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((Short description|Chain of vegan restaurants))
((Use dmy dates|date=April 2022))
((Infobox company
| logo             = Loving Hut Slogan.jpg
| logo_caption     = 
| logo_size        = 200px
| name             = The Loving Hut International Co. Ltd
| type             = [[Privately held company|Private]]
| caption          = 
| owner            = 
| foundation       = 
| founder          = [[Ching Hai]]
| spokesman        = 
| location         = 
| key_people       = 
| industry         = [[Restaurant]]
| products         = [[Vegan]] food
| revenue          = 
| profit           = 
| operating_income = 
| income           = 
| num_employees    = 
| homepage         = ((URL|lovinghut.com))
))

'''Loving Hut''' is a chain of [[vegan]] restaurants in which each restaurant is owned and operated independently and sets its own menu. There are locations in Africa, Asia, Europe, South America, North America, and Oceania. As of 2017, the chain had over 200 locations in 35 countries.<ref>[https://www.yahoo.com/lifestyle/vegan-chain-might-cult-173156426.html The Vegan Chain That Might Be a Cult]</ref> Their slogan is "Be Vegan, Make Peace!"<ref name=about />

The Loving Hut franchise has different service models ranging from [[Fast food restaurant|fast food]], [[Fast casual restaurant|fast casual]] to [[Types of restaurants#Casual dining|full service]] restaurants.<ref name="About Us – Loving Hut USA Website">((Cite web|title=About Us – Loving Hut USA Website|url=https://lovinghut.us/about-us/|access-date=2022-01-07|website=lovinghut.us))</ref> While each restaurant has the freedom to create their own menu, the Taiwan Loving Hut [[headquarters]] published a guide: ''Criteria for Vegan Food at Loving Hut.'' The guide lists ingredients as "Vegan", "non Vegan" or "Avoid" citing health concerns. Among the ingredients to avoid are [[Monosodium glutamate|MSG]] and other [[Glutamate flavoring|glutamates]], artificial [[food coloring]], artificial [[Sugar substitute|sweeteners]] and [[Genetically modified food controversies|genetically modified foods]] or ingredients. [[Alcohol (drug)|Alcohol]] is prohibited in food or drinks and all restaurants are [[Wikt:smoke-free|smoke-free]], with some restaurants serving [[Non-alcoholic drink|non-alcoholic wine and beer]]. The headquarters and regional sub-offices provide various services for all restaurants regarding food import and export, recipes, personnel and training. The franchise has a factory in Taiwan producing its own varieties of vegan [[meat analogue]]s, vegan [[Vegan cheese|dairy analogues]], [[bulk foods]], [[Pastry|baked goods]] and seasonings (such as [[soy sauce]]) while encouraging restaurants to use local grown [[produce]].<ref>((Cite web|title=Criteria for Vegan Food at Loving Hut (Issue 22 November 2009 )|url=http://www.godsdirectcontact.org/pdf/Vegan_Criteria%20English%20V3-22Nov09.pdf|access-date=7 January 2022|website=Godsdirectcontact.com))</ref><ref>((Cite web|date=September 2010|title=Vegi-Info - Vegan Restaurant Chain: Loving Hut|url=https://www.swissveg.ch/node/686?language=fr|access-date=2022-01-07|website=[[Swissveg]].ch|via=http://www.lovinghutpension.at/vegi-info_en.html))</ref><ref>((Cite web|title=Plant-based Trailblazers: Light Light Industry and Loving Food Corporation, Part 1 of 3 - English|url=https://suprememastertv.com/en1/v/154165874550.html|access-date=2022-01-07|website=suprememastertv.com|language=en-US))</ref>

A significant part of the Loving Hut [[business model]] is [[Target market|targeting the market]] of [[Semi-vegetarianism|flexitarians]] and meat eaters, which Loving Hut USA describes as being an "accessible starting point for those making the noble transition to a plant-based diet."<ref>((Cite web |last=Butler |first=Grant |date=2011-09-23 |title=Cheap Eats: Loving Hut brings vegan Asian dishes to downtown Portland |url=https://www.oregonlive.com/dining/2011/09/cheap_eats_loving_hut.html |access-date=2023-06-16 |website=oregonlive |language=en))</ref><ref name="About Us – Loving Hut USA Website"/><ref>((Cite web|title=vegetarian and vegan food san diego|url=http://cms.wehaaserver.com/article-8955-Cult-cuisine.html|access-date=2022-01-07|website=[[San Diego CityBeat]]|language=en))</ref><ref>((Cite web|date=2014-03-07|title=Fancy vegetarian at good prices|url=http://www.thanhniennews.com/travel/fancy-vegetarian-at-good-prices-24467.html|access-date=2022-01-07|website=[[Thanh Niên|Thanh Niên News]]))</ref> This is implemented most notably by the convenience of the [[fast food]] model with emphasis on speed of service, affordability to the [[consumer]], which is achieved by [[disintermediation]] (cutting out intermediaries) and familiarity: a vegan menu that also includes dishes with the [[Flavor (taste)|taste]], [[Mouthfeel|texture]] and names of non vegan familiar [[cuisine]] ([[Fish and chips|fish & chips]], [[chicken nugget]]s etc.).<ref>((Cite web |date=2003-04-09 |title=Pleasures of the Flesh-Free |url=https://eastbayexpress.com/pleasures-of-the-flesh-free-1/ |access-date=2023-05-26 |website=East Bay Express ((!)) Oakland, Berkeley & Alameda |language=en-US))</ref>

The Loving Hut concept was created by [[Ching Hai]], whose followers call her "Supreme Master".<ref name="Washington Post 2014">((cite news | title=At vegan Loving Hut, a carnivore's search for inner peace | newspaper=The Washington Post| date=26 February 2014 | url=https://www.washingtonpost.com/goingoutguide/at-vegan-loving-hut-a-carnivores-search-for-inner-peace/2014/02/26/dd7dcc74-99da-11e3-80ac-63a8ba7f7942_story.html | access-date=11 November 2017 | archive-date=11 November 2017 | archive-url=https://web.archive.org/web/20171111204828/https://www.washingtonpost.com/goingoutguide/at-vegan-loving-hut-a-carnivores-search-for-inner-peace/2014/02/26/dd7dcc74-99da-11e3-80ac-63a8ba7f7942_story.html | url-status=live ))</ref><ref>((cite web | title=In the Know: Vegan Kitchen evolves from Loving Hut in Naples | website=Naples Daily News | date=6 September 2017 | url=http://www.naplesnews.com/story/news/columnists/tim-aten-in-the-know/2017/09/06/know-vegan-kitchen-evolves-loving-hut-naples/630538001/ | access-date=11 November 2017 | archive-date=12 December 2017 | archive-url=https://web.archive.org/web/20171212224141/http://www.naplesnews.com/story/news/columnists/tim-aten-in-the-know/2017/09/06/know-vegan-kitchen-evolves-loving-hut-naples/630538001/ | url-status=live ))</ref>

Most restaurants broadcast "Supreme Master TV", a channel inspired by Master Ching Hai, in their dining areas, broadcasting "24 hours of positive news a day".<ref>((Cite web|url=https://www.vice.com/en_us/article/kwkaz9/the-restaurant-chain-owned-by-a-cult|title=Visiting the Vegan Restaurant Chain Owned by a Cult|website=vice.com|first=Justin|last=Caffier|date=15 July 2016|access-date=29 August 2020|archive-date=6 February 2020|archive-url=https://web.archive.org/web/20200206173851/https://www.vice.com/en_us/article/kwkaz9/the-restaurant-chain-owned-by-a-cult|url-status=live))</ref><ref>((Cite web|url=https://www.dw.com/en/vegan-restaurants-run-by-cult-leader-who-speaks-to-god/a-45061424|title=Vegan restaurants run by cult leader who 'speaks to God'|first=Elizabeth|last=Schumacher|date=13 August 2018|publisher=[[Deutsche Welle]]|access-date=29 August 2020|archive-date=31 January 2020|archive-url=https://web.archive.org/web/20200131032111/https://www.dw.com/en/vegan-restaurants-run-by-cult-leader-who-speaks-to-god/a-45061424|url-status=live))</ref>

In 2011, the ''[[Phoenix New Times]]'' wrote that [[food critic]]s, vegans and vegetarians mostly praised the quality of the food but also noted that "detractors depict the Loving Huts as a recruiting mechanism for a cult with a dictatorial leader who exploits her followers".<ref>((Cite web|url=https://www.phoenixnewtimes.com/news/critics-claim-supreme-master-ching-hais-followers-restaurants-featuring-tasty-vegan-fare-front-for-an-exploitive-movement-6449095|title=Critics Claim Supreme Master Ching Hai's Followers' Restaurants Featuring Tasty Vegan Fare Front For an Exploitive Movement|first=Stephen|last=Lemons|date=2 June 2011|website=[[Phoenix New Times]]|access-date=24 February 2019|archive-date=25 February 2019|archive-url=https://web.archive.org/web/20190225103006/https://www.phoenixnewtimes.com/news/critics-claim-supreme-master-ching-hais-followers-restaurants-featuring-tasty-vegan-fare-front-for-an-exploitive-movement-6449095|url-status=live))</ref>

Liam D. Murphy, professor of [[anthropology]] at [[California State University, Sacramento]], has stated that "Ching Hai is a textbook example of what [[Social science|social scientists]] call a [[Charismatic authority|charismatic prophet]]" and that the [[Religious abuse|abuse of power]] over her own members in Loving Hut is a hypothetical possibility "If anyone is in danger...it is usually their own members". Murphy states that the proper term for her movement is not “[[cult]],” but more accurately a [[new religious movement]].<ref>((Cite web|date=2010-12-28|title=Know thy master|url=https://www.newsreview.com/sacramento/content/know-thy-master/1896856/|access-date=2022-01-01|website=[[News & Review]]|language=en))</ref> The ''Database of Religious History'' ([[University of British Columbia]]), states regarding Ching Hai's movement "Does the religious group actively [[Proselytism|proselytize]] and recruit new members: No." with [[subject-matter expert]], anthropologist Stephen Christopher commentating "Not really. Of course Ching Hai herself uses 24 hour satellite TV programming to reach out to potential new recruits. It is more often the case that among the [[Five precepts|Five Precepts]] the [[edict]] of veganism is most actively promoted as lifestyle worth spreading among non-believers".<ref name="Christopher">((Cite web|last=Christopher|first=Stephen|title=Supreme Master Ching Hai World Society (General Variables/Group interaction)|url=https://religiondatabase.org/browse/570/#/|access-date=2022-01-04|website=religiondatabase.org))</ref> Christopher writes "The debate about the legitimacy of Ching Hai largely plays out through [[Internet forum|cyber forums]] from [[YouTube]] videos to [[Anti-cult movement|cult warning websites]]. [[Christian mission]]ary groups are particularly interested in debunking Ching Hai even though they may have no direct contact with the organization. These online forums often devolve into misunderstanding and exaggeration and Ching Hai adherents often express hurt and disappointment when they discover such material. Conversely, some adherents have disaffiliated after encountering anti-Ching Hai material".<ref name="Christopher"/>

In [[INFORM]] Minority ''Religions and Fraud: In Good Faith (2016)'' [[Marion Goldman]], professor of [[sociology]] and [[religious studies]] at the University of Oregon, wrote "each restaurant is a franchise that devotees manage and most workers belong to Supreme Master burgeoning movement. They are efficient, courteous and eager to answer questions about their spiritual commitments. Like the earlier Mormon trading posts, Loving Hut represents both [[Education outreach|outreach]] and revenue. The employees are happy to Labour for love of their leader, their friends and the entire planet; so they often see their work as a kind of worship. The Loving Hut chain's success rests on each owner's financial and managerial skills.".<ref>((Cite book|last=Twist|first=Amanda van Eck Duymaer van|url=https://books.google.com/books?id=ksoFDAAAQBAJ&pg=PA137|title=Minority Religions and Fraud: In Good Faith|date=2016-04-22|publisher=Routledge|isbn=978-1-317-09574-3|pages=137–138|language=en))</ref><ref>((Cite web|title=New religious movements: alternative religions serving up innovations in food and faith|url=https://english.religion.info/2014/11/15/new-religious-movements-alternative-religions-serving-up-innovations-in-food-and-faith/|access-date=2021-12-31|website=ReligiScope))</ref><ref>((Citation|last=Goldman|first=Marion S.|title=Food, Faith and Fraud in Two New Religious Movements|date=2014|url=https://www.taylorfrancis.com/chapters/edit/10.4324/9781315595535-8/food-faith-fraud-two-new-religious-movements-marion-goldman|work=Minority Religions and Fraud|pages=135–152|publisher=Routledge|doi=10.4324/9781315595535-8|isbn=978-1-315-59553-5|access-date=2021-12-31))</ref>

==See also==
* [[List of vegetarian restaurants]]

== References ==
((reflist|refs=
<ref name=about>((Cite web|url=http://www.lovinghut.com/portal/aboutus.php|title=About us - Welcome to LovingHut.com - Be Veg Go Green SaveThe Planet|website=lovinghut.com|access-date=29 August 2020|archive-date=27 January 2020|archive-url=https://web.archive.org/web/20200127002847/http://www.lovinghut.com/portal/aboutus.php|url-status=live))</ref>
))

== External links ==
((Commons category|Loving Hut))
* ((Official website|http://www.lovinghut.com/))

((Authority control))

[[Category:Vegan restaurants]]
[[Category:Fast-food restaurants]]
[[Category:Vegetarian restaurants in Singapore]]

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