Marian Salzman | |
|---|---|
 | |
| Born | Marian Salzman February 15, 1959 |
| Alma mater | |
| Occupation | SVP Global Communications Philip Morris International |
| Spouse | Jim Diamond |
| Website | mariansalzman |
Marian Salzman (born February 15, 1959) is an American advertising and public relations executive. She is Senior Vice President, Global Communications for Philip Morris International, a tobacco company.[1][2] She was formerly CEO of Havas PR North America and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas.[3] She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.[4]
Salzman is a graduate of Brown University.[5] She began her career working on the development of new research methodologies, from slumber parties for tweenagers, a project for Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and AOL chat rooms for social research.
In 1998 in an interview with Fast Company magazine, Salzman drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.[7]
The New York Times published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding metrosexuals.[8][9] In 2003 the UK Observer apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to Mark Simpson (journalist) for the term.[10]
In 2007, she talked about how “sleep is the new sex” for The Economist's annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mindset.[11]
In 2015, Salzman signed an open letter which the ONE Campaign had been collecting signatures for; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively.[12]
Salzman relocated to Lausanne, Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in Stamford, Connecticut.[5]
