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MTV Base
Broadcast areaNigeria, West Africa, Kenya, South Africa
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerViacomCBS Networks EMEAA
Sister channelsMTV Africa
BET Africa
Comedy Central Africa
Nickelodeon Africa
Nicktoons
Nick Jr. Africa
History
Launched22 February 2005; 16 years ago (22 February 2005)[1]
Links
Websitemtvbase.com
Availability
Satellite
DStvChannel 322

MTV Base is a 24-hour music channel from ViacomCBS Networks EMEAA. There are three different feeds of MTV Base Africa, with one catering for the South African audience, one for West Africa, and another for rest of Africa, although there have been criticisms the African feed broadcasts Nigerian music only.[citation needed]

History

The channel was launched in February 2005 by Alex Okosi and his founding team Jandre Louw (Head of Marketing, Creative, Digital and Events), Dudu Qubu (Head of Production) and Maya Padmore (Head of Marketing and Communications), with a live music special with live performances from local African and international artists. MTV Base Africa also promoted MTV Europe and aired some of its reality series.

On 3 July 2013, Viacom International Media Networks Africa launched an localised feed of MTV Base exclusively for South Africa,[2] with local programming, advertising and VJs.[3]

On 5 March 2019, MTV Base expanded its reach in South Africa and its now available on DStv Access in HD. Comedy Central, BET, MTV, Nickelodeon (South Africa) switched to HD on the same day on DStv.

Shows

See also

References

  1. ^ "MTV launches in Africa". Broadcast. 16 November 2004. Retrieved 27 April 2013.
  2. ^ "Commissioning brief – MTV South Africa". Archived from the original on 2014-12-14. Retrieved 2017-07-08.
  3. ^ "Media Update".