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((short description|American video game producer|bot=PearBOT 5))
((About|the American game developer|the British actress|Lucy Bradshaw))
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| education          = [[University of Michigan]] (<small>[[Bachelor of Arts|B.A.]], Psychology</small>)<ref name="herstory">((cite web|author1=Abra Pressler|title=Profile: Lucy Bradshaw|url=https://historicallyherstory.wordpress.com/2016/07/18/profile-lucy-bradshaw/|website=Historically Her Story|accessdate=January 6, 2017|date=July 18, 2016))</ref><ref name="fc-nov2010">((cite web|author1=Noah Robischon|title=Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts|url=https://www.fastcompany.com/1703831/innovation-agents-lucy-bradshaw-senior-vice-president-electronic-arts|website=[[Fast Company (magazine)|Fast Company]]|accessdate=January 6, 2017|date=November 19, 2010))</ref>
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))

'''Lucy Bradshaw''' is an American [[video game producer]]. She is the former senior vice president and general manager of [[Maxis]], a subsidiary of [[Electronic Arts]].<ref name="fc-mar2010">((cite web|author1=Austin Carr|title=The Most Influential Women in Technology - Lucy Bradshaw|url=https://www.fastcompany.com/3017205/women-in-tech-2010/the-most-influential-women-in-tech-lucy-bradshaw|website=Fast Company|accessdate=January 6, 2017|date=March 24, 2010))</ref><ref name="vb-sep2015">((cite web|author1=Jeff Grubb|title=The Sims boss Lucy Bradshaw is leaving Electronic Arts|url=https://venturebeat.com/2015/09/24/the-sims-boss-lucy-bradshaw-is-leaving-electronic-arts/|website=[[VentureBeat]]|accessdate=January 6, 2017|date=September 24, 2015))</ref>

Bradshaw worked at [[LucasArts]] and [[Activision]] before moving to Electronic Arts in 1997.<ref name="fc-mar2010" /><ref name="fc-nov2010" /><ref name="herstory" /> Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on ''[[SimCity 3000]]''.<ref name="fc-mar2010" />

Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.<ref name="polygon-sep2015">((cite web|author1=Samit Sarkar|title=Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division|url=http://www.polygon.com/2015/9/24/9392697/ea-maxis-lucy-bradshaw-departs-mobile|website=[[Polygon (website)|Polygon]]|accessdate=January 6, 2017|date=September 24, 2015))</ref> Bradshaw oversaw development of ''[[SimCity]]'', ''[[The Sims]]'', and ''[[Spore (2008 video game)|Spore]]''.<ref name="ea-oct2013">((cite web|title=Lucy Bradshaw Named to Fortune’s "10 Most Powerful Women in Gaming"|url=http://www2.ea.com/news/lucy-bradshaw-most-powerful-women-in-gaming|website=Electronic Arts|accessdate=January 6, 2017|date=October 30, 2013|archive-url=https://web.archive.org/web/20160419192022/http://www.ea.com/news/lucy-bradshaw-most-powerful-women-in-gaming|archive-date=April 19, 2016|url-status=dead))</ref><ref name="vb-june2008">((cite web|author1=Dean Takahashi|title=An interview with EA Maxis’ Lucy Bradshaw on the making of Spore|url=https://venturebeat.com/2008/06/11/an-interview-with-ea-maxis-lucy-bradshaw-on-the-making-of-spore/|website=VentureBeat|accessdate=January 6, 2017|date=June 11, 2008))</ref> She encountered controversy due to technical issues with the [[SimCity (2013 video game)|2013 reboot of ''SimCity'']].<ref name="polygon-mar2013">((cite web|author1=Michael McWhertor|title=SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'|url=http://www.polygon.com/2013/3/15/4109480/simcity-general-managerwhy-the-game-is-not-an-offline-experience|website=Polygon|accessdate=January 6, 2017|date=March 15, 2013))</ref><ref name="nyt-mar2013">((cite news|author1=Stephen Totilo|title=Gridlock Plagues the New Online-Only SimCity|url=https://www.nytimes.com/2013/03/09/arts/video-games/simcity-from-electronic-arts-plagued-by-server-issues.html|accessdate=January 6, 2017|agency=[[The New York Times]]|date=March 8, 2013))</ref>

In 2010, ''Fast Company'' named Bradshaw as one of the most influential women in technology.<ref name="fc-mar2010" /> In 2013, ''[[Fortune (magazine)|Fortune]]'' named Bradshaw one of the 10 most powerful women in gaming.<ref name="fortune-oct2013">((cite web|author1=John Gaudiosi|title=The 10 most powerful women in gaming|url=http://fortune.com/2013/10/24/the-10-most-powerful-women-in-gaming/|website=Fortune|accessdate=January 6, 2017|date=October 24, 2013))</ref>

Bradshaw left Electronic Arts in 2015.<ref name="vb-sep2015" /> Following her departure, she joined the Social VR team at [[Facebook]]. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.<ref name="tc-oct2016">((cite web|author1=Josh Constine|title=Facebook hires The Sims’ Rachel Rubin Franklin to lead Social VR team|url=https://techcrunch.com/2016/10/11/facebook-social-virtual-reality/|website=TechCrunch|accessdate=January 6, 2017|date=October 11, 2016))</ref>

==References==
((reflist|30em))

((Sim series))
((The Sims))

((DEFAULTSORT:Bradshaw, Lucy))
[[Category:American video game producers]]
[[Category:Electronic Arts employees]]
[[Category:Living people]]
[[Category:Maxis]]
[[Category:University of Michigan College of Literature, Science, and the Arts alumni]]
[[Category:Women video game producers]]
[[Category:Year of birth missing (living people)]]

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