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MTV Music 24
MTV Music 24 Logo
Broadcast areaNetherlands
later followed by other European countries and South Africa
Picture format576i (16:9 SDTV)
OwnerViacomCBS Networks EMEAA
Sister channelsMTV
Club MTV
MTV 80s
MTV 90s
MTV Hits
MTV Live
Launched1 September 2011; 11 years ago (2011-09-01)
ReplacedTMF (Netherlands)
MTV Music (Poland)
VH1 Classic (South Africa)
Closed26 May 2021; 18 months ago (2021-05-26) (Netherlands)
1 June 2021; 18 months ago (2021-06-01) (All Countries)
Replaced byMTV 90s (Netherlands)
NickMusic (Central Europe)
MTV Hits (South Africa)

MTV Music 24 (also called MTV Music) was a Pan-European music television channel operated by ViacomCBS Networks EMEAA. The channel was available in multiple countries across Europe. The programming consists of non-stop music videos 24-hours a day. The channel first launched in the Netherlands and Flanders in 2011. Since then the channel has rolled out across many parts of Europe including Germany and it is available in South Africa.[1] The channel was registered with licensing authorities in the Czech Republic.[2] In March 2020, the channel launched in Poland replacing the version of MTV Music Polska.[3]


In the course of 2011 it became clear that MTV Benelux would cease TMF Nederland in the Netherlands replacing it by thematic channels of the MTV brand. The broadcast of TMF Nederland ended on September 1, 2011, except its digital channels, the broadcasts of its digital channels ended on December 31, 2011.[4] VJ's from TMF were transferred to MTV Netherlands. A non-stop music channel was introduced under the name of MTV Music 24 on September 1, 2011.[5] As a response of the increased competition from other music channels and online service and the main MTV brand had deviated from its original purpose.[6]

Logo used from 2011 - 2013
Logo used from 2011 - 2013

In March 2019, MTV Music 24 became available in South Africa replacing VH1 Classic Europe[7] and on March 3, 2020 replaced MTV Music in Poland.[8]

MTV Music 24 got replaced with MTV 90s in the Netherlands on 26 May 2021.[9] On June 1, 2021, The channel was replaced by NickMusic in Central Europe, German-speaking countries and Spain[10][11][12] and in South Africa by MTV Hits,[13] closing in all regions. The last music video to be aired on the channel was "Your Love (9PM)" by ATB x Topic x A7S.



The channel was available among many countries across Europe, Sub-Saharan Africa (mainly South Africa).[14]


  1. ^ VH1 Classic on DStv swapped for MTV Music 24; Viacom Africa's kids channel Nickelodeon upgraded to HD from 5 March. TV with Thinus. 26 February 2019.
  2. ^
  3. ^ (Polish) MTV Music zmienił się w MTV Music 24, a VH1 Polska w VH1 Europe. Muzyka przez całą dobę i bez reklam Wirtualnemedia Poland
  4. ^ TMF-tijdperk in Nederland definitief voorbij
  5. ^ Robert Briel (August 9, 2011). "MTV Networks expands Dutch bouquet". Broadband TV News.
  6. ^ Adam Cotton (January 19, 2011). "MTV to launch new flagship music channel". Beehivecity.
  7. ^ VH1 Classic on DStv swapped for MTV Music 24; Viacom Africa's kids channel Nickelodeon upgraded to HD from 5 March. TV with Thinus. 26 February 2019.
  8. ^ "MTV Music 24 od 3 marca - jeszcze więcej muzyki | Polonica". (in Polish). Retrieved 2020-02-23.((cite web)): CS1 maint: url-status (link)
  9. ^ Jarco Kriek (18 May 2021). "Ziggo en KPN voeren een zenderaanpassing door" (in Dutch). TotaalTV.
  10. ^ "A NickMusic váltja az MTV Music 24-et". DTV News (in Hungarian). 2021-05-11. Retrieved 2021-05-11.
  11. ^ "ViacomCBS Launches NickMusic Channel in Germany". 14 June 2021. Retrieved 2021-07-24.((cite web)): CS1 maint: url-status (link)
  12. ^ "ViacomCBS Launches NickMusic Channel in Spain". 5 June 2021. Retrieved 2021-07-24.((cite web)): CS1 maint: url-status (link)
  13. ^ After 2 years, MTV Music 24 is swapped for MTV Hits on DStv Entertainment inside Us. 28 May 2021.
  14. ^ "Broadcast channel management".