Mayfair

An old English pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Gallaher Group, a subsidiary of Japan Tobacco
Country	United Kingdom
Introduced	1992; 32 years ago (1992)
Markets	See Markets
Tagline	"A good smoke at a fair price"
Carcinogenicity: IARC group 1

Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History

Mayfair cigarettes were launched in 1992 in the United Kingdom with the slogan "A good smoke at a fair price." The brand is Gallaher Group's leading value cigarette brand^{[citation needed]}. Mayfair is one of the least expensive cigarette brands in the UK, despite its name.^[1]

By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.^{[citation needed]}

In 2012, for the brand's 20th anniversary, Japan Tobacco produced a limited-edition pack.

Markets

Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.^[2][3][4]

Products

The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative. ^[5]