"Magenta Riddim"
Single by DJ Snake
from the album Carte Blanche
Released23 February 2018 (2018-02-23)
Genre
Length3:14
LabelGeffen
Songwriter(s)William Grigahcine
Producer(s)DJ Snake
DJ Snake singles chronology
"Broken Summer"
(2017) 		"Magenta Riddim"
(2018) 		"Gassed Up"
(2018)
Music video
"Magenta Riddim" on YouTube

"Magenta Riddim" is a song by French DJ and record producer DJ Snake. It was released on 23 February 2018, from his second studio album Carte Blanche.[2] The song is written and produced by DJ Snake.

Composition

The song has dancehall tunes and incorporates a number of elements from South Asian music.[1]

Music video

The music video was uploaded on 12 April 2018, directed by Gal Muggia and Vania Heymann. It was shot in Ramoji Film City in Hyderabad India. DJ Snake, who is the representative of the French elite fire force, joined forces with the local firefighters under the leadership of captain Raj, who can't stop dancing and as they ride around town, and companioned demonstrate fire safety techniques, then the neighbors also groove alongside them to the song's beats.

Later, the shortest of the firemen finds out that all the fires that they had extinguished were started by Captain Raj himself with the help of the "magenta riddim" matchstick and gasoline. He had done this so as to extinguish it later and earn a bravery award from the government. The song ends as the shortest fireman is shocked with utter disbelief as the rest of the crew continue dancing.

Symbolism

The plot of the video, through the firemen, symbolizes corruption, a problem prevalent worldwide and notorious in Indian history. Like the firemen, politicians are well known to create problems and then later solve problems, pretending to be heroes.

The video also mimics Indian film industries, which are known to use excessive VFX and are popular in Indian society, by showing a flying car, a boy being kicked by one of the firemen with so much force that he jumps back to his house, a firemen using excessive water stored in the body to extinguish the fire, etc. The video incorporates suspension of disbelief, just like the films themselves.[3]

As of January 2023, the music video has received over 339 million views.[4]

Charts

References

  1. ^ a b Espinoza, Joshua (23 February 2018). "DJ Snake Shares His New Banger "Magenta Riddim"". Complex. Retrieved 22 November 2020.
  2. ^ "Magenta Riddim – Single". Apple Music. Retrieved 22 November 2020.
  3. ^ Legaspi, Althea (12 April 2018). "Watch DJ Snake Tame Fire in New 'Magenta Riddim' Video". Rolling Stone India. Retrieved 22 November 2020.
  4. ^ "DJ Snake – Magenta Riddim". Retrieved 26 January 2023 – via YouTube.
  5. ^ "DJ Snake – Magenta Riddim" (in Dutch). Ultratip. Retrieved 22 November 2020.
  6. ^ "DJ Snake – Magenta Riddim" (in French). Ultratip. Retrieved 22 November 2020.
  7. ^ "DJ Snake – Magenta Riddim" (in French). Les classement single. Retrieved 22 November 2020.
  8. ^ "DJ Snake Chart History (Dance Club Songs)". Billboard. Retrieved 22 November 2020.
  9. ^ "DJ Snake Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved 22 November 2020.
  10. ^ "Top de l'année Top Singles 2018" (in French). SNEP. Retrieved 22 November 2020.
  11. ^ "Dance Club Songs – Year-End 2018". Billboard. Retrieved 22 November 2020.
  12. ^ "Hot Dance/Electronic Songs – Year-End 2018". Billboard. Retrieved 22 November 2020.
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