Lord of the Fries
Company typePrivate
IndustryCasual dining restaurant - Fast food
Founded2004; 20 years ago (2004) as food truck, first store opened 2005 in Melbourne CBD, Victoria, Australia
HeadquartersPrahran, Victoria, Australia
Number of locations
19 in Australia, 7 in New Zealand
Area served
Key people
  • Mark Koronczyk (co-founder)
  • Amanda Leigh Walker (Koronczyk) (co-founder)
  • Sam Koronczyk (owner & partner)
  • Yusuf Hussain (National Op’s Manager)
Products
Websitewww.lordofthefries.com.au

Lord of the Fries is an Australian and New Zealand casual dining fast food chain, originally based in Melbourne, before expanding into other regions. It serves only vegan dishes including loaded fries, veggie burgers, hot dogs and a number of various sides and breakfast items. Lord of the Fries first started as a vegetarian "mobile chip van" in August 2004 which was driven across the country until late 2005 when the first store location was opened in Melbourne's city centre.[1] Due to the menu consisting entirely of plant-based products, all meals from the chain are Kosher and Halal. The restaurants became 100% vegan in 2018.[2] The founders are vegan as are most of the franchisees.

In 2018, the company announced a partnership with U.S. producer Beyond Meat, with financial backing from actor Leonardo DiCaprio and the former CEO of McDonald's, making them the first Australian restaurant chain to offer their plant-based burger patties.[3]

Expansion

After opening the first permanent store in Melbourne, founders Mark and Amanda + Mark’s brother Sam Koronczyk have expanded the chain across Australia, with a restaurant in almost every state; one in New South Wales and Western Australia two in Queensland and South Australia, and fourteen in Victoria. The company also plans to further open seven new stores a year over a six-year period.[4] Lord of the Fries opened their first international store in Auckland, New Zealand in 2016.[5] The company has some minor brands stemming from their LOTF stores. Recently they have launched their side brand “Lord of the…” with plant based take home macaroni and cheese products.

Locations

Lord of the Fries has nineteen Australian[6] and seven New Zealand[7] locations.

References

  1. ^ "Our Story | Lord of the Fries". 22 December 2014. Retrieved 10 December 2020.
  2. ^ "Does Lord of the Fries have any vegan options?". Lord of the Fries. 8 July 2019. Archived from the original on 18 March 2021. Retrieved 24 January 2024.
  3. ^ "Leonardo DiCaprio's 'Beyond Meat' vegan burger coming to Lord Of the Fries". The Brag. 12 April 2018. Retrieved 10 December 2020.
  4. ^ Waters, Cara (16 September 2019). "How vegan surge made Mark's business the Lord of the Fries". The Sydney Morning Herald. Retrieved 10 December 2020.
  5. ^ "Famous fries joint, Lord of the Fries, lands in Auckland". Business Franchise Australia. Retrieved 10 December 2020.
  6. ^ "Australian Locations". Lord of the Fries. Retrieved 19 September 2021.
  7. ^ "New Zealand Locations". Lord of the Fries. Retrieved 19 September 2021.

External links

Food chains in Australia
Retailers in New Zealand
Categories