Loudmouth's Dixie-A pattern as worn by fans of Norway's curling team

Loudmouth Golf is an American sportswear company based in Sonoma County, California, known for colorful trousers.[1]

The company was established in 2000 by Scott "Woody" Woodworth, then a graphic designer.[2] His first design involved a children's fabric with prints of Warner Brothers cartoon characters, which he had made by a local seamstress.[2] The designs caught the attention of various sports personalities, who began ordering the pants.[2] In 2007 Woodworth began creating his own fabric designs.[2]

In 2009 golfer John Daly appeared wearing "loud" clothing from the company on the European Tour while banned from the PGA Tour.[2] Daly later entered a formal endorsement agreement with the company.[1]

The Norwegian curling team drew international attention to the company, and to themselves, at the 2010 Winter Olympics by wearing Loudmouth's "Dixie-A" pants with red, white, and blue diamonds as a uniform.[3][4] The team wore the pants on advice from second Chris Svae who served as their fashion consultant. The team gave a pair to King Harald V of Norway.[5] A Facebook fan page created for Norway's pants drew more than 500,000 fans during the games.[6][7] During the Olympics, Loudmouth's web traffic increased by a factor of ten and sales tripled.[8]

References

  1. ^ a b Aileen Yoo (2010-02-25). "Sonoma company's pants take Olympics by storm". San Francisco Chronicle.
  2. ^ a b c d e Janny Hu (2009-06-07). "Scott Woodworth: Loudmouth Golf designs". San Francisco Chronicle.
  3. ^ Steve Weiberg (2010-02-17). "Talk of Vancouver: Crazy curling pants of Norway draw notice". USA Today.
  4. ^ Simon Perez (2010-02-24). "Bay Area Home To Olympics' Most Outrageous Uniform". CBS 5. Archived from the original on 2010-02-28. Retrieved 2010-02-27.
  5. ^ Bill Graveland (2010-02-23). "Norway's king likes Loudmouth pants, as long as others are wearing them". Canadian Press.
  6. ^ Janie McCauley (2010-02-25). "Norwegian pants pulled down, briefly". Associated Press.[dead link]
  7. ^ Adam Tschom (2010-02-23). "They'll do it Norway: Loud pants earn Facebook fan page shout-out". Los Angeles Times.
  8. ^ Kyrie O'Connor (2010-02-25). "Olympics fashion from good to goofy". Houston Chronicle.

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