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((Short description|American entrepreneur, CEO, writer and keynote speaker))
((Use mdy dates|date=September 2023))
((other people|Margaret Heffernan))
((multiple issues|((BLP primary sources|date=September 2022))
((notability|academics|date=September 2022))
((tone|date=September 2022))
((POV|date=September 2022))))
((Infobox person
| name          = Margaret Heffernan
| image         = Margaret Heffernan.jpg
| caption       = Heffernan in November 2011
| birth_date    = ((birth year and age|1955))
| birth_place   = Texas, USA
| alma mater = [[Cambridge University]]
|occupation  = Businesswoman 
))

'''Margaret Heffernan''' (born 16 June 1955<ref>((cite web |title=Heffernan, Margaret 1955– |url=http://worldcat.org/identities/lccn-n2004-91494 |publisher=[[WorldCat]] |accessdate=November 6, 2011))</ref>) is an entrepreneur, CEO, writer and keynote speaker.<ref>((cite web |url=https://www.bbc.co.uk/programmes/p0210m4b |title=International businesswoman and writer Margaret Heffernan |accessdate=30 October 2018))</ref> She is currently a professor of Practice at the [[University of Bath]] School of Management in the UK.<ref name="The Bookseller">((cite web |url=https://www.thebookseller.com/news/zephaniah-and-heffernan-headline-ba-conference-854571 |title=Zephaniah and Heffernan to headline BA Conference |accessdate=30 October 2018))</ref>

Heffernan is the former chief executive officer of five businesses<ref>((cite web |url=https://www.ted.com/speakers/margaret_heffernan |title=Margaret Heffernan |accessdate=30 October 2018))</ref> and is the writer of five books that explore the areas of business and leadership.<ref>((cite web |url=https://www.jla.co.uk/conference-speakers/margaret-heffernan#.W9iZ_Wj7Q2x |title=Margaret Heffernan |accessdate=30 October 2018))</ref> She teaches entrepreneurship, mentors executives as part of a leadership development company,<ref>((cite news |url=https://www.ft.com/content/7b7a9874-1192-11e4-a17a-00144feabdc0 |title=Margaret Heffernan, the collaborative capitalist |newspaper=Financial Times |date=13 August 2014 |accessdate=30 October 2018))</ref> and makes presentations for corporations, associations, and universities.<ref name="The Bookseller"/>

While Heffernan's first two books focused on leadership and entrepreneurship and how they impact women in the workplace, her overarching theme is recognizing and releasing the talent that often lies buried inside organizations, under-valued and under-rewarded because it is unconventional.

==Early life ==
Heffernan was born in the US state of [[Texas]]. At some point, her family moved to the [[Netherlands]] where she lived for the majority of her childhood. Heffernan and her family later moved to the United Kingdom. She attended [[Cambridge University]] and received a Master of Arts degree.((failed verification|date=October 2019))

== Personal life ==
Heffernan was awarded an Honorary Degree from the [[University of Bath]] in 2011, where she is a regular lecturer in the university's MBA program.<ref>((Cite web |title=Award Ceremonies |url=https://www.bath.ac.uk/topics/award-ceremonies/ |accessdate=Sep 10, 2020 |website=www.bath.ac.uk))</ref>

Currently, Heffernan lives in the outskirts of [[Bath, Somerset|Bath]], with her husband and their two children.

==Career ==
In the United States, she worked, bought, sold and ran businesses for [[CMGI]], serving as [[Chief Executive]] of [[iCast]] Corporation, ZineZone Corporation and Information Corporation. In the [[UK|United Kingdom]], she ran IPPA and Marlin Gas Trading Ltd. Before running her businesses, she worked for 13 years for the [[British Broadcasting Corporation]], where she produced radio and television programs.

Her perspective as a writer is informed by her experience of running businesses that operated in highly competitive [[Market (economics)|markets]] for creative talent. While her work has garnered respect and praise from academics, she has also received attention from leading [[Executive (management)|executives]] who value academic insight only insofar as it is tested by real world leadership.<ref>((Cite web|url=http://www.womenspeakers.co.uk/speakerdetail.asp?speakerid=108|archiveurl=https://web.archive.org/web/20060905055403/http://www.womenspeakers.co.uk/speakerdetail.asp?speakerid=108|url-status=dead|archivedate=Sep 5, 2006|accessdate=Sep 10, 2020| title=Women Speakers – Speaker Detail ))</ref>

In 2008, Heffernan appeared in the British Channel 4's series [[Secret Millionaire]], in which successful entrepreneurs go undercover to identify and support community heroes. In her episode, Heffernan asked how any individual could choose which people, causes and organizations to support when so many are so needy. Ultimately, she gave money to the Bright Waters Laundry and a carnival troupe, both based in [[Nottingham]].<ref>((Cite AV media |url=http://www.channel4.com/programmes/the-secret-millionaire/4od#2921499 |archiveurl=https://web.archive.org/web/20090627023538/http://www.channel4.com/programmes/the-secret-millionaire/4od |archivedate=27 Jun 2009 |title=The Secret Millionaire |website=www.channel4.com))</ref>

=== TED ===
In June 2012, Heffernan spoke at TEDglobal. Her talk "Dare to Disagree"<ref>((cite web |last=Heffernan |first=Margaret |title=Margaret Heffernan: Dare to disagree |url=http://www.ted.com/talks/margaret_heffernan_dare_to_disagree.html |work=TED.com))</ref> illustrated the role that debate and disconfirmation play in the development of great research teams and businesses.

In March 2013, she gave another talk for TED at TEDxDanudia, concentrating on the dangers of willful blindness.<ref>((cite web |last=Heffernan |first=Margaret |title=Margaret Heffernan: The dangers of "willful blindness" |url=http://www.ted.com/talks/margaret_heffernan_the_dangers_of_willful_blindness.html |work=TED.com))</ref>

In May 2015,  Heffernan gave a TED talk at TEDWomen 2015, titled "Why it's time to forget the Pecking Order at Work", that highlighted how social capital makes candor safe, encouraging more frequent conflicts and leading to better outcomes.<ref name="Ted">((cite web |last1=Heffernan |first1=Margaret |title=Forget the pecking order at work |url=https://www.ted.com/talks/margaret_heffernan_why_it_s_time_to_forget_the_pecking_order_at_work/transcript?language=en |accessdate=26 November 2019 |website=Ted.com |date=16 June 2015 |publisher=Ted Talks))</ref>

In July 2019, she gave her fourth talk for TED at TEDSummit 2019 about the need for more human skills and less technology to solve problems in business, government and life in the modern age.<ref>((cite web |last=Heffernan |first=Margaret |title=Margaret Heffernan: The human skills we need in an unpredictable world |url=https://www.ted.com/talks/margaret_heffernan_the_human_skills_we_need_in_an_unpredictable_world |work=TED.com|date=August 2019 ))</ref>

== Books ==
Heffernan writes from her experience, saying she started writing about business because "nothing captured the reality of running companies."<ref name="huffheff">((cite web |url=http://www.huffingtonpost.com/margaret-heffernan-/ |title=Margaret Heffernan |work=Huffington Post |accessdate=4 November 2014))</ref>

=== ''The Naked Truth'' ===
[[File:The Naked Truth.jpg|UK Front Cover for The Naked Truth|157x157px|right]]
''The Naked Truth: A Working Woman’s Manifesto about Business and What Really Matters'' was published in 2004. The book looked at the barriers to women's equality in the workplace and collected experiences and advice from successful business women who had overcome them. In particular, the book examined women’s attitudes about [[Power (social and political)|power]] and how they define and use power differently from men. The book argued that men see power as expressed through personal or organizational dominance, while women see power as derived from orchestration. Men express ambition as getting to the top, while women see ambition as the ability to live and work freely. The book concludes by arguing that what women bring to the workplace is distinctive and highly suited to the [[non-linear]] complexities of modern business.<ref>((cite web |url=http://www.mheffernan.com/book-nt-extracts.shtml |title=The Naked Truth: Extracts |first=Margaret |last=Heffernan |website=mheffernan.com |publisher=Margaret Heffernan |accessdate=3 November 2014 |archive-url=https://web.archive.org/web/20141103232702/http://www.mheffernan.com/book-nt-extracts.shtml |archive-date=3 November 2014 |url-status=dead ))</ref>((third-party-inline|date=November 2014))

===''Women On Top''===

''How She Does It'' (republished in paperback as ''Women On Top'') was published after ''The Naked Truth.'' The book examines women who substituted the struggle to succeed within traditional, male-dominated organizations for running their own companies. The book examines the statistics underlying the growth and outsize success of female-owned businesses, posing the question: "How is it that women achieve so much more when they get so much less in the way of institutional support and funding?" Examining women’s motivation, their neurological and social advantages, choice of markets, leadership styles, use of networks and advisors and their different approaches to [[mergers]], [[acquisitions]] and exits. The book argues women's different motivations, thinking and leading styles position them for entrepreneurial success. But much of what makes them succeed are approaches and strategies that men could also emulate. The book concludes to say women set a particularly high standard for business success that might provide a powerful [[antidote]] to some of the failed business cultures of the past.<ref>((Cite web|url=http://www.mheffernan.com/book_howshedoesit_extracts.htm|archiveurl=https://web.archive.org/web/20100807162433/http://www.mheffernan.com/book_howshedoesit_extracts.htm|url-status=dead|archivedate=Aug 7, 2010|accessdate=Sep 10, 2020|title=Margaret Heffernan – Books – Women on Top by Margaret Heffernan ))</ref>

===''Wilful Blindness''===
[[File:Wilful Blindness UK Cover.jpg|UK Front Cover for Wilful Blindness|150x150px|right]]
''[[Wilful Blindness (book)|Wilful Blindness: Why We Ignore the Obvious at our Peril]]'' was published in 2011. In it, Heffernan argues that the biggest threats and dangers we face are the ones we don't see – not because they're secret or invisible, but because we’re [[Wilful blindness|willfully blind]]. She examines the [[phenomenon]] and traces its imprint in our private and working lives and within governments and organizations. She asks: "What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?"

Heffernan cites examples of willful blindness in the [[Catholic Church]], the [[U.S. Securities and Exchange Commission|United States Securities and Exchange Commission]], [[Nazi Germany]], [[Bernard Madoff]]’s investors, [[BP]]’s safety record, the military in [[Afghanistan]] and the dog-eat-dog world of subprime [[mortgage loan|mortgage]] lenders. In its wide use of psychological research and examples from history, the book has been compared to work by [[Malcolm Gladwell]] and [[Nassim Nicholas Taleb]].<ref>((cite web |url=http://www.ft.com/ig/business-book-award/books/2011/shortlist/wilful-blindness-by-margaret-heffernan |title=Wilful Blindness by Margaret Heffernan |accessdate=13 May 2015))</ref>

===''A Bigger Prize''===

Her book, ''A Bigger Prize: Why Competition isn't Everything and How We Do Better'', published in the United Kingdom on February 27, 2014, looks at the perils of competition and how this over emphasis on competing is damaging our society in everything from big business all the way down to everyday family life.

In ''A Bigger Prize'', Heffernan examines the competition culture that is inherent in life. Instead of breeding innovation, new ideas and inspiring us to do better, competition regularly produces instead more cases of fraud, cheating, stress and inequality whilst suffocating the creative instinct we desperately need to nurture. Burn outs, scandals and poor ethics abound in the race to be the best.

So, what can we do instead she asks? By speaking to scientists, musicians, athletes, entrepreneurs and executives Heffernan has found a plethora of examples of individuals and organizations who have implemented creative, cooperative ways of working together. Methods which don't set people against each other, but which establish supportive environments that lead to success and happiness. "They are the real winners, sharing a bigger prize."

=== Beyond Measure ===

In Beyond Measure, Margaret Heffernan looks back over her decades spent overseeing different organizations and comes to a counterintuitive conclusion: it's the small shifts that have the greatest impact. Heffernan argues that building the strongest organization can be accelerated by implementing seemingly small changes, such as embracing conflict as a creative catalyst; using every mind on the team; celebrating mistakes; speaking up and listening more; and encouraging time off from work. Published by Simon & Schuster, this book was commissioned by TED.

==Awards==
Heffernan was named one of the Internet’s Top 100 by [[Silicon Alley Reporter]] in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by [[The Hollywood Reporter]].<ref name="HuffPost 2016">((cite web | author=HuffPost | title=Margaret Heffernan | website=[[Huffington Post]] | date=2016-06-28 | url=http://www.huffingtonpost.com/margaret-heffernan-/ | accessdate=2016-07-04))</ref>

In 2001, her "Tear Down the Wall" campaign against [[AOL]] won the Silver SABRE award for public relations.<ref name="HuffPost 2016"/> In 2008, her documentary for BBC Radio 4 on the rise of female entrepreneurship, ''Changing the Rules'', won the Prowess Media Award.

Her two radio plays, Enron and Power Play, were broadcast on Radio 4 and nominated for a Sony award.

In 2011, ''Wilful Blindness'' was a finalist for the [[Financial Times]]' Best Business Book award.<ref name="HuffPost 2016"/>

==Publications==
[[File:Bookbits - 2011-03-16 Margaret Heffernan-Willful Blindness.vorb.oga|thumb|right|Margaret Heffernan talks about Willful Blindness on Bookbits radio.]]
* ''A Bigger Prize''. Simon & Schuster Ltd, 2014. ((ISBN|978-1471100758))
* ''Willful Blindness''. [[Walker & Company]], 2011. ((ISBN|978-0-8027-1998-0))
* ''Women on Top''. Penguin, 2008. ((ISBN|0-14-311280-5))
* ''How She Does It''. Viking Adult, 2007. ((ISBN|0-670-03823-7))
* ''The Naked Truth''. Jossey-Bass, 2004. ((ISBN|978-0-7879-7143-4))

===Articles ===
Heffernan's articles on business [[leadership]], [[entrepreneurship]] and [[innovation]] have appeared in [[Fast Company (magazine)|Fast Company]], [[Huffington Post]], BNet, [[Real Business]], [[Reader's Digest]], [[London Business School]]’s Strategy Review and on Inc.com. 
* How to Be Productive: Stop Working (BNet)
* How to Write Job Descriptions that Actually Mean Something (BNet)
* Is It Okay for Women to Breastfeed at Work? (BNet)
* Dog Eat Dog (Fast Company)
* In Good Company (More Magazine)
* Recreating Milgram: the French ‘game of death’ (Huffington Post)

==References==
((Reflist))

==External links==
* ((Official website))

((Authority control))

((DEFAULTSORT:Heffernan, Margaret))
[[Category:1955 births]]
[[Category:Living people]]
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