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((Short description|Home entertainment company (1968–1982)))
((Multiple issues|
((More citations needed|date=June 2019))
((No footnotes|date=November 2019))
))
((Use American English|date=April 2023))
((Use mdy dates|date=April 2023))
((Infobox company
| name = Magnetic Video Corporation
| logo = File:Magnetic Video Logo 1977.svg
| type = [[Home video]] company
| industry = Home video
| fate = Acquired by [[20th Century Fox (1935)|20th Century Fox]]; rebranded as [[20th Century Home Entertainment|20th Century Fox Video]]
| founded = ((Start date and age|1968|1|1))
| founder = [[Andre Blay]]
| defunct = ((End date and age|1982|1))
| successor = [[20th Century Home Entertainment|20th Century Fox Video]]<br>[[Walt Disney Studios Home Entertainment]]
| location_city = [[Farmington Hills, Michigan]]
| area_served = Worldwide
| products = Pre-recorded videocassettes
| owner = Independent (1968–1979)<br />[[20th Century Fox]] (1979–1982)
))
'''Magnetic Video Corporation''' was a [[home video]]/[[home audio]] duplication service that operated between 1968 and 1982.

== History ==
Magnetic Video Corporation was established by the co-founder [[Andre Blay]], an American film producer in 1968 with Leon Nicholson and was based in [[Farmington Hills, Michigan]]. In 1977, it became the first corporation to release theatrical [[motion pictures]] onto [[Betamax]] and [[VHS]] [[Videocassette#Cassette formats|videocassette]] for consumer use. (Cartridge Television, Inc. preceded it in 1972 when it introduced the Avco [[Cartrivision]] home VCR with a line of major motion pictures available for rent on the Cartrivision videocassette format. Cartrivision went off the market thirteen months after its debut.)

Magnetic Video is notable for its contribution to the birth of the modern-day [[home video]] empire and the birth of [[video rental]] systems. In the fall of 1977, Blay came up with the idea to release pre-recorded motion pictures on videocassette. That year, he convinced [[20th Century Fox]], which was then in financial difficulty, to license fifty of their films for home video release in [[VHS]] and [[Betamax]] formats. Blay also established the '''Video Club of America''' in order to sell the titles directly to consumers by mail.

That same year, [[George Atkinson (video rental businessman)|George Atkinson]] bought one [[Betamax]] and one [[VHS]] copy of each of the first 50 movie titles from Magnetic Video that were then being sold to the public and established the Video Station rental company from a storefront in Los Angeles. He charged $50 for an "annual membership" and $100 for a "lifetime membership," which provided the opportunity to rent the videos for $10 a day.

These 50 titles were:<ref>[https://laservideodisc.tripod.com/magneticvideogallery/index.html Magnetic Video]</ref>

*''[[Hello, Dolly! (film)|Hello, Dolly!]]'' (1969)

*''[[Fantastic Voyage]]'' (1966)

*''[[Von Ryan's Express]]'' (1965)

*''[[The King and I (1956 film)|The King And I]]'' (1956)

*''[[Patton (film)|Patton]]'' (1970)

*''[[The Hustler]]'' (1961)

*''[[The Agony and the Ecstasy (film)|The Agony and the Ecstasy]]'' (1965)

*''[[Cleopatra (1963 film)|Cleopatra]]'' (1963)

*''[[The French Connection (film)|The French Connection]]'' (1971)

*''[[Hombre (film)|Hombre]]'' (1967)

*''[[The Only Game in Town (film)|The Only Game in Town]]'' (1970)

*''[[Can-Can (film)|Can-Can]]'' (1960)

*''[[The Day the Earth Stood Still]]'' (1951)

*''[[The Desert Fox: The Story of Rommel|The Desert Fox]]'' (1951)

*''[[Beneath the Planet of the Apes]]'' (1970)

*''[[The Bible: In the Beginning...|The Bible]]'' (1966)

*''[[The Boston Strangler (film)|The Boston Strangler]]'' (1968)

*''[[Tora! Tora! Tora!]]'' (1970)

*''[[The Detective (1968 film)|The Detective]]'' (1968)

*''[[Gentlemen Prefer Blondes (1953 film)|Gentlemen Prefer Blondes]]'' (1953)

*''[[The Longest Day (film)|The Longest Day]]'' (1962)

*''[[The Grapes of Wrath (film)|The Grapes of Wrath]]'' (1940)

*''[[The Robe (film)|The Robe]]'' (1953)

*''[[How to Marry a Millionaire]]'' (1953)

*''[[Doctor Dolittle (1967 film)|Dr. Dolittle]]'' (1967)

*''[[The Panic in Needle Park]]'' (1971)

*''[[The Marriage of a Young Stockbroker]]'' (1971)

*''[[Vanishing Point (1971 film)|Vanishing Point]]'' (1971)

*''[[The Sand Pebbles (film)|The Sand Pebbles]]'' (1966)

*''[[State Fair (1962 film)|State Fair]]'' (1962)

*''[[Bus Stop (1956 film)|Bus Stop]]'' (1956)

*''[[Three Coins in the Fountain (film)|Three Coins in the Fountain]]'' (1954)

*''[[From the Terrace]]'' (1960)

*''[[Those Magnificent Men in Their Flying Machines]]'' (1965)

*''[[The Song of Bernadette (film)|The Song of Bernadette]]'' (1943)

*''[[How to Steal a Million]]'' (1966)

*''[[How Green Was My Valley (film)|How Green Was My Valley]]'' (1941)

*''[[M*A*S*H (film)|M*A*S*H]]'' (1970)

*''[[Love Is a Many-Splendored Thing (film)|Love is a Many-Splendored Thing]]'' (1955)

*''[[Anastasia (1956 film)|Anastasia]]'' (1956)

*''[[Boy on a Dolphin]]'' (1957)

*''[[The Hot Rock (film)|The Hot Rock]]'' (1972)

*''[[The Seven Year Itch]]'' (1955)

*''[[Valley of the Dolls (film)|Valley of the Dolls]]'' (1967)

*''[[Voyage to the Bottom of the Sea]]'' (1961)

*''[[The Long, Hot Summer]]'' (1958)

*''[[The Paper Chase (film)|The Paper Chase]]'' (1973)

*''[[Carmen Jones (film)|Carmen Jones]]'' (1954)

*''[[The Razor's Edge (1946 film)|The Razor's Edge]]'' (1946)

*''[[A Farewell to Arms (1957 film)|A Farewell to Arms]]'' (1957)

This and similar video stores were a success, and Magnetic Video took off, adding titles from the following companies in the next four years, in addition to continuing to release original titles from Fox:
* '''1978:''' [[Viacom (1952–2006)|Viacom]], RBC Films/The [[Charlie Chaplain|Charles Chaplin]] estate, and [[Embassy Pictures|AVCO Embassy Pictures]]
* '''1979:''' Brut Productions, Bill Burrud Productions, and Pathé newsreels
* '''1980:''' [[American Broadcasting Company|ABC Pictures]], [[ITC Entertainment|ITC]] (Magnetic's first release from ITC was ''[[The Muppet Movie]]''), and [[American Film Theatre]]
* '''1981:''' [[United Artists]] (UA; including pre-1950 [[Warner Bros.]] films which were [[Associated Artists Productions|owned by UA at that time]]), in addition to establishing short-lived sports and laserdisc divisions.

The Magnetic Video project was such a success that it soon came over to the [[United Kingdom]] as "Magnetic Video UK" in 1978. Not long after, Magnetic Video branched into [[Australia]], trading under "Magnetic Video Australia".((citation needed|date=August 2015))

In March 1979, Fox purchased Magnetic Video, which was a small OTC traded public company (Blay was a major shareholder and Chairman). In January 1982, shortly after Blay's departure from the company, Fox reorganized Magnetic Video into '''[[20th Century Fox Home Entertainment|20th Century-Fox Video]]'''. Around the same time, Magnetic Video began to issue films in [[laserdisc]] format.  Later that same year, Fox merged its video operations with [[CBS Home Entertainment|CBS Video Enterprises]], resulting in the creation of [[CBS/Fox Video]] on June 18, 1982.

Magnetic Video Corporation famously opened its video releases with an animation of their logo and the words "MAGNETIC VIDEO CORPORATION" repeatedly scrolling upwards and mirrored in the background, and an announcement would come over the mellow guitar and horn music playing:

* '''"By special arrangement with (movie studio name), Magnetic Video Corporation is proud to offer the following (major/classic) motion picture on videocassette."'''

* '''"Magnetic Video, in cooperation with (movie studio name), is proud to offer the following feature on videocassette."''' (Alternate)

==References==
((Reflist))

((21st Century Fox))
((Region 1 home video))

[[Category:Entertainment companies established in 1968]]
[[Category:1982 disestablishments in Michigan]]
[[Category:American companies disestablished in 1982]]
[[Category:Defunct companies based in Michigan]]
[[Category:Home video companies of the United States]]
[[Category:20th Century Studios]]
[[Category:Companies based in Oakland County, Michigan]]
[[Category:1968 establishments in Michigan]]
[[Category:American companies established in 1968]]

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