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MacUpdate
Type of site
Download website
OwnerClario Tech Limited
URLmacupdate.com
CommercialYes
RegistrationOptional
Launched1997

MacUpdate is a Macintosh software download website founded in 1997. MacUpdate has attracted criticism for bundling adware.[1][2] MacUpdate is owned and operated by Ukrainian[3] Clario Tech.[4]

In 2020, MacUpdate was acquired by Clario Tech ltd., a London-Kyiv based cybersecurity company.[5]

History

According to Inc. Magazine in 2009, MacUpdate (est. 2006) was the 114th fastest growing privately owned company in the USA.[citation needed] Inc magazine also listed it as the fastest growing company in Michigan and the fifth-fastest growing retail company in the United States. In 2010, the last year that data is publicly available for MacUpdate on that site, INC. Magazine had Macupdate listed as the 233rd.[6]

MacUpdate is updated daily, listing the newest updates and releases of Macintosh software for the Mac OS X operating systems. It does not list Microsoft Windows or Linux software, although it does list some software that has been ported from Linux and requires Apple's X11 environment.

The website is free to use with or without signup. A membership service is also available that offers users expanded services such as email notifications, watch lists, daily email newsletters, and the ability to rate and review software, and discounts on software sales.[7]

In 2007, MacUpdate launched the MacUpdate Promo Shop, which offered a Macintosh application or bundle of applications at a discount. The MacUpdate Promo program has since then transformed into MacUpdate Shop

In 2015, Macupdate was accused of using promotions that included dark and misleading patterns.[8]

It was acquired in 2020 by Clario Tech.[5]

MacUpdate Desktop

In July 2014 MacUpdate launched a new version of its MacUpdate Desktop application (Version 6) which enables members to automatically update any Macintosh-compatible software on their computer that is also tracked by MacUpdate. Programs not tracked by the MacUpdate website are not able to be updated. Version 6 of the software, however, has attracted complaint from customers regarding its efficacy and reliability.[9]

In addition, programs purchased through the Apple Store are, for the average user, incompatible with MacUpdate Desktop updates unless the program defaults to the Apple Store.[citation needed]

Nevertheless, MacUpdate has experienced a more than 50% rise in its Alexa Traffic rating [10] since its new partnership with AdRoll, a retargeting advertisement company, and the deployment of Version 6 of its MacUpdate Desktop application.

Categories

Software on MacUpdate is organized into 10 categories, each with additional sub-categories:

Additionally, software may be filtered by license:

References

  1. ^ "Has MacUpdate fallen to the adware plague?". November 2, 2015.
  2. ^ "Why You Shouldn't Download Mac Apps From MacUpdate Any More". December 16, 2015.
  3. ^ Anna Derevyanko, Anastasia Simonova and Larisa Kuzora (August 6, 2021). "Народная премия «Любимый IT-работодатель года». Голосуйте за 100 лучших компаний! (People's award "Favorite IT Employer of the Year". Vote for the top 100 companies!)". mc.today.CS1 maint: uses authors parameter (link)
  4. ^ "MacUpdate Acquired by Clario". MacGeneration.
  5. ^ a b "MacUpdate Acquired by Clario". MacGeneration.
  6. ^ "MacUpdate". Inc. 500.[dead link]
  7. ^ Thompson, Sebastian (June 3, 2008). "Macupdate.com – Apple Macintosh Software & Downloads". Retrieved October 7, 2015.
  8. ^ "Why You Shouldn't Download Mac Apps From MacUpdate Any More". December 16, 2015.
  9. ^ "MacUpdate Desktop 6". August 19, 2015. Retrieved October 7, 2015.
  10. ^ "Macupdate.com Site Info". Alexa Internet. Retrieved October 7, 2015.