Maree Thyne | |
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Academic background | |
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Academic work | |
Institutions | University of Otago |
Maree Thyne is a New Zealand academic, and is a full professor of marketing at the University of Otago, specialising in consumer behaviour, particularly cruise tourism.
Thyne holds a Bachelor of Arts, a Bachelor of Tourism, and a graduate diploma. She completed a PhD titled Social distance and resident support for tourism at the University of Otago in 2001.[1][2] Thyne then joined the faculty of the University of Otago, rising to full professor in 2021.[3] She has been a member of the university senate and as of 2024 she is the Pro Vice Chancellor of Commerce and the Dean of the Business School.[2][3]
Thyne's research focuses on consumer behaviour in tourism, including the interactions between tourists, cultural tourism and the motivations of cruise ship passengers.[2][4] Thyne works with stakeholders such as Cruise New Zealand Association, National Port Authorities, regional tourism organisations and individual tourism operators to understand tourism behaviour.[2] As part of Otago's research theme on Food Waste Innovation, she is also involved in research on consumer and producer behaviour around food waste and waste reduction strategies.[2] Thyne is also part of the Research Network for Sustainable Business at Otago.[4]
In 2004 Thyne co-edited the book Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction (published by Haworth Hospitality Press) with Eric Laws.[2]
Thyne is or has been on the editorial board of a number of international journals, including the Journal of Travel Research, and Tourism Management Perspectives.[2]