. "Because he's like, 'People know me for this thing and it's like I've never been this raw.' He's raw on this song. This song brought us so much closer together. And it was just he's really opening up on this and he's super vulnerable."[7]

Composition and lyrics

"Lonely" is a pop ballad that is set in the key of B minor with a tempo of 80 beats per minute.[8][9] It contains a minimalist arrangement and a somber electric piano accompaniment.[10] It has a length of two minutes and twenty-nine seconds.[11] Lyrically, Bieber reflects on the effects of money and fame,[12] as well as the obstacles he faced during his early career,[13] including some perceptions and criticisms he had to deal with as he was gaining fame in his teenage years, and the feelings of isolation and loneliness he experienced as he failed to find anyone who could relate to his situation and provide him with emotional support.[14][15][16] He also admits to the wrongdoings he has committed along the way.[17]

Release and promotion

The song was first hinted at by Blanco on October 5, 2020, when he posted a series of pictures on Instagram, including one with his head photoshopped onto Bieber's advertisement for Calvin Klein underwear. There was also a picture of Blanco standing in front of a real-life billboard with the photoshopped ad.[18] On October 9, Bieber posted a short clip on social media, which features himself, Blanco and American rapper Lil Dicky. The post reads: "Next week ..." Blanco posted the full version of that clip, which sees Lil Dicky arriving at Blanco's mansion and being welcomed with an array of odd phrases, before being greeted by Bieber who was awaiting him inside the house.[19] He also teases a release "next week".[20] On October 12, 2020, Bieber and Blanco confirmed the song and its release, along with the artwork and a link for pre-saving the song on digital download and streaming services.[21] He also posted a short snippet of the song on his Instagram Stories,[10] and shared a still from the music video.[22] On October 15, almost a day before the official release time, an early snippet of "Lonely" was made available exclusively in Snapchat's "Featured Sounds" list of its new feature called Sounds,[23] which allows users to add licensed music to their Snaps.[24][25][26]

Commercial performance

"Lonely" debuted at number one on the Canadian Hot 100 issued for October 31, 2020.[27] Music Canada certified the song 2× platinum.[28] On the US Billboard Hot 100, it peaked at number 12;[29] it earned a platinum certification from the Recording Industry Association of America (RIAA), which denotes one million units based on sales and track-equivalent on-demand streams.[30] "Lonely" reached number 17 on the UK Singles Chart, and the British Phonographic Industry (BPI) certified it gold.[31][32] In Australia, the song charted at number 11 and went platinum.[33][34] It peaked at number 12 in New Zealand.[35] "Lonely" peaked within the top five of national record charts, at number one in Hungary,[36] Malaysia[37] and Norway,[38] number two in the Netherlands,[39] number four in Denmark[40] and Singapore,[41] and number five in Portugal[42] and Switzerland.[43] The song received a gold certification in Italy,[44] Norway,[45] and Spain,[46] as well as a double platinum certification in Portugal.[47]

Music video

Background

The music video premiered on YouTube at 9 pm PDT alongside the single on October 15, 2020.[24][48] It was directed by American music video director Jake Schreier and stars Canadian actor Jacob Tremblay, who plays a younger version of Bieber.[49][50] In an interview with etalk, Tremblay said that starring in a Justin Bieber music video "is something [he] would have never seen coming". He explained that Bieber's team reached out about the role, and Bieber later texted him to ask if he had any questions. The two ultimately agreed to chat over the phone to address Tremblay's questions, but they did not schedule an exact time, so Bieber ended up calling him when he was in a grocery store. "I was like, to my parents, 'I have to go outside because Justin Bieber's calling me.'" Tremblay also revealed that he was nervous about starring in the video, because he had never played a real person before. "I've always played made-up characters, so I just really wanted to make sure that I had the feelings of the song and how Justin wanted me to feel. I really got to understand—it's a bit more of a serious song but I'm really excited for people to hear it, so they can see the story. It's really good."[51]

Bieber praised Jacob Tremblay for his talent, adding that he became emotional when he saw Tremblay play himself, while he acts as a spectator "from the outside looking in".[52] In a livestream on Bieber's YouTube channel after the song's release, both Bieber and Blanco called Tremblay one of the best child actors they have ever seen. "The first time I watched him go through the segment ... I legitimately lost it," Justin said of witnessing Tremblay on set. "I was tearing up, like completely."[53]

On October 27, 2020, an acoustic video for "Lonely" was released. Directed by Schreier,[54] the video sees Blanco playing on a Wurlitzer electronic piano, with Bieber singing beside him while sitting in front of a mic in a recording studio.[55][56]

Synopsis

The video opens with Tremblay sitting alone in a dressing room, staring at himself in the mirror.[57][58] He is dressed like Bieber in the early days of his career,[59] with bowl-style side-swept hair,[60] a purple hoodie,[61][62] white denim jacket and pants,[63][64] and a pair of purple sneakers.[18] Blanco makes an appearance as he enters the room to notify Tremblay it is time to get on stage.[65] Tremblay then proceeds to pick up a hockey stick and practice hockey briefly, before exiting the dressing room.[66] As the video progresses, Tremblay walks around the backstage by himself, and ultimately ends up on stage facing an empty theater, mouthing the lyrics "I'm so lonely".[67] As the camera zooms out, Bieber is revealed to be the only member of the audience, watching Tremblay's performance in his seat with a blank expression,[68][69] reflecting on and judging his own past.[13][70]

Credits and personnel

Credits adapted from YouTube.[48]

Live performances

On October 17, 2020, Bieber and Blanco performed "Lonely" live, alongside Bieber's previous single, "Holy", featuring American rapper Chance the Rapper, the lead and previous single from Justice on Saturday Night Live. Both songs were performed live for the first time.[13][71][72] Instead of performing in a traditional stage setup, Bieber started his performance in a backstage dressing room. He sang to himself in a mirror, before wandering through the dimly lit, empty hallways of Studio 8H.[73][74][75] He eventually made his way onto the stage under a singular spotlight,[76][77][78] with Blanco on the piano.[79] At the end of the performance, he kept his head down for a bit, then walked over to give Blanco a hug.[80] On November 15, 2020, Bieber and Blanco performed the song at the 46th ceremony of the People's Choice Awards.[81][82][83] The performance began with Bieber sitting alone at a bus stop on an empty city street,[84][85] with Blanco off to the side playing the keyboard.[86][87][88] On November 22, 2020, Bieber and Blanco gave another live performance of the song at the American Music Awards of 2020.[89][90][91] Bieber, dressed in a blue plaid shirt and orange beanie,[92] performed the song on a stage surrounded by mirrors,[93] while Blanco played the keyboard behind him.[94][95]

Critical reception

Year-end lists

Publication List Rank Ref.
iHeartRadio The 30 Songs That Made Us Feel Something In 2020 20 [96]

Personnel

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[34] 2× Platinum 140,000‡
Belgium (BEA)[142] Platinum 40,000‡
Canada (Music Canada)[28] 2× Platinum 160,000‡
Denmark (IFPI Danmark)[143] Platinum 90,000‡
France (SNEP)[144] Platinum 200,000‡
Germany (BVMI)[145] Gold 200,000‡
Italy (FIMI)[44] Gold 35,000‡
Mexico (AMPROFON)[146] 4× Platinum 240,000‡
Norway (IFPI Norway)[45] 2× Platinum 120,000‡
Poland (ZPAV)[147] 2× Platinum 100,000‡
Portugal (AFP)[47] 2× Platinum 20,000‡
Spain (PROMUSICAE)[148] Platinum 60,000‡
United Kingdom (BPI)[32] Gold 400,000‡
United States (RIAA)[30] 2× Platinum 2,000,000‡
Streaming
Sweden (GLF)[149] Platinum 8,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Region Date Format(s) Label(s) Ref.
Various October 16, 2020
[150]
United States October 20, 2020 Contemporary hit radio [151]
Italy October 30, 2020 Radio airplay Universal [152]

See also

References

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