MTV Europe / MTV Global
Broadcast areaEurope
Middle East
HeadquartersPrague, Czech Republic
Picture format1080i (HDTV) (Nordics only)
576i (16:9 SDTV)
OwnerViacom International Networks Czech Republic a subsidiary of Paramount Networks EMEAA[1]
Launched1 August 1987; 34 years ago (1987-08-01)

MTV (sometimes called MTV Europe or MTV Global) is an international pay television network launched as MTV Europe on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. The channel serves a selection of European countries as ViacomCBS Networks EMEAA began to regionalise its network in 1997. However, since 2021, the channel has expanded outside of Europe.


1987–1997: One MTV for the whole of Europe

MTV began as MTV Europe under a co-operative agreement between Viacom, BT and Robert Maxwell, which lasted until 1991 when Viacom took over full ownership.[2] MTV is wholly owned and operated by ViacomCBS International Media Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV!" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books. "Money for Nothing" by Dire Straits was the first music video to air on MTV Europe's launch.

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English. The most popular presenter on the channel was without a doubt Ray Cokes whose show Most Wanted ran from 1992-1995. Other presenters included 80s pop star Paul King (King - Love & Pride), Davina McCall & Terry Christian

1997–2010: The regionalization of MTV in Europe

In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.


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As of 2021, MTV Global broadcasts in the following territories:[26]

Free-to-air satellite transmissions

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on 1 January 2011. Until August 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However, with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers. On 23 December 2017, MTV Germany turned itself into a free-to-air channel.


Current Local Music Shows

Former Local Shows

Award Shows and Live Music Specials


Former shows

Past VJs


See also


  1. ^[bare URL PDF]
  2. ^ Viacom Gets MTV Europe - New York Times
  3. ^ Cable Authority annual report and accounts 1987-88 - Ofcom (page 28) // 1988
  4. ^
  5. ^ "MTV Europe: An Analysis of the Channel's Attempt to Design a Programming Strategy for a pan-European Youth Audience" (PDF). июль 1999 г. ((cite web)): Check date values in: |date= (help)
  6. ^ Chalaby, Jean K. (2009). Transnational Television in Europe: Reconfiguring Global Communications Networks. I.B.Tauris. p. 29. ISBN 9780857717474.
  7. ^ "MTV Europe Now Up and Running". Variety. 5 August 1987. p. 2.
  8. ^ "Archived copy". Archived from the original on 24 August 2010. Retrieved 19 April 2022.((cite web)): CS1 maint: archived copy as title (link)
  9. ^
  10. ^ "MTV Goes Global : The pioneering American cable music video network is bringing its distinctive brand of entertainment to 24 countries worldwide--and the Soviet Union may be next". Los Angeles Times. 18 декабря 1988 г. ((cite web)): Check date values in: |date= (help)
  11. ^[bare URL PDF]
  12. ^[bare URL PDF]
  13. ^ "Leningrad Tunes In to Its MTV Today Television MTV Europe wins the first contract to broadcast to the Soviet Union". Los Angeles Times. 8 марта 1991 г. ((cite web)): Check date values in: |date= (help)
  14. ^ "Leningrad Tunes In to Its MTV Today : Television: MTV Europe wins the first contract to broadcast to the Soviet Union. About 140,000 homes will get the signal 24 hours a day". Los Angeles Times. 8 марта 1991 г. ((cite web)): Check date values in: |date= (help)
  15. ^ MTV в эфире уже четверть века // 01.08.2006
  17. ^ "Дублировано на Zone Vision". 2 Февраль 2000 г. ((cite web)): Check date values in: |date= (help)
  18. ^ "Chello Zone представляет JimJam". 4 Апреля 2008 г. ((cite web)): Check date values in: |date= (help)
  19. ^ Chalaby, Jean K. (2009). Transnational Television in Europe: Reconfiguring Global Communications Networks. I.B.Tauris. p. 210. ISBN 9780857717474.
  20. ^ "Mtv europe dropping long time shows".
  21. ^ "New AUGUST schedules for MTV European". MTV European website. Archived from the original on 13 February 2013. Retrieved 11 January 2014.
  22. ^ "MTV EMA". EMA.MTV.
  23. ^[bare URL PDF]
  24. ^ "Intrekking toestemming MTV Nordic (edities Finland, Noorwegen, Zweden, Denemarken)" (PDF) (in Dutch). Commissariaat voor de Media. 25 January 2021. Archived from the original (PDF) on 14 January 2022.
  25. ^ "Visszatér az MTV Europe a magyar tévés piacra, eltűnik az MTV Hungary". 30 December 2021.
  26. ^[bare URL PDF]
  27. ^
  28. ^