MRM
IndustryMarketing
Predecessor
  • March Advertising
  • McCann Direct
  • MRM
  • MRM Partners
  • MRM Worldwide
  • MRM//McCann
Headquarters
New York City, New York
,
United States
Number of locations
31
Area served
Worldwide
Key people
Kate MacNevin, Global CEO
Revenue$500M
Number of employees
2,300
ParentThe Interpublic Group of Companies
DivisionsMcCann Worldgroup
Websitemrm.com

MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup[1] within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.[2]

The agency builds customer utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design.

Its best known creative work includes the design, maintenance and marketing programs for General Motors (Chevrolet.com, GMC.com, Buick.com, Cadillac.com), MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com), and Microsoft (Clearification.com and others).[3][4][5]

Based in New York City, it has been ranked among the top ten digital agencies in the world by size, according to Adweek, MediaPost, and RECMA.[6] It has been named B2B Magazine's "Direct Agency of the Year" for the three consecutive years it was eligible (2004, 2006, and 2008). In 2012, MRM received both the Crain's BtoB "Top Interactive Agency 2012" and "Top Direct Agency" honors.

History

In 1962, March Advertising & Direct Marketing was founded as an independent direct marketing agency.[7]

In 1980, McCann Erickson acquired March Advertising and merged it with its Direct Response Division, an internal direct marketing operation formed in 1978, to form McCann-Erickson March.[8] Shortly thereafter, the company changed its name to March Direct Marketing and then again in 1985 to McCann Direct.

In January 1997, under the leadership of Stan Rapp, who joined as head of the company in 1996, McCann Direct changed its name to McCann Relationship Marketing (MRM).[9] This name change corresponded with the formation of McCann Worldgroup. In 2001, MRM merged with Zentropy Partners and became MRM Partners. In 2005, Reuben Hendell became CEO of MRM Partners and renamed it to MRM Worldwide.

In 2014, MRM Worldwide became MRM//McCann. The company acquired Optaros that same year.[10]

Timeline

References

  1. ^ Rittenhouse, Lindsay. "MRM//McCann Promotes Chief Operating Officer and Hires New U.S. President". Adweek.com. Retrieved September 21, 2018.
  2. ^ Graham, Megan. "MRM/McCann is Ad Age's 2018 B-to-B Agency of the Year". AdAge.com. Retrieved August 28, 2018.
  3. ^ O'Leary, Noreen. "U.S. Army Is Reaching Out to Agencies Again for $500 Million Account". Adweek.com. Retrieved September 21, 2018.
  4. ^ "Digital Marketing Guide". Monday, 29 April 2019
  5. ^ "מקדם אתרים". Tuesday, 24 December 2019
  6. ^ "2010 Global Digital Agency Rankings - 3rd Edition" (PDF) (Press release). RECMA. Archived from the original (PDF) on September 21, 2018.
  7. ^ Alter, Stewart. "The McCann Time Capsule: The 1970 Prehistory 'Launches' of McCann Health and MRM//McCann". TruthWellBrewed.com. Retrieved July 31, 2019.
  8. ^ Alter, Stewart. "The McCann Time Capsule: MRM//McCann's Long Evolution". TruthWellBrewed.com. Retrieved July 31, 2019.
  9. ^ Kane, Courntey. "THE MEDIA BUSINESS: ADVERTISING; Interpublic Group agrees to acquire Gillespie, adding a link to a chain of specialized agencies". NYTimes.com. Retrieved August 1, 2019.
  10. ^ Tadena, Nathalie. "MRM//McCann Buys E-Commerce Company Optaros". WSJ.com. Retrieved August 1, 2019.
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