Loredana
Zefi in 2019
Born (1995-09-01) 1 September 1995 (age 28)
Lucerne, Switzerland
CitizenshipKosovo[1]
OccupationRapper
Years active2018–present
Spouse
​
(m. 2018)​
Children1
Musical career
LabelsSony

Loredana Zefi (Albanian: [lɔɾɛˈdana zɛfi]; born 1 September 1995), also known mononymously as Loredana, is a Swiss-born Kosovo Albanian rapper. Her debut single, "Sonnenbrille", was a commercial success in Albania and German-speaking Europe, and received two gold certifications in Austria and Germany. In September 2018, Loredana signed with German subsidiary of Sony Music and released the commercially successful single "Bonnie & Clyde" with husband Mozzik. Her debut studio album, King Lori, followed in September 2019 and reached the top three in the latter countries and Switzerland. It featured several successful singles, including "Eiskalt", "Genick", "Jetzt rufst du an", as well as the rapper's first number-one single in Germany, "Kein Plan".

Loredana released four subsequent number-one single's, "Angst", "Du bist mein", "Kein Wort" and "Nicht verdient", in 2020. Her second studio album, Medusa (2020), reached the top 20 in Austria, Germany and Switzerland, respectively. Following a brief hiatus, Loredana and Mozzik released their first collaborative album, No Rich Parents, in 2021, which featured the number-one single "Rosenkrieg". She has received several awards and nominations, including the Bravo Otto Awards, MTV Europe Music Awards and Swiss Music Awards.

Life and career

1995–2018: Early life and career beginnings

Loredana was born on 1 September 1995 into a Kosovo Albanian family from Ferizaj in the city of Lucerne, Switzerland.[2][3] Her family is of the Catholic faith.[4] At the age of 18, she became interested in music and wrote songs for other artists along with German producer Macloud.[5] In 2018, Loredana gained widespread attention as an influencer for her short social media videos featuring dancing and lip-syncing content, as well as her relationship with Kosovo-Albanian rapper Mozzik.[6][7] Her debut single, "Sonnenbrille", was subsequently released in June 2018.[8] It was commercially successful in Albania and German-speaking Europe, and was certified gold in Austria and Germany.[9] "Bonnie & Clyde" in collaboration with Mozzik was released as her second single in September 2018.[10] The Albanian and German-language hip hop and R&B track was as commercially successful as its predecessor "Sonnenbrille".[9] In the same year, she released her third single "Milliondollar$mile", which saw a moderate success.[11]

2019–present: King Lori and Medusa

In 2019, Loredana collaborated a second time with her partner Mozzik on "Romeo & Juliet" peaking at number two in Germany.[12] The two follow-up singles "Labyrinth" and "Jetzt rufst du an", all entered the charts in Austria and Germany.[13][14] The same year, Loredana released her seventh single "Eiskalt" featuring Mozzik, which achieved to be certified gold in Germany and Austria.[15] The single marks the third time that both artists have collaborated musically on a recording. A month later, she released her debut studio album, King Lori, featuring the commercially successful singles "Genick", "Mit dir" and the number-one single "Kein Plan".[16][17] In November 2019, she emerged as the winner of the Best Swiss Act at the 2019 MTV Europe Music Awards.[18] In 2019, Loredana was the second most Googled personality in Switzerland.[19][20]

In January 2020, the number one single "Kein Wort" was released in collaboration with German rapper Juju.[21][22] In March 2020, she embarked on the King Lori Tour, which was later cancelled due to the pandemic of the coronavirus disease 2019-20 (COVID-19) in China and its spread to other countries.[23][24] The same month, she released her next number one singles "Angst" featuring English producer Rymez, and "Du bist mein" with German rapper Zuna.[25][26]

Personal life

Loredana Zefi began a relationship with Kosovo-Albanian rapper Mozzik and married him in 2018. She gave birth to the couple's first daughter Hana on 18 December 2018 in Lucerne, Switzerland.[27][28][29] The couple separated in October 2019.[30] They were back together again in March 2021, working on a new music project.[31]

Discography

Main article: Loredana discography

Tours

Headlining

Supporting

Awards and nominations

Year Award Nomination Work Result Ref.
2018 Bravo Otto Awards Hip Hop Act Herself Silver
[34]
1LIVE Krone Awards Best Hip Hop Act Nominated
[35]
Hiphop.de Awards Best Song National Sonnenbrille Nominated
[36]
2019 Best Song National Jetzt rufst du an Nominated [37]
Best Album National King Lori Nominated
Best Newcomer Herself Nominated
Best Rap-Solo-Act National Nominated
MTV Europe Music Awards Best Swiss Act Won
[18][38]
LYRICS Awards Best Song Sonnenbrille Nominated [39]
1LIVE Krone Awards Best Hip-Hop Act Herself Nominated [40]
Bravo Otto Awards Hip-Hop National Gold [41]
Hype Awards Female Artist Won [42]
Video Sonnenbrille Nominated [43]
2020 LYRICS Awards Best Release King Lori Nominated [44]
Swiss Music Awards Best Female Act Herself Nominated [1]
Best Breaking Act Won
MTV Europe Music Awards Best Swiss Act Won [45]
1LIVE Krone Awards Best Female Artist Nominated [46]
Bravo Otto Awards Hip-Hop national Nominated [47]
Hiphop.de Awards Best Song National Kein Wort (with Juju) Nominated [48]
2021 Swiss Music Awards Best Hit Nicht verdient (with Capital Bra) Nominated [49]
Best Female Act Herself Nominated
MTV Europe Music Awards Best Swiss Act Nominated [50]
Bravo Otto Awards Hip-Hop National Nominated [51]
1LIVE Krone Awards Best Hip-Hop Act Nominated [52]
2022 Swiss Music Awards Best Female Act Nominated [53]
Best Group Herself & Mozzik Nominated
MTV Europe Music Awards Best Swiss Act Herself Won [54]
2023 Swiss Music Awards Best Female Act Nominated [55]

References

  1. ^ "So kriminell ist der Loredana-Clan". Blick (in German). 18 May 2019. Retrieved 14 April 2022.
  2. ^ "Loredana – Biografia" (in Albanian). Tekste Shqip. Archived from the original on 20 January 2021. Retrieved 8 December 2021.
  3. ^ "Loredana #Bio" (in Albanian). Top Channel. 31 January 2019. Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  4. ^ "Loredana: Don Shan Zefi, axha im më ka mësuar të jemi gjithmonë në rrugën e Zotit". Telegrafi (in Albanian). 3 June 2019. Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  5. ^ Steffen, Damian (6 November 2019). "Loredana gibt ihr erstes Interview auf Mundart" (in German). Lyrics Magazin. Archived from the original on 4 February 2022. Retrieved 11 February 2022.
  6. ^ "Laut.de-Biographie: Loredana". laut.de (in German). Archived from the original on 8 December 2021. Retrieved 11 February 2022.
  7. ^ "Loredana veröffentlicht ihre erste Hit-Single 'Sonnenbrille'" (in German). Good To Go. 15 June 2018. Archived from the original on 7 May 2021. Retrieved 11 February 2022.
  8. ^ "Sonnenbrille – Single by Loredana on Apple Music Kosovo". Apple Music. 15 June 2018. Archived from the original on 4 February 2022. Retrieved 11 February 2022.
  9. ^ a b Kiß, Jonas (17 September 2019). "Zweimal Gold für Loredana von Groove Attack und Believe" (in German). Musik Woche. Archived from the original on 4 February 2022. Retrieved 11 February 2022.
  10. ^ "Bonnie & Clyde – Single by Loredana and Mozzik on Apple Music Kosovo". Apple Music. 14 September 2018. Archived from the original on 4 February 2022. Retrieved 11 February 2022.
  11. ^ "Neues Video zu "Milliondollarsmile"". laut.de (in German). 10 December 2018. Retrieved 11 February 2020.
  12. ^ "Keine Chance auf einen Swiss Music Award". laut.de (in German). 1 February 2019. Retrieved 11 February 2020.
  13. ^ "Darum geht es im neuen Song von Loredana". 20min.ch (in German). 7 June 2019. Retrieved 11 February 2020.
  14. ^ "Das Video zu 'Jetzt Rufst Du An'". laut.de (in German). 5 July 2019. Retrieved 11 February 2020.
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  16. ^ "King Lori". laut.de (in German). 13 September 2019. Retrieved 11 February 2020.
  17. ^ "MUSIKVIDEO: LOREDANA & MERO HABEN NOCH IMMER "KEIN[EN] PLAN"". bigfm.de (in German). 9 September 2019. Retrieved 11 February 2020.
  18. ^ a b "So Schweiz, ich hoffe, ihr seid stolz" (in German). Blick. 4 November 2019. Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  19. ^ "Das war 2019 angesagt – Schweiz". trends.google.com (in German). Retrieved 14 January 2020.
  20. ^ "Das sind die beliebtesten Suchbegriffe 2019". blick.ch (in German). Blick. 11 December 2019. Retrieved 14 January 2020.
  21. ^ ""KEIN WORT": JUJU & LOREDANA KÜNDIGEN GEMEINSAME SINGLE AN". bigfm.de (in German). 11 February 2020. Retrieved 21 January 2020.
  22. ^ "RAPPERINNEN BELEGEN SPITZENPOSITIONEN DER OFFIZIELLEN DEUTSCHEN CHARTS". offiziellecharts.de (in German). 24 January 2020. Retrieved 11 February 2020.
  23. ^ ""BONNIE & CLYDE"-TOUR: LOREDANA KÜNDIGT KONZERTREISE AN". bigfm.de (in German). 25 July 2019. Retrieved 11 February 2020.
  24. ^ "LOREDANA SICHERT SICH MIT "ANGST" DIE SPITZE DER CHARTS". bigfm.de (in German). 13 March 2020. Retrieved 20 March 2020.
  25. ^ "Mit "Angst" gegen die Kritik". laut.de (in German). 6 March 2020. Retrieved 19 March 2020.
  26. ^ "Neues Video zu "Du Bist Mein"". laut.de (in German). 27 March 2020. Retrieved 28 March 2020.
  27. ^ "Mozzik dhe Loredana bëhen prindër për herë të parë, vjen në jetë Hana". telegrafi.com (in Albanian). 18 December 2018. Retrieved 8 December 2019.
  28. ^ "Ganz heimlich: Rapperin Loredana ist Mama geworden!". promiflash.de (in German). 20 December 2019. Retrieved 8 December 2019.
  29. ^ ""BONNIE & CLYDE"-RAPPERIN LOREDANA IST MUTTER GEWORDEN". bigfm.de (in German). 19 December 2019. Retrieved 8 December 2019.
  30. ^ "Loredana bestätigt Trennung von Mozzik". blick.ch (in German). Blick. 11 October 2019. Retrieved 3 January 2020.
  31. ^ "Loredana konfirmon ribashkimin me Mozzik". prive.al (in Albanian). Privé. Retrieved 10 March 2020.
  32. ^ "loredana tour - Google Search". www.google.com. Retrieved 7 July 2023.
  33. ^ "loredana tour - Google Search". www.google.com. Retrieved 7 July 2023.
  34. ^ "BRAVO-Otto-Wahl 2018: Vote für deinen Star!| BRAVO". Bravo.de. 24 October 2018. Retrieved 28 October 2020.
  35. ^ Gantzkow, Sven (5 November 2018). "1Live Krone 2018: Voting-Startschuss ist gefallen" (in German). Westdeutscher Rundfunk (WDR). Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  36. ^ Büchler, David (7 December 2018). "Hiphop.de Awards 2018: Alle Nominierungen im Überblick" (in German). HipHop.de. Archived from the original on 8 December 2021. Retrieved 8 December 2021.
  37. ^ "Mein Voting bei den HipHop.de Awards ❌ Beste Alben, Künstler, Newcomer u.v.m." YouTube.
  38. ^ "2019 MTV EMA: Die Gewinner" (in German). MTV. 3 November 2019. Archived from the original on 15 January 2021. Retrieved 8 December 2021.
  39. ^ Best Song, retrieved 28 October 2020
  40. ^ "1Live Krone 2019 in Bochum: Das sind die Nominierten". www.duesseldorf-tonight.de (in German). Retrieved 28 October 2020.
  41. ^ "BRAVO-Otto-Wahl 2019: Vote für deinen Star!| BRAVO". Bravo.de. 23 October 2019. Retrieved 28 October 2020.
  42. ^ "HYPEAWARDS 2019 – in Berlin" (in German). Retrieved 31 October 2020.
  43. ^ "Hype Awards geben Nominierte bekannt". beta.musikwoche.de. Retrieved 1 November 2020.
  44. ^ "LYRICS Awards: Best Release | LYRICS Magazin". www.lyricsmagazin.ch (in German). Retrieved 28 October 2020.
  45. ^ "AUF DIE PLÄTZE, FERTIG, ABSTIMMEN! DIE 2020 MTV EMA NOMINIERTEN SIND HIER! | Neuigkeiten| MTV EMA". www.mtvema.com (in German). Retrieved 6 October 2020.
  46. ^ "Die Nominierten in der Kategorie "Beste Künstlerin"". www1.wdr.de (in German). 5 November 2020. Retrieved 8 November 2020.
  47. ^ "BRAVO Otto Wahl | BRAVO". Bravo.de. Retrieved 28 October 2020.
  48. ^ HHRedaktion (12 December 2020). "Vote hier für die Hiphop.de Awards 2020!". Hiphop.de (in German). Retrieved 18 December 2020.
  49. ^ "Swiss Music Awards 2021". www.swissmusicawards.ch. Retrieved 25 January 2021.
  50. ^ "MTV EMA 2021: Das sind die Best German Act Nominees". MTV Germany (in German). Retrieved 12 November 2021.
  51. ^ "BRAVO Otto Wahl 2021: Vote für deinen Star! | BRAVO". Bravo.de. 9 November 2021. Retrieved 12 November 2021.
  52. ^ "1LIVE". www1.wdr.de (in German). 15 November 2021. Retrieved 16 November 2021.
  53. ^ "Voting | Swiss Music Awards 2022". www.swissmusicawards.ch. Retrieved 19 May 2022.
  54. ^ "MTV EMAs 2022: Das sind die Gewinner:innen des größten Musikpreises Europas". GLAMOUR (in German). 13 November 2022. Retrieved 7 July 2023.
  55. ^ "Swiss Music Awards 2023". www.swissmusicawards.ch. Retrieved 7 July 2023.
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