44°48′35.5″N 20°24′14.8″E / 44.809861°N 20.404111°E / 44.809861; 20.404111

Marbo Product d.o.o
Native name
Марбо продукт
Company typeSubsidiary
IndustryFood
Founded16 April 1995; 29 years ago (1995-04-16)
Headquarters
Đorđa Stanojevića 14, Belgrade
,
Area served
Southeast Europe
Key people
Nenad Miščević (Director)
ProductsSnack foods
BrandsChipsy, Clipsy, Pardon, GUD
RevenueIncrease 104.99 million (2018)[1]
Increase €6.96 million (2018)[1]
Total assetsDecrease €54.03 million (2018)[2]
Total equityDecrease €36.70 million (2018)[2]
Number of employees
982 (2018)
ParentPepsiCo
Websitepepsico.rs

Marbo Product (Serbian: Марбо продукт / Marbo produkt) is a Serbian subsidiary of PepsiCo that manufactures, markets, and sells potato chips, and other snack foods. Its headquarters is in Belgrade, Serbia. Some of their brands are Chipsy, Clipsy, GUD and Pardon.

History

Marbo Product was founded on 16 April 1995, by Serbian businessmen Andrej Jovanović and Bojan Milovanović. In the beginning, Marbo Product had a factory in Maglić near Novi Sad, and in 2000 it opened another factory in Laktaši, Bosnia and Herzegovina, but it was closed in 2021.[3] Throughout the years, Marbo Product emerged as a leader on the Serbian potato chip and snack food market.[citation needed] As of 2008, Marbo Product has facilities and distributive centers in several countries in the region – including: Kosovo, Albania, Croatia, Greece, Montenegro and North Macedonia.[3]

In August 2008, Marbo Product was purchased by American multinational food, snack, and beverage corporation, PepsiCo, for €210 million.[4][3][5]

References

  1. ^ a b "БИЛАНС УСПЕХА (2018) - Marbo Product". apr.gov.rs (in Serbian). Retrieved 2 November 2019.
  2. ^ a b "БИЛАНС СТАЊА (2018) - Marbo Product". apr.gov.rs (in Serbian). Retrieved 2 November 2019.
  3. ^ a b c "Pepsi kupio proizvođača čipsa Marbo produkt". blic.rs (in Serbian). Beta. 27 August 2008. Retrieved 16 January 2018.
  4. ^ "BNP Paribas leaves Serbia as Direktna Banka acquires Findomestic Beograd". Radomir Ralev. SeeNews. 3 February 2017. Retrieved 19 September 2021.
  5. ^ "Od napuštene fabrike do 200 mil.€". b92.net (in Serbian). Nedeljnik. 2 May 2015. Retrieved 16 January 2018.