You do not have permission to edit this page, for the following reasons:

This IP address has been blocked from editing Wikipedia.
This does not affect your ability to read Wikipedia pages.
Most people who see this message have done nothing wrong. Some kinds of blocks restrict editing from specific service providers or telecom companies in response to recent abuse or vandalism, and can sometimes affect other users who are unrelated to that abuse. Review the information below for assistance if you do not believe that you have done anything wrong.

The IP address or range 44.201.0.0/16 has been blocked (disabled) by ‪ST47‬ for the following reason(s):

The IP address that you are currently using has been blocked because it is believed to be a web host provider. To prevent abuse, web hosts may be blocked from editing Wikipedia.
You will not be able to edit Wikipedia using a web host provider because it hides your IP address, much like a proxy or VPN.
We recommend that you attempt to use another connection to edit. For example, if you use a proxy or VPN to connect to the internet, turn it off when editing Wikipedia. If you edit using a mobile connection, try using a Wi-Fi connection, and vice versa. If you are using a corporate internet connection, switch to a different Wi-Fi network. If you have a Wikipedia account, please log in.
If you do not have any other way to edit Wikipedia, you will need to request an IP block exemption.

How to appeal if you are confident that your connection does not use a web host's IP address:
If you are confident that you are not using a web host, you may appeal this block by adding the following text on your talk page: ((unblock|reason=Caught by a web host block but this host or IP is not a web host. My IP address is _______. Place any further information here. ~~~~)). You must fill in the blank with your IP address for this block to be investigated. Your IP address can be determined here. Alternatively, if you wish to keep your IP address private you can use the unblock ticket request system. There are several reasons you might be editing using the IP address of a web host (such as if you are using VPN software or a business network); please use this method of appeal only if you think your IP address is in fact not a web host.

Administrators: The IP block exemption user right should only be applied to allow users to edit using web host in exceptional circumstances, and they should usually be directed to the functionaries team via email. If you intend to give the IPBE user right, a CheckUser needs to take a look at the account. This can be requested most easily at SPI Quick Checkuser Requests. Unblocking an IP or IP range with this template is highly discouraged without at least contacting the blocking administrator.

This block will expire on 23:54, 31 July 2024.

Even when blocked, you will usually still be able to edit your user talk page, as well as email administrators and other editors.

For information on how to proceed, please read the FAQ for blocked users and the guideline on block appeals. The guide to appealing blocks may also be helpful.

Other useful links: Blocking policy · Help:I have been blocked
Your IP address is in a range that has been blocked on all Wikimedia Foundation wikis. The block was made by ‪AntiCompositeNumber‬. The reason given is Open proxy/Webhost: Visit the FAQ if you are affected .
- Start of block: 13:55, 18 August 2022
- Expiry of block: 13:55, 18 April 2025
Your current IP address is 44.201.28.123. The blocked range is 44.201.0.0/16. Please include all above details in any queries you make. If you believe you were blocked by mistake, you can find additional information and instructions in the No open proxies global policy. Otherwise, to discuss the block please post a request for review on Meta-Wiki. You could also send an email to the stewards VRT queue at stewards@wikimedia.org including all above details.

You can view and copy the source of this page:

((more citations needed|date=March 2011))

"'''Love in the Afternoon'''" was an [[advertising campaign]] used by [[American Broadcasting Company|ABC]] to market its [[soap operas]] in the form of [[newspaper]] advertisements and [[television commercials]]. Focusing on the highly tormented love lives of its main characters, "Love in the Afternoon" was the chief ad campaign for ABC's afternoon lineup<ref name="MH">[http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi=MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB35CDC5A6FDDB7&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM "'Loving' Gets Off To A Soapy Start"]. ''[[Miami Herald]]''. June 28, 1983, pg. 10A</ref><ref>((cite book |title=Big Lou: The Life and Career of Actor Louis Edmonds |author=Craig Hamrick |publisher=iUniverse |page=106 |year=2004 |isbn=9780595297160 |url=https://books.google.com/books?id=ILk5MdmxpqUC&pg=PA106))</ref><ref>((cite book |title=TV Land Detroit|author=Gordon Castelnero |publisher=University of Michigan Press |page=242 |year=2006 |isbn=9780472031245 |url=https://books.google.com/books?id=hM5GmVWOVyUC&pg=PA242))</ref> from 1975 until 1985. The flagship program for the campaign was ''[[General Hospital]]''.

The idea of marketing soaps as "Love in the Afternoon" was not a unique concept, as rival network [[NBC]] had produced television advertisements promoting their popular couples under the "Love in the Afternoon" banner in 1974. ABC decided to pursue their own "Love in the Afternoon" advertisements when NBC abandoned their campaign.

== Background ==
Started by executive producer Jackie Smith,<ref>((cite book|url=https://books.google.com/books?id=h8AqrjoCueUC&pg=PA162 |title=From Daytime to Primetime: The History of American Television Programs|author=James W. Roman|publisher=Greenwood Publishing Group |page=162 |year=2005 |isbn=9780313319723))</ref> the "Love in the Afternoon" promos, for the majority of the campaign's decade-long run, featured a simulated sunrise against a blue sky, with the sun centering itself and then flashing to reveal the ABC logo zooming in against a different background. Individual show previews would then be seen, illustrating the many romantic, heated entanglements of the couples-du-jour, but sometimes highlighting non-romantic storylines. Usually two shows from the lineup would be previewed per promo, but it was not uncommon in the early 1980s for a third soap preview to be included. With the 1981–82 season, the graphic motif of the campaign was upgraded considerably, with the sunrise now appearing against a more generic blue background with silver and gold lines piercing through; the sun positions itself, and for the first time, flashes the word LOVE in capital letters to semi-title the campaign. The ABC lettering appears inside the "O" in LOVE. Also, between 1982 and 1985, game shows and daytime specials would be added on at the end of "Love in the Afternoon" promos, with their different tone used to book-end the dramatic scenes featured in the main parts of the promo.

There were also two different versions of the "Love in the Afternoon" musical jingle; the original being a slower, more melodious ditty with the lyrics ''"Fall in love...in the afternoon"'', and the later one, a slightly faster, uplifting piece, in which the chorus consisted of "''Love in the afternoon''". The latter was the best-known version used full-time from 1977 to 1985. However, the original version still turned up occasionally, as late as 1981.

== Success ==
The "Love in the Afternoon" campaign was only a moderate success in the late 1970s; it finally took off in 1980 and 1981 by advertising the wildly popular romance of [[Luke and Laura]] on ''[[General Hospital]]''.<ref>[http://www.tvparty.com/70falljing3.html "Fall Season Jingles - PART THREE: ABC Fall Promos/ 1980-1990" ]. TVParty.com</ref> The campaign also found success in promoting popular couples on another ABC serial, ''[[All My Children]]'', such as [[Cliff and Nina]], [[Greg and Jenny]], and [[Jesse and Angie]]. Other shows profiled in "Love in the Afternoon" advertisements included ''[[One Life to Live]]'', ''[[Loving (TV series)|Loving]]'', ''[[Ryan's Hope]]'', and ''[[The Edge of Night]]''.

In 1983, ABC briefly altered the "Love in the Afternoon" commercials to advertise "Loving in the morning," a nod to its then-new serial, ''Loving'', which premiered in a late morning timeslot.<ref name="MH"/> After a few months, the regular "Love in the Afternoon" commercials resumed.

As the long-running campaign saw retirement in 1985, the network initially transitioned to a more modern replacement series of commercials using the slogan "Love it!", which coincided with ABC's 1985-86 network campaign ''You'll Love It''.

Over 20 years after the commercials ended production, the phrase ''Love in the Afternoon'' has come to refer to the stories told on [[soap opera]]s, irrespective of network affiliation.

==Trivia==
A 1988 sketch on the children's television series ''[[Sesame Street]]'' was named "School in the Afternoon", a spoof of the "Love in the Afternoon" campaign. The sketch included four "promo" segments: ''The Edge of School'' (after ''The Edge of Night''), ''Another School'' (''Another World''), ''All My Schoolchildren'' (''All My Children'') and ''Love of School'' (''Love of Life'').<ref>((Cite web|url=https://muppetmindset.wordpress.com/2016/06/20/strange-search-terms-2/|title=Strange Search Terms|date=2016-06-20|website=The Muppet Mindset|language=en|access-date=2020-04-27))</ref>

==References==
((portal|1970s|1980s))
((reflist))

[[Category:Advertising campaigns]]
[[Category:American advertising slogans]]
[[Category:1974 neologisms]]
[[Category:Soap opera terminology]]
[[Category:American television commercials]]
[[Category:1980s television commercials]]
[[Category:American Broadcasting Company]]
[[Category:1970s television commercials]]

Pages transcluded onto the current version of this page (help):

Love in the Afternoon (advertising campaign) (edit)
Template:Ambox (view source) (template editor protected)
Template:Cite book (view source) (protected)
Template:Cite web (view source) (protected)
Template:Find sources mainspace (view source) (template editor protected)
Template:Main other (view source) (protected)
Template:More citations needed (view source) (template editor protected)
Template:Portal (view source) (template editor protected)
Template:Reflist (view source) (protected)
Template:Reflist/styles.css (view source) (protected)
Module:Arguments (view source) (protected)
Module:Category handler (view source) (protected)
Module:Category handler/blacklist (view source) (protected)
Module:Category handler/config (view source) (protected)
Module:Category handler/data (view source) (protected)
Module:Category handler/shared (view source) (protected)
Module:Check for unknown parameters (view source) (protected)
Module:Citation/CS1 (view source) (protected)
Module:Citation/CS1/COinS (view source) (protected)
Module:Citation/CS1/Configuration (view source) (protected)
Module:Citation/CS1/Date validation (view source) (protected)
Module:Citation/CS1/Identifiers (view source) (protected)
Module:Citation/CS1/Utilities (view source) (protected)
Module:Citation/CS1/Whitelist (view source) (protected)
Module:Citation/CS1/styles.css (view source) (protected)
Module:Find sources (view source) (template editor protected)
Module:Find sources/config (view source) (template editor protected)
Module:Find sources/links (view source) (template editor protected)
Module:Find sources/templates/Find sources mainspace (view source) (template editor protected)
Module:Message box (view source) (protected)
Module:Message box/ambox.css (view source) (protected)
Module:Message box/configuration (view source) (protected)
Module:Namespace detect/config (view source) (protected)
Module:Namespace detect/data (view source) (protected)
Module:Portal (view source) (template editor protected)
Module:Portal/images/other (view source) (template editor protected)
Module:Portal/styles.css (view source) (template editor protected)
Module:Unsubst (view source) (protected)
Module:Yesno (view source) (protected)

Return to Love in the Afternoon (advertising campaign).

Retrieved from "https://en.wikipedia.org/wiki/Love_in_the_Afternoon_(advertising_campaign)"