Louise Fili | |
|---|---|
 | |
| Born | April 12, 1951 Orange, New Jersey, U.S. |
| Nationality | American |
| Known for | Graphic design |
| Spouse | Steven Heller |
| Awards | Art Directors Club Hall of Fame (2004), Art Directors Club Gold Medalist, Art Directors Club Silver Medalist, Society of Illustrators Gold Medalist, AIGA Medal (2014), Type Directors Club Medal of Excellence (2015), SVA Master Series Award and Exhibition (2016), Frederic W. Goudy Award (2021) |
| Website | www |
Louise Fili, born on April 12, 1951, is an American graphic designer renowned for her adept use of typography and commitment to quality design. Her artistic inspiration derives from her passion for Italy, Modernism, and European Art Deco styles. Acknowledged as a trailblazer in the postmodern revival of historical styles in book jacket design, Fili seamlessly blends historic typography with contemporary colors and compositions. Commencing her career in the publishing industry, Fili gained prominence for her robust typographic approach, crafting nearly 2,000 book jackets during her tenure with Random House. Upon establishing her own design studio, she has directed her focus towards restaurant identity, food-related logos, and packaging.
Fili was born on April 12, 1951, in Orange, New Jersey to Italian immigrants, both schoolteachers. Fili has said that she was “interested in design before [she] even knew what it was”[1] and as a child, carved letterforms into her walls, designed book covers, and created illuminated manuscripts of Bob Dylan lyrics.[1][2] When she was 16, Fili taught herself calligraphy using a Speedball guide and an Osmiroid pen.[3]
Fili attended Skidmore College in Saratoga Springs, New York to study studio art.[4] In 1973, she received a Bachelor of Science in studio art from Skidmore College, where she discovered her love for graphic design. Her senior project was an Italian hand-lettered cookbook.[3] Fili moved to New York City in 1973, interning at the Museum of Modern Art and finishing the last semester of her degree at the School of Visual Arts.[4]
After graduating, Fili began her career as a freelance designer on special project books at Alfred A. Knopf from 1975-76.[2] At 25, she was hired as a senior designer for Herb Lubalin, where she remained from 1976–78. She found type to be an expressive tool, which set the foundation for her later work.[4]
In 1978, she joined Random House as the art director at Pantheon Books, where she eschewed standard fonts in favor of creating unique typographic treatments for each book jacket. Her approach extended to the physical surface treatment as well; Fili rejected the standard shiny finishes and foil-stamping on book jackets in favor of matte, laminated coatings which proved softer and more durable.[5] "I was on a mission to prove that you didn’t have to shout to capture someone’s attention. The cover that I did for The Lover, by Marguerite Duras, was probably the best example of that."[6] The success of her jacket for Marguerite Duras's bestseller, The Lover, in 1984 allowed her increased creative freedom at Pantheon.[3] Fili designed close to 2000 books during her tenure at the publisher.[4]
In 1989, she opened her own studio, Louise Fili Ltd, specializing in the design of restaurant identity, food-related logos, and packaging.[3] She sought to "change the accepted formulas of food packaging" by pursuing designs that were quiet and subtle, believing that "one does not have to shout to be noticed."[7] During that time, there were few female-run companies, so she knew naming the company after herself could be a liability. She embraced this by sending the message: "If you have a problem with my being female, then I don’t want you as a client.”[3] She has designed identities for many New York City eateries such as Pearl Oyster Bar, Picholine, Artisanal, The Mermaid Inn, and Via Carota, and has created packaging for Sarabeth's jam, Tate's cookies, and Bella Cucina.[8] Her geometric, often Cubist-like designs show an affinity to European Modernism, particularly the work of Lucian Bernhard, A.M. Cassandre, Jean Carlu, and Italian posters of the 1930s.
In 2000, she received three James Beard Award nominations,[9] and since 1998, she has been an elected member of the Alliance Graphique Internationale.[10] In 2004, Fili was inducted into the Art Directors Club Hall of Fame.[2] In 2015, she received the medal of lifetime achievement from the Type Directors Club.[11]
In 2009, she redesigned the Good Housekeeping Seal of Approval for its 100th anniversary.
In 2014, Princeton Architectural Press published Grafica della Strada, a compilation of her Italian sign photographs. This was followed in 2015 by Graphique de la Rue: The Signs of Paris.
Fili has authored and co-authored over twenty books, many of them with her husband, the design historian Steven Heller. A monograph of her work, Elegantissima, was published in 2012.
In 2021, she was recognized for her contributions to typography with the Frederic W. Goudy Award, one of the highest honors in the field of typography.[12]
Fili taught at the School of Visual Arts for over twenty year, in both the undergraduate and graduate programs, as well as the SVA Masters Workshop in Rome every summer. She has also taught at the New School, New York University, and Cooper Union.[2]
Fili's work is held in the following permanent collections:
