Mallsoft (also known as mallwave) is a vaporwave subgenre centered around shopping malls.[1]
Overview
Album cover of Palm Mall by Cat System Corp. Illustrations such as these are often used as artwork for mallsoft music.
Often based on corporate lounge music, mallsoft is meant to conjure images of shopping malls, grocery stores, lobbies, and other places of public commerce.[2] Mallsoft artists typically elicit nostalgic memories of these retail establishments, even to those who did not experience them firsthand,[3] sampling easy listening, bossa nova, and smooth jazz music. The genre also often attempts to provide commentary on consumerism and corporate capitalism.[4] Much of the enjoyment from listeners is derived from nostalgia and the "pleasure of remembering for the sake of the act of remembering itself".[5]
Characteristics
Some artists simply slow & reverberate existing 1980s' pop songs to make them sound like they're coming from the overhead speakers in an empty or abandoned mall.[6] Reverb and distortion are often overlaid on top of tracks to give them an isolating and disorienting feeling.[6]YouTube videos often pair mallsoft tracks with images of malls, with an emphasis on selected images that appear to have been taken from the 1980s and 1990s.[6][7] The visuals can often be meant to invoke a sense of loneliness along with the cold nature of meandering through overly-corporate mercantile environments.[8]
Reception
Music journalist Simon Chandler described Dutch artist Cat System Corp.'s 2014 album Palm Mall as being "perhaps the definitive mallsoft album".[9]
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